Established
2007
Franchise Units
N/A
Minimum Investment
$80,000
Franchise Fee
$35,000
Total Investment Range
$90,000
Home Based
No
Description
About Face Cabinetry is a fast-growing, innovative franchise opportunity that offers homeowners a smarter, faster, and more affordable way to transform their kitchens. Specializing in professional cabinet refacing, About Face Cabinetry has built a reputation for delivering stunning results in as little as five business days—at a fraction of the cost of full cabinet replacement.
As a franchisee, you’re stepping into a proven business model that combines low overhead, high profit margins, and rapid turnaround with unparalleled customer satisfaction. With the only lifetime warranty in the cabinet refacing industry, About Face has quickly earned the trust of clients across the USA.
Positioned in the booming home improvement sector, the franchise capitalizes on a strong consumer trend: Americans upgrading their homes with cost-effective, sustainable solutions. This is a hands-on, service-based business with high repeat referral rates, exceptional ROI potential, and nationwide scalability.
Why Invest in this Franchise?
Unique Selling Points (USPs)
Lifetime Warranty – Exclusive in the industry, covering laminate work, cabinet doors, and drawer fronts.
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Quick Turnaround – Projects completed in five days or less, appealing to busy homeowners.
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High Margins & Cash Flow – Paid in full at job completion, reducing receivables.
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Low Overhead – No expensive retail showroom; operates from a home office and mobile service setup.
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Eco-Friendly Approach – Reduces waste by refacing instead of replacing.
Background
Established Year – 2007
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Founder – Chris Robinson, with over two decades in the home improvement industry.
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Brand Journey – Started as a single-location operation in Florida, now expanding nationwide through franchising.
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Company History – Built on a mission to deliver high-quality kitchen transformations without the cost and mess of full replacements.
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Ownership – Privately owned and operated headquarters in Lutz, Florida.
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Market Presence in USA – Multiple operating territories with plans for aggressive growth in key metropolitan markets.
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Industry Category – Home improvement, specializing in cabinet refacing and related kitchen upgrades.
Support Training
Pre-Launch Support
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Comprehensive hands-on training (1–2 weeks) at corporate headquarters.
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Full instruction in installation techniques, sales strategies, business operations, and customer service.
Operational Support
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Step-by-step launch assistance with territory setup and job scheduling.
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Guidance on hiring and managing sales reps, project managers, and installation crews.
Marketing Support
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National and local marketing strategy templates.
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Access to a professionally designed, SEO-optimized website with a dedicated local landing page.
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Social media and PPC advertising campaign guidance.
Ongoing Support
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Continuous training on new products and installation methods.
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Regular performance reviews and territory growth consultations.
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Assistance with product sourcing and pricing negotiations.
Ideal Candidate
The About Face Cabinetry franchise is designed for motivated individuals who want to tap into the booming home improvement industry with a proven, low-overhead business model. While a background in cabinetry or carpentry can be an advantage, it’s not mandatory—comprehensive training is provided. What matters most is your drive, attention to detail, and commitment to delivering exceptional service.
Key Traits & Qualities
Hands-On Problem Solver – Someone who enjoys working with their hands, overseeing projects, and finding efficient solutions.
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Customer-Focused – Strong interpersonal skills to build trust with homeowners and generate repeat and referral business.
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Entrepreneurial Mindset – Ability to think strategically, manage resources wisely, and identify growth opportunities in the local market.
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Leadership Skills – Capable of hiring, managing, and motivating a small crew of installers and possibly a sales representative.
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Results-Oriented – Driven to achieve strong sales, meet project deadlines, and maintain high-quality work.
Financial Detail
| Expense Category | Estimated Cost |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment | $80,000 – $90,000 |
| Minimum Investment | $80,000 |
| Infrastructure Cost | Home office + service vehicle |
| Marketing Budget | $5,000 – $10,000 (launch phase) |
| Working Capital | $10,000 – $15,000 |
| Royalty Fees | 6% of gross sales |
| Franchise Units | Growing nationwide |
| Expected ROI | High – Early franchisees report rapid payback |
| Break-Even Time | Often within 6–12 months |
| Potential Revenue Streams | Cabinet refacing, soft-close upgrades, custom finishes, hardware replacement, countertops, other kitchen enhancements |
