2007
N/A
$80,000
$35,000
$90,000
No
About Face Cabinetry is a fast-growing, innovative franchise opportunity that offers homeowners a smarter, faster, and more affordable way to transform their kitchens. Specializing in professional cabinet refacing, About Face Cabinetry has built a reputation for delivering stunning results in as little as five business days—at a fraction of the cost of full cabinet replacement.
As a franchisee, you’re stepping into a proven business model that combines low overhead, high profit margins, and rapid turnaround with unparalleled customer satisfaction. With the only lifetime warranty in the cabinet refacing industry, About Face has quickly earned the trust of clients across the USA.
Positioned in the booming home improvement sector, the franchise capitalizes on a strong consumer trend: Americans upgrading their homes with cost-effective, sustainable solutions. This is a hands-on, service-based business with high repeat referral rates, exceptional ROI potential, and nationwide scalability.
Lifetime Warranty – Exclusive in the industry, covering laminate work, cabinet doors, and drawer fronts.
Quick Turnaround – Projects completed in five days or less, appealing to busy homeowners.
High Margins & Cash Flow – Paid in full at job completion, reducing receivables.
Low Overhead – No expensive retail showroom; operates from a home office and mobile service setup.
Eco-Friendly Approach – Reduces waste by refacing instead of replacing.
Home Renovation Boom – Kitchen upgrades remain one of the top ROI projects in real estate.
Sustainability-Driven Choices – Refacing uses existing structures, reducing landfill waste.
Cost-Conscious Consumers – Affordable pricing appeals to a wider demographic than full remodels.
Recession-Resistant – Budget-friendly service maintains demand in all economic climates.
Early Success – Franchisees have secured over $50,000 in contracts within the first two weeks of launch.
National Expansion Goal – Aiming to become the most recognized cabinet refacing brand in America.
Established Year – 2007
Founder – Chris Robinson, with over two decades in the home improvement industry.
Brand Journey – Started as a single-location operation in Florida, now expanding nationwide through franchising.
Company History – Built on a mission to deliver high-quality kitchen transformations without the cost and mess of full replacements.
Ownership – Privately owned and operated headquarters in Lutz, Florida.
Market Presence in USA – Multiple operating territories with plans for aggressive growth in key metropolitan markets.
Industry Category – Home improvement, specializing in cabinet refacing and related kitchen upgrades.
Pre-Launch Support
Comprehensive hands-on training (1–2 weeks) at corporate headquarters.
Full instruction in installation techniques, sales strategies, business operations, and customer service.
Operational Support
Step-by-step launch assistance with territory setup and job scheduling.
Guidance on hiring and managing sales reps, project managers, and installation crews.
Marketing Support
National and local marketing strategy templates.
Access to a professionally designed, SEO-optimized website with a dedicated local landing page.
Social media and PPC advertising campaign guidance.
Ongoing Support
Continuous training on new products and installation methods.
Regular performance reviews and territory growth consultations.
Assistance with product sourcing and pricing negotiations.
The About Face Cabinetry franchise is designed for motivated individuals who want to tap into the booming home improvement industry with a proven, low-overhead business model. While a background in cabinetry or carpentry can be an advantage, it’s not mandatory—comprehensive training is provided. What matters most is your drive, attention to detail, and commitment to delivering exceptional service.
Hands-On Problem Solver – Someone who enjoys working with their hands, overseeing projects, and finding efficient solutions.
Customer-Focused – Strong interpersonal skills to build trust with homeowners and generate repeat and referral business.
Entrepreneurial Mindset – Ability to think strategically, manage resources wisely, and identify growth opportunities in the local market.
Leadership Skills – Capable of hiring, managing, and motivating a small crew of installers and possibly a sales representative.
Results-Oriented – Driven to achieve strong sales, meet project deadlines, and maintain high-quality work.
Home Improvement Professionals – Those with experience in remodeling, construction, or related trades.
Sales or Marketing Experts – People skilled in client acquisition and business development.
Managers or Supervisors – Professionals from operations, retail, or service industries who can oversee teams and workflows.
Veterans – Individuals with discipline, structure, and leadership experience.
Minimum Investment – Around $80,000–$90,000 to cover the franchise fee, equipment, marketing, and working capital.
Access to Credit – Ability to finance a service vehicle, tools, and initial promotional efforts.
Prepared for Growth – Willingness to reinvest profits to expand territory coverage and service capacity.
Passionate about home design and transformations.
Committed to providing affordable, high-quality upgrades to clients.
Interested in building a long-term, reputable business with repeat customers and referrals.
Best suited for medium-to-large metro areas with a population base of 500,000–1,000,000 people.
Territories with active real estate markets and home renovation demand have the highest potential.
Works well in suburban markets where homeowners often upgrade kitchens to increase property value.
| Expense Category | Estimated Cost |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment | $80,000 – $90,000 |
| Minimum Investment | $80,000 |
| Infrastructure Cost | Home office + service vehicle |
| Marketing Budget | $5,000 – $10,000 (launch phase) |
| Working Capital | $10,000 – $15,000 |
| Royalty Fees | 6% of gross sales |
| Franchise Units | Growing nationwide |
| Expected ROI | High – Early franchisees report rapid payback |
| Break-Even Time | Often within 6–12 months |
| Potential Revenue Streams | Cabinet refacing, soft-close upgrades, custom finishes, hardware replacement, countertops, other kitchen enhancements |
