2014
9
$220,756
$35,000
$400,350
No
3 Pepper Burrito is redefining the fast-casual Mexican dining scene by combining authentic flavor, fresh preparation, and transparency in every aspect of the business. Known for its signature fresh-pressed tortillas, prepared right in front of the customer, the brand delivers a crafted, high-quality dining experience in an approachable, quick-service format.
Customers can choose from a wide selection of proteins, toppings, and house-made sauces — including signature flavors like avocado ranch and chipotle ranch — all inspired by the founders’ travels through Central and South America. The restaurants feature a modern, industrial-chic design, creating a warm yet energetic atmosphere that appeals to families, professionals, and young diners alike.
By focusing on quality over quantity, 3 Pepper Burrito has built a loyal customer base and strong local reputation, positioning itself as a standout competitor in the rapidly growing fast-casual sector.
Fresh-Pressed Tortillas made from scratch daily and cooked on-site in full view.
House-Made Signature Sauces that differentiate the menu from other Mexican fast-casual concepts.
No Vendor Kickbacks — 100% transparency on ingredient sourcing and supply pricing.
Small Footprint Model (1,400–1,800 sq ft) reduces build-out costs and operational expenses.
The U.S. fast-casual Mexican category continues to grow as consumers demand fresh, customizable, and healthier options.
Rising preference for “authentic, small-batch” concepts over mass-produced, chain-standard menus.
Rapid regional growth: nine company-owned units in five years with ambitious expansion plans.
Strong brand loyalty in Southwest Florida markets.
Potential to expand beyond Florida with proven operational systems.
Low build-out and overhead compared to similar concepts.
Multiple revenue streams (in-store, takeout, catering, fundraising events).
Franchise-friendly royalty and marketing fee structure.
3 Pepper Burrito was founded in 2014 in Cape Coral, Florida by Tim Goff and Justin O’Brien, two seasoned restaurant entrepreneurs with years of franchise ownership experience. Before starting their own brand, both founders were multi-unit operators for other restaurant concepts, which gave them first-hand insight into what works — and what frustrates — franchisees.
Headquartered in Fort Myers, Florida, the brand operates in the fast-casual Mexican/Tex-Mex industry, specializing in made-to-order burritos with fresh-pressed tortillas prepared in full view of customers. In just five years, 3 Pepper Burrito grew to nine company-owned locations across Southwest Florida, including Fort Myers, Cape Coral, Naples, Estero, Port Charlotte, and Lehigh Acres.
The company remains privately held and is committed to transparent, franchisee-first business practices, rejecting hidden vendor rebates and inflated supplier costs. With a vision to expand strategically, 3 Pepper Burrito aims to grow throughout Florida and beyond, maintaining its focus on authentic, fresh, and customizable Mexican food experiences.
Franchise Units – 3 Pepper Burrito (USA)
Company-Owned Locations: 9+ (primarily in Southwest Florida – Cape Coral, Fort Myers, Naples, Estero, Port Charlotte, and Lehigh Acres)
Franchised Units: Emerging franchise program, currently in early-stage growth with opportunities available throughout Florida and future targeted states.
Total Units (Company + Franchise): 9+ and expanding
Expansion Plans: Aiming for 200+ locations statewide over time, with an initial focus on high-traffic Florida markets before nationwide rollout.
3 Pepper Burrito offers a comprehensive franchise support system designed to set franchisees up for long-term success:
Pre-Launch Support
Site selection guidance and lease negotiation assistance.
Architectural design, layout, and build-out oversight.
Vendor introductions and initial inventory setup.
Operational Training
Hands-on in-store training covering kitchen operations, service flow, staff management, and food safety.
Training provided directly by founders and experienced operators.
Marketing Support
National and regional marketing strategies.
Local store marketing guidance and campaign templates.
Social media content assistance and seasonal promotions.
Ongoing Support
Regular field visits and operational audits.
Updated training modules and menu innovations.
Continuous supply chain management with transparent pricing.
The ideal 3 Pepper Burrito franchisee is:
A passionate entrepreneur who values fresh food and customer experience.
Preferably with restaurant or business management experience.
Financially capable, with minimum liquid capital of $100,000 and net worth of $340,000+.
Willing to be actively involved in daily operations, especially during the first year.
Located in high-traffic, mid-to-large markets within Florida or future targeted states.
| Category | Amount / Range |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $220,756 – $400,350 |
| Minimum Investment Required | $220,756 |
| Build-Out Cost | $140 – $200 per sq. ft. (includes equipment) |
| Restaurant Size | 1,400 – 1,800 sq. ft., 42 seats average |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 1% of gross sales |
| Working Capital | Included in initial investment (covers first 3 months) |
| Expected ROI | Typically 3–5 years based on market performance |
| Break-Even Point | Estimated 12–24 months |
| Revenue Streams | Dine-in, takeout, catering, online orders, fundraising partnerships |
