1988
30
$250,000
$30,000
$500,000
No
WingsUP! is one of North America’s fastest-growing fast-casual chicken wing franchises, specializing in freshly made, high-quality chicken wings, tenders, sandwiches, and sides prepared with bold flavors that customers love. Known for its quick-service dining model, takeout-friendly concept, and focus on premium food quality, WingsUP! has established itself as a go-to brand for chicken lovers.
With a proven track record, expanding footprint, and a strong franchise model, WingsUP! is entering the USA market with an exciting opportunity for entrepreneurs who want to invest in the booming quick-service restaurant (QSR) and chicken wing industry, valued at billions annually.
WingsUP! combines speed, convenience, and flavor innovation to create a winning recipe for franchisees. Whether it’s busy families, sports fans, or office crowds, the brand caters to a wide customer base while ensuring high repeat business through its signature menu, exceptional service, and delivery-friendly model.
Investing in a WingsUP! franchise in the USA offers multiple advantages:
High-Demand Industry – The chicken wing market is rapidly growing, driven by America’s love for wings, sports dining, and quick-service meals.
Proven Concept – Decades of operational experience, streamlined systems, and a strong Canadian foundation provide franchisees with a tested model.
Delivery-First Approach – WingsUP! is designed for modern consumers who prefer online ordering, pickup, and delivery, making it highly adaptable to the current dining trends.
Strong Brand Identity – Eye-catching branding, loyal fan base, and marketing strategies drive customer retention and brand recognition.
Scalable Business Model – Flexible footprint (takeout-focused, dine-in optional) allows franchisees to set up in high-traffic areas with manageable overheads.
Support System – Comprehensive training, marketing, and operational support ensure franchisee success from day one.
Established Year: 1988 (Ontario, Canada)
Founders: Founded by a group of passionate entrepreneurs who identified the demand for premium-quality chicken wings in the fast-food market.
Franchise Units: 30+ operational locations across Canada with plans for aggressive expansion in the USA market.
Ownership & Growth: WingsUP! has evolved into a strong franchise network with streamlined operations, professional leadership, and franchisee support at its core.
Industry Category: Quick-Service Restaurant (QSR) / Chicken Wing Franchise.
USA Market Positioning: Positioned as a premium fast-casual brand, WingsUP! is entering the United States to capture the growing demand for authentic, freshly made chicken wings and takeout-driven dining experiences.
WingsUP! provides end-to-end franchisee support to ensure long-term success:
Pre-Launch Support
Site selection assistance and demographic analysis.
Lease negotiation and store layout planning.
Access to trusted suppliers and vendors.
Training Program
Intensive training at corporate headquarters covering food preparation, customer service, inventory management, and staff training.
Hands-on in-store training to master day-to-day operations.
Marketing & Branding Support
National and regional marketing campaigns.
Digital marketing, SEO, social media, and delivery platform integration.
Grand opening marketing to drive customer traffic.
Operational Support
Ongoing guidance from franchise consultants.
Updated operating manuals, best practices, and menu innovation.
Access to technology systems for POS, delivery, and sales tracking.
Continuous Growth Support
Regular business reviews and performance tracking.
Franchise advisory council for shared growth and feedback.
Seasonal promotions and product development.
WingsUP! seeks passionate entrepreneurs and investors who share the brand’s commitment to quality and service excellence. The ideal franchisee should:
Have a background in business or restaurant operations (preferred but not mandatory).
Possess strong management, leadership, and customer service skills.
Demonstrate the financial capacity to invest in and grow a franchise.
Be motivated, hands-on, and dedicated to building a successful long-term business.
Prefer locations in high-traffic urban areas, near universities, business districts, and residential communities where demand for takeout and delivery is high.
Passion for food, hospitality, and delivering memorable dining experiences.
| Financial Detail | Estimated Range |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Investment | $250,000 |
| Franchise Fee | $30,000 – $40,000 |
| Infrastructure/Build-Out | $120,000 – $250,000 |
| Marketing Budget | $15,000 – $25,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | 5% – 6% of gross sales |
| Franchise Units (2025) | 30+ and growing |
| Expected ROI | 18 – 25% annually |
| Break-Even Timeline | 18 – 24 months |
| Potential Revenue Streams | Dine-in sales, Takeout orders, Delivery apps, Catering services |
