Established
2019
Franchise Units
25
Minimum Investment
$116,964
Franchise Fee
$49,500
Total Investment Range
$442,081
Home Based
No
Description
55 Fitness is not just another gym — it’s a lifestyle and wellness movement crafted specifically for adults over the age of 55. Unlike traditional fitness centers, 55 Fitness centers provide tailored exercise programs, group classes, and personal coaching that emphasize functional fitness, balance, mobility, and strength, all designed to empower seniors to live healthier, more independent lives.
The brand’s reputation is built on compassion, expertise, and a deep understanding of the unique needs of the senior demographic. It offers a safe, welcoming, and social environment where members feel valued and motivated. Its community-driven approach distinguishes it in the crowded fitness market, ensuring not only physical well-being but also emotional and social engagement.
Positioned as a trusted leader in senior fitness, 55 Fitness combines proven fitness methodologies with personalized service, creating a differentiated market presence. Its comprehensive offerings include customized fitness assessments, personal training sessions, nutrition coaching, and social events, making it a holistic wellness hub for older adults.
Background
- Established Year: 2019
Founders: Brendan Skeen (an industry veteran with deep roots in the senior care sector).
Brand Journey: 55 Fitness was born from the realization that while the senior care industry was booming, there was a lack of "preventative" fitness solutions. The brand began its franchise expansion to offer a non-clinical, lifestyle-oriented alternative for active seniors.
Current Presence: The brand has rapidly grown to approximately 25 active units across 9 states, with over 14 more in the development pipeline.
Category: Boutique Fitness / Senior Wellness.
Support Training
55 Fitness offers a robust support system designed to ensure franchisee success from day one:
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Pre-Launch Support: Comprehensive site selection assistance, lease negotiation support, local market analysis, and build-out project management.
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Operational Training: Extensive hands-on training covering daily operations, member engagement, fitness programming, and staff management.
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Marketing Support: National and local marketing campaigns, digital advertising templates, social media strategies, and grand opening events.
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Academic Resources: Access to proprietary fitness protocols, ongoing educational webinars, and certification programs for trainers.
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Ongoing Support: Continuous operational coaching, periodic franchisee conferences, dedicated franchise support team, and a resource-rich online portal.
Ideal Candidate
The ideal 55 Fitness franchisee is someone who is passionate about health, wellness, and community service, with a commitment to improving the lives of older adults. Key traits and qualifications include:
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Business-savvy individuals or entrepreneurs with experience in fitness, healthcare, or service industries.
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Investors who value long-term growth and community impact.
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Individuals with strong interpersonal skills and a passion for senior wellness.
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Those with adequate financial capability to support the initial investment and operational needs.
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Preference for locations with a high concentration of seniors or retirement communities.
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Commitment to hands-on involvement or ability to build a competent local management team.
Financial Detail
| Detail | Investment (Single Unit) |
| Total Investment Range | $116,964 – $442,081 |
| Minimum Cash Required (Liquid) | $75,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 5% to 6% of Gross Sales |
| Marketing Fund | 1% to 2% |
| Expected Break-Even | Typically 12–18 months (varies by market) |
| Revenue Streams | Memberships, 1-on-1 Personal Training, Nutrition Coaching, and Branded Merchandise. |