2014
20
$100,000
$40,000
$300,000
No
30Burgers is not just another burger joint—it’s a premium fast-casual brand that transforms the way America enjoys its favorite comfort food. Every burger is made from 100% natural certified Angus beef, fresh toppings, locally baked buns, and sauces crafted in-house. The menu blends traditional favorites with adventurous creations, from the indulgent PB&J Burger to the fiery “Six Alarms” Burger.
The restaurant ambiance is designed to evoke nostalgia, blending a classic diner feel with modern design elements, making it equally appealing for quick lunches, casual dinners, and family outings. 30Burgers competes in the highly lucrative “better burger” segment, offering gourmet taste and presentation at fast-casual prices.
The brand enjoys strong local recognition and positive online reviews for its quality, creativity, and customer-first service, making it a compelling choice for both consumers and potential franchise investors.
Unique Selling Points (USPs):
Signature menu with unique gourmet burgers and premium sides.
Commitment to fresh, never-frozen ingredients.
Flexible restaurant footprint suitable for a range of spaces.
Proprietary recipes and sauces that differentiate from competitors.
USA Market Demand:
The U.S. burger market is valued in the tens of billions, with a significant shift toward gourmet, fresh, and fast-casual dining. 30Burgers capitalizes on this trend with a product that meets both quality and convenience demands.
Consumer Trends:
Strong demand for “better burger” concepts.
Growing preference for locally sourced and fresh ingredients.
Millennials and Gen Z favoring unique, Instagram-worthy food items.
Growth Potential:
With relatively few locations, there is huge expansion room across untapped U.S. markets.
Brand Popularity:
High customer loyalty, repeat visits, and strong word-of-mouth referrals.
Profitability:
A lean operational model, low food waste, and high-margin specialty menu items support strong profitability potential for franchise owners.
Established Year: 2014
Founders: Experienced restaurant entrepreneurs with deep expertise in food service operations and concept branding.
Franchise Units: 20+ locations operating across states like New Jersey, New York, Pennsylvania, Georgia, and Florida.
Company History & Brand Journey:
30Burgers started in East Brunswick, New Jersey, in 2014 with a simple but bold mission—reinvent the traditional burger experience by combining premium-quality ingredients with creative, unforgettable flavor profiles. Initially operating as a single-location gourmet burger restaurant, the brand quickly built a loyal customer base through word-of-mouth, unique menu innovations like the PB&J Burger, and consistently fresh, made-to-order meals.
After strong local success, 30Burgers launched its franchise model to allow passionate entrepreneurs to replicate the winning formula. Today, the franchise continues to expand while retaining its independent, privately owned structure, giving franchisees strong operational flexibility and personal support from the founders.
Industry Category: Fast-Casual / Gourmet Burger Franchise
Market Presence in the USA: Rapidly growing footprint in high-traffic suburban and urban markets, focusing on communities with a demand for fresh, high-quality, quick-service dining options.
30Burgers provides comprehensive support to ensure franchisee success:
Pre-Launch Support:
Assistance with site selection and lease negotiations.
Store layout and interior design guidance.
Vendor sourcing for food, equipment, and supplies.
Training:
Two weeks of in-person training at a flagship 30Burgers location.
Two weeks of virtual classroom sessions covering operations, hiring, inventory management, and service standards.
Five days of on-site opening support to ensure a smooth launch.
Marketing Support:
Initial marketing strategy for grand opening.
Ongoing social media and local advertising assistance.
Access to branded marketing materials, photography, and campaigns.
Ongoing Operational Support:
Continuous menu development and seasonal specials.
Regular performance reviews and operational audits.
Technology support for POS systems and online ordering platforms.
30Burgers is perfect for entrepreneurs who:
Have a passion for food service and customer satisfaction.
Possess prior business or restaurant management experience (preferred, not mandatory).
Can meet the financial requirements with a minimum liquid capital of $100,000–$150,000 and a net worth of $300,000+.
Are eager to follow a proven business model while contributing their local market knowledge.
Are located in or willing to open in growing U.S. markets with high foot traffic and dining demand.
Are open to semi-absentee or hands-on ownership styles.
| Item | Amount |
|---|---|
| Total Investment Range | $100,000 – $300,000 |
| Minimum Investment | $100,000 |
| Franchise Fee | $40,000 |
| Franchise Units | 20+ and growing |
| Infrastructure Cost | $40,000 – $100,000 (depending on size and location) |
| Marketing Budget | ~2% of gross sales |
| Working Capital | $20,000 – $50,000 |
| Royalty Fee | 6% of gross sales |
| Expected ROI | Typically within 2–4 years |
| Break-even Time | 12–24 months (location-dependent) |
| Revenue Streams | In-store dining, takeout, online delivery, catering, merchandise |
