Established
1999
Franchise Units
1
Minimum Investment
$82,500
Franchise Fee
$40,000
Total Investment Range
$771,000
Home Based
No
Description
Acapela Modern Mex is a fast-casual restaurant concept that reimagines traditional Mexican cuisine with a modern twist. Founded by the De Santiago family, who have over 20 years of experience in the Mexican food industry, Acapela Modern Mex offers a menu featuring bold flavors and high-quality ingredients. The brand emphasizes authenticity, community, and a vibrant dining experience. With locations in Los Angeles and La Mesa, California, Acapela Modern Mex is expanding its footprint through franchising, inviting entrepreneurs to join its growing network.
Why Invest in this Franchise?
Unique Selling Points (USPs)
-
Authentic Mexican Flavors: Acapela Modern Mex offers a menu that honors traditional Mexican recipes while introducing innovative twists, ensuring a unique dining experience.
-
High-Quality Ingredients: The brand prioritizes fresh, locally sourced ingredients, guaranteeing flavorful and satisfying meals.
-
Modern Dining Experience: With a contemporary ambiance and efficient service, Acapela Modern Mex caters to the modern consumer's preferences for both dine-in and takeout options.
-
Proven Brand Legacy: Backed by the De Santiago family's extensive experience in the Mexican food industry, Acapela Modern Mex benefits from a strong brand reputation and loyal customer base.
Background
Established Year: 1999
-
Franchise Units: 1 corporate-owned unit; franchising began in 2022
-
Founders: Jessica and Cesar De Santiago
-
Brand Journey: Originating from the De Santiago family's Tacos el Paisa legacy, Acapela Modern Mex was conceived to offer a modern take on traditional Mexican dishes. The first location opened in Los Angeles, followed by a second in La Mesa, California.
-
Ownership: Privately owned by the De Santiago family
-
Market Presence in USA: Currently operating in California, with plans for national expansion
-
Industry Category: Fast-Casual Mexican Cuisine
Support Training
Acapela Modern Mex ensures that every franchisee receives comprehensive support at every stage—from initial setup to ongoing operations. Their system is designed to help franchise owners run a profitable business while maintaining the brand’s high standards.
1. Pre-Launch Support
Site Selection Assistance: Franchise experts guide you to choose a location with the highest potential for success based on traffic, demographics, and competition.
-
Lease Negotiation Guidance: Help with negotiating favorable lease terms to minimize risks and reduce overhead costs.
-
Store Design & Build-Out: Support with interior layout, décor, and kitchen setup to meet brand standards and maximize operational efficiency.
-
Permit & Licensing Assistance: Guidance on local regulations, permits, and health inspections, ensuring your location opens smoothly.
2. Operational Training
Initial Training Program: Intensive training covering every aspect of restaurant operations, including food preparation, menu standards, portion control, inventory management, and hygiene.
-
Management & Staff Training: Teaching you and your team how to manage daily operations efficiently, maintain high service standards, and handle customer interactions professionally.
-
Technology & POS Systems: Instruction on the point-of-sale systems, order management, and reporting tools to streamline operations and track performance.
3. Marketing Support
Branding & Collateral: Access to professionally designed marketing materials, including menus, signage, and promotional content.
-
Digital Marketing Strategies: Support with social media campaigns, SEO, and local online advertising to attract new customers and increase brand visibility.
-
Promotional Campaigns: Guidance for seasonal promotions, community events, and loyalty programs to drive repeat business.
4. Ongoing Support
Operational Assistance: Regular check-ins from franchise consultants to ensure smooth operations, maintain quality standards, and address challenges.
-
Performance Monitoring: Continuous evaluation of sales, customer feedback, and operational efficiency with actionable recommendations.
-
Menu & Product Updates: Information on new menu items, seasonal offerings, and recipe innovations to keep your restaurant competitive.
-
Problem-Solving Support: Dedicated support for addressing operational, staffing, or customer-related issues.
.
Ideal Candidate
The ideal franchisee for Acapela Modern Mex is:
-
Passionate About Food: A genuine love for Mexican cuisine and a commitment to delivering high-quality dining experiences.
-
Business-Oriented: Strong managerial skills, with experience in operations, finance, and customer service.
-
Community-Focused: Eager to engage with and contribute to the local community, building lasting relationships with customers.
-
Financially Capable: Possesses the necessary capital to invest in the franchise and sustain operations during the initial phase.
-
Adaptable: Willingness to follow the brand's proven systems and adapt to evolving market trends.
Financial Detail
Franchise Fee: $40,000
-
Total Investment: $277,000 - $771,000
-
Minimum Liquid Capital: $82,500
-
Net Worth Requirement: $200,000 - $400,000
-
Royalty Fee: 5% of monthly sales
-
Marketing Fee: 1% of monthly sales
-
Expected ROI: Varies based on location, management, and market conditions
-
Break-Even Time: Approximately 2-3 years, depending on operational efficiency and market demand