2016
2
$100,000
$35,000
$350,000
No
The Baked Pie Company Franchise is a unique opportunity for entrepreneurs who want to step into the thriving dessert and bakery industry in the United States. Known for its handcrafted pies, freshly baked goods, and warm Southern hospitality, Baked Pie Company has established itself as a household name for comfort desserts and memorable family experiences. With its proven business model, high-quality ingredients, and loyal customer base, the brand is now offering aspiring business owners the chance to join its growing network of franchisees. Positioned in the booming $90+ billion U.S. bakery and dessert market, Baked Pie Company combines tradition with innovation to create a franchise concept that is both profitable and sustainable.
Strong Market Demand: Americans are spending more on desserts, artisanal bakery items, and comfort foods, making pies a staple of family dining and celebrations.
Unique Concept: Unlike generic bakeries, Baked Pie Company specializes in classic and seasonal pies, catering to both dine-in and takeaway customers.
Brand Reputation: Established as a trusted bakery brand with a loyal following and strong community ties.
Multiple Revenue Streams: Dine-in sales, takeout, catering for events, seasonal promotions, and holiday orders.
High-Profit Margins: Pies and baked goods have excellent food costs compared to many fast-casual or full-service restaurant models.
Comprehensive Support: Franchisees receive training, marketing assistance, operational support, and recipe innovation.
The Baked Pie Company is a charming Southern-inspired dessert brand that brings back the tradition of homemade pies served with love. Founded in 2016 by Aneesa and Craig McCurry, the company was born from the couple’s passion for family recipes, community, and creating a warm, welcoming place where people could gather over sweet treats. The concept was first launched in Asheville, North Carolina, a city known for its food culture and artisanal businesses.
From the beginning, Baked Pie Company stood out by offering not only full pies and slices but also its signature “Pie Flights”—a unique sampler platter that allows customers to try three different flavors of pie in one sitting, paired with ice cream. This concept quickly gained popularity, drawing both locals and tourists who craved variety and indulgence.
As word spread, the company grew beyond its original location and began franchising to meet growing demand. By 2022, the Baked Pie Company operated 2 franchise units in the United States, with more in development as the brand expands strategically across the country.
The franchise has been recognized for its community-oriented approach, frequently engaging in charity events, school fundraisers, and holiday celebrations. Its reputation as a family-friendly, dessert-focused business makes it a staple for birthdays, weddings, office parties, and holiday gatherings.
Today, the Baked Pie Company franchise is part of the bakery and dessert café industry, which continues to grow as U.S. consumers demand more artisanal, comfort-driven, and Instagram-worthy food experiences. With America’s bakery industry valued at over $90 billion, pies remain a timeless classic with universal appeal.
Established Year: 2016
Founders: Aneesa & Craig McCurry
Headquarters: Asheville, North Carolina
Franchise Units: 2 (as of 2022)
Ownership: Privately held family business expanding via franchising
Industry Category: Bakery, Dessert Café, Quick-Service Restaurant (QSR)
Market Presence: Southeast USA with strong brand recognition, poised for nationwide expansion
The Baked Pie Company brand journey showcases how a simple passion for pies turned into a scalable, profitable franchise opportunity. Its handcrafted recipes, Southern charm, and innovative dining experience position it as a unique, emerging player in the U.S. franchise market.
Baked Pie Company offers extensive training and ongoing support to help franchisees succeed:
Pre-Launch Support:
Assistance with site selection and lease negotiations.
Store layout and design guidance.
Vendor sourcing for ingredients, equipment, and supplies.
Pre-opening marketing campaigns to build local buzz.
Operational Training:
In-depth training at the flagship location covering bakery operations, menu preparation, customer service, and POS system usage.
Hiring assistance and staff training modules.
Marketing Support:
Local and national marketing campaigns.
Seasonal promotions (Thanksgiving, Christmas, Easter, and summer pies).
Social media and online advertising strategies.
Brand-approved marketing templates.
Ongoing Support:
Continuous recipe innovation and menu updates.
Business performance reviews.
Operational troubleshooting and 24/7 support hotline.
Access to franchisee network for peer learning.
The Baked Pie Company franchise is best suited for:
Passionate Entrepreneurs: Individuals with a love for food, hospitality, and creating memorable customer experiences.
Business Background: Prior restaurant or retail management experience is helpful but not mandatory.
Investment Capability: Ability to meet financial requirements and sustain working capital until break-even.
Community-Oriented Owners: Franchisees who thrive in engaging with local communities, schools, and event organizers.
Location Preference: High-traffic areas near residential neighborhoods, shopping centers, universities, or office complexes.
Total Investment Required: $150,000 – $350,000
Minimum Investment Required: $100,000
Franchise Fee: $35,000
Royalty Fees: 6% of gross sales
Marketing/Advertising Fees: 2% of gross sales (national & local fund)
Franchise Units (Current): 3+ and expanding
Infrastructure Costs: $80,000 – $200,000 depending on store size and location
Working Capital: $25,000 – $50,000 recommended for first 6 months
Expected ROI: 18–24 months
Break-Even Time: Typically 12–18 months
Revenue Streams:
Dine-in pie café sales
Takeout and delivery orders
Catering for parties and events
Seasonal promotions and holiday sales
Branded merchandise and gift cards
