2000
10
$452,000
$35,000
$600,000
No
3 Tomatoes & A Mozzarella is more than just another pizza place—it’s a Tuscan-inspired dining experience. Each restaurant features warm colors, trellises, copper-topped tables, and an open-display kitchen that invites guests to watch skilled chefs prepare their meals from scratch.
The menu is intentionally concise for efficiency and consistency:
Thin-crust pizzas with homemade dough and sauce
Fresh salads with house-made dressings
Handcrafted pastas and paninis
Decadent desserts
By blending freshness, flavor, and fast-casual convenience, the brand appeals to both dine-in guests seeking atmosphere and takeout customers wanting speed without compromising quality.
Unique Selling Points (USPs)
Distinctive Tuscan ambiance not found in typical pizza chains
Streamlined, efficient menu for operational ease
Scratch-made recipes for superior quality
Flexible formats: full-service or “Pronto” for smaller footprints
USA Market Demand & Consumer Trends
The U.S. fast-casual dining market continues to expand as consumers demand high-quality, fresh food with quick service. Pizza remains a top comfort food, while artisan, authentic, and healthier options are gaining market share—exactly where 3 Tomatoes excels.
Growth Potential & Brand Popularity
With limited competition in its exact niche, the brand has strong potential to expand into untapped suburban and urban markets. Previous franchise locations have demonstrated strong sales, with one Las Vegas unit reportedly achieving $20,000 in weekly revenue.
Profitability
The combination of high per-ticket averages, multiple revenue streams (dine-in, takeout, delivery, catering), and efficient labor/operations enhances profit margins compared to more complex full-service models.
Established Year & Founders
3 Tomatoes & A Mozzarella was founded in 2000 by Nancy and Jeff Roskin, who moved from Connecticut to Scottsdale, Arizona, bringing with them a passion for authentic, handcrafted pizza. Their mission was to combine Tuscan-style ambiance with fresh, made-from-scratch recipes, offering diners an elevated yet approachable pizza experience.
Franchise Journey & Company History
After opening their first location in Scottsdale, the concept quickly gained popularity for its quality, efficient menu, and warm Italian décor. In 2003, the brand began franchising, expanding into other U.S. markets including Nevada and Oklahoma. Over the years, they have introduced both full-service and scaled-down “Pronto” formats to cater to diverse market sizes and budgets.
Ownership & Market Presence in USA
The Roskin family continues to oversee brand operations, ensuring consistent quality and concept integrity. With fewer than 10 locations, 3 Tomatoes & A Mozzarella has maintained a selective growth approach, targeting communities that value fresh, quality-driven dining.
Industry Category
Part of the Food & Beverage – Pizza / Fast-Casual Dining sector, the brand positions itself between casual family restaurants and high-end Italian eateries—delivering artisan quality with quick-service convenience.
Franchisees benefit from a full turnkey support program, including:
Pre-Launch Support
Assistance with site selection and lease negotiation
Restaurant layout, design, and décor guidance
Equipment and fixture procurement through preferred suppliers
Operational Training
4 weeks of comprehensive training (classroom, kitchen, and onsite)
Grand opening support one week before and after launch
Marketing Support
Grand opening marketing kit with promotional materials
Ongoing national and local marketing strategies
Social media and PR assistance
Ongoing Support
Regular field visits and operational audits
Continuous product development and menu innovation
Supply chain management for consistent quality
The brand seeks franchise partners who:
Are passionate about quality dining and customer service
Have prior business or restaurant management experience (preferred)
Possess strong leadership and marketing skills
Have the financial capacity to meet investment requirements
Prefer operating in vibrant suburban or urban communities with strong dining culture
Are committed to hands-on involvement for maximum success
Total Investment Required: $452,000 – $600,000
Minimum Investment: $452,000
Franchise Fee: $35,000
Franchise Units: Fewer than 10 (selective growth model)
Infrastructure Cost: Included in turnkey build-out package
Marketing Budget: Grand opening kit provided; ongoing local/national campaigns supported
Working Capital: Several months recommended for operations
Royalty Fees: 5% of gross sales
Expected ROI & Break-Even: Dependent on market; some units report strong early sales
Revenue Streams: Dine-in, takeout, delivery, catering, and merchandise
