1999
1
$82,500
$40,000
$771,000
No
Acapela Modern Mex is a fast-casual restaurant concept that reimagines traditional Mexican cuisine with a modern twist. Founded by the De Santiago family, who have over 20 years of experience in the Mexican food industry, Acapela Modern Mex offers a menu featuring bold flavors and high-quality ingredients. The brand emphasizes authenticity, community, and a vibrant dining experience. With locations in Los Angeles and La Mesa, California, Acapela Modern Mex is expanding its footprint through franchising, inviting entrepreneurs to join its growing network.
Authentic Mexican Flavors: Acapela Modern Mex offers a menu that honors traditional Mexican recipes while introducing innovative twists, ensuring a unique dining experience.
High-Quality Ingredients: The brand prioritizes fresh, locally sourced ingredients, guaranteeing flavorful and satisfying meals.
Modern Dining Experience: With a contemporary ambiance and efficient service, Acapela Modern Mex caters to the modern consumer's preferences for both dine-in and takeout options.
Proven Brand Legacy: Backed by the De Santiago family's extensive experience in the Mexican food industry, Acapela Modern Mex benefits from a strong brand reputation and loyal customer base.
Growing Appetite for Mexican Cuisine: Mexican food continues to be a popular choice among American consumers, with increasing demand for authentic and high-quality options.
Shift Towards Fast-Casual Dining: Consumers are gravitating towards fast-casual dining experiences that offer quality food in a convenient setting, aligning perfectly with Acapela Modern Mex's business model.
Health-Conscious Eating: There's a rising trend towards healthier eating habits, and Acapela Modern Mex's use of fresh ingredients caters to this demand.
Expansion Opportunities: With its successful establishment in California, Acapela Modern Mex is poised for expansion into other states, offering franchisees a chance to be part of a growing brand.
Scalable Business Model: The brand's efficient operations and adaptable menu make it suitable for various locations, from urban centers to suburban areas.
Supportive Franchise System: Franchisees receive comprehensive training and ongoing support, ensuring they are equipped to succeed and grow their businesses.
Established Year: 1999
Franchise Units: 1 corporate-owned unit; franchising began in 2022
Founders: Jessica and Cesar De Santiago
Brand Journey: Originating from the De Santiago family's Tacos el Paisa legacy, Acapela Modern Mex was conceived to offer a modern take on traditional Mexican dishes. The first location opened in Los Angeles, followed by a second in La Mesa, California.
Ownership: Privately owned by the De Santiago family
Market Presence in USA: Currently operating in California, with plans for national expansion
Industry Category: Fast-Casual Mexican Cuisine
Acapela Modern Mex ensures that every franchisee receives comprehensive support at every stage—from initial setup to ongoing operations. Their system is designed to help franchise owners run a profitable business while maintaining the brand’s high standards.
Site Selection Assistance: Franchise experts guide you to choose a location with the highest potential for success based on traffic, demographics, and competition.
Lease Negotiation Guidance: Help with negotiating favorable lease terms to minimize risks and reduce overhead costs.
Store Design & Build-Out: Support with interior layout, décor, and kitchen setup to meet brand standards and maximize operational efficiency.
Permit & Licensing Assistance: Guidance on local regulations, permits, and health inspections, ensuring your location opens smoothly.
Initial Training Program: Intensive training covering every aspect of restaurant operations, including food preparation, menu standards, portion control, inventory management, and hygiene.
Management & Staff Training: Teaching you and your team how to manage daily operations efficiently, maintain high service standards, and handle customer interactions professionally.
Technology & POS Systems: Instruction on the point-of-sale systems, order management, and reporting tools to streamline operations and track performance.
Branding & Collateral: Access to professionally designed marketing materials, including menus, signage, and promotional content.
Digital Marketing Strategies: Support with social media campaigns, SEO, and local online advertising to attract new customers and increase brand visibility.
Promotional Campaigns: Guidance for seasonal promotions, community events, and loyalty programs to drive repeat business.
Operational Assistance: Regular check-ins from franchise consultants to ensure smooth operations, maintain quality standards, and address challenges.
Performance Monitoring: Continuous evaluation of sales, customer feedback, and operational efficiency with actionable recommendations.
Menu & Product Updates: Information on new menu items, seasonal offerings, and recipe innovations to keep your restaurant competitive.
Problem-Solving Support: Dedicated support for addressing operational, staffing, or customer-related issues.
Continuous Learning: Access to workshops, webinars, and updated training materials to enhance business skills.
Community Programs: Guidance on local community engagement initiatives to strengthen brand presence and foster customer loyalty.
The ideal franchisee for Acapela Modern Mex is:
Passionate About Food: A genuine love for Mexican cuisine and a commitment to delivering high-quality dining experiences.
Business-Oriented: Strong managerial skills, with experience in operations, finance, and customer service.
Community-Focused: Eager to engage with and contribute to the local community, building lasting relationships with customers.
Financially Capable: Possesses the necessary capital to invest in the franchise and sustain operations during the initial phase.
Adaptable: Willingness to follow the brand's proven systems and adapt to evolving market trends.
Franchise Fee: $40,000
Total Investment: $277,000 - $771,000
Minimum Liquid Capital: $82,500
Net Worth Requirement: $200,000 - $400,000
Royalty Fee: 5% of monthly sales
Marketing Fee: 1% of monthly sales
Expected ROI: Varies based on location, management, and market conditions
Break-Even Time: Approximately 2-3 years, depending on operational efficiency and market demand
Potential Revenue Streams
Acapela Modern Mex is designed to maximize profitability through multiple revenue channels. Franchisees can diversify their income by leveraging the following streams:
Core Revenue Source: The primary income for most locations comes from customers dining in at the restaurant.
Experience: Guests enjoy a modern, inviting atmosphere with authentic Mexican dishes prepared fresh on-site.
Upselling Opportunities: Specialty items, combo meals, and beverages increase average ticket value.
Convenience-Focused Sales: With the rise of busy lifestyles, many customers prefer quick takeout options.
Operational Efficiency: Streamlined processes for to-go orders ensure fast service without compromising food quality.
Revenue Boost: Takeout orders allow higher transaction volume during lunch and dinner peaks.
Third-Party Partnerships: Integration with platforms like DoorDash, Uber Eats, and Grubhub expands market reach.
Increased Accessibility: Delivery captures customers who prefer dining at home, increasing overall sales.
Subscription & Promotions: Special offers through delivery apps can boost repeat orders and brand loyalty.
Corporate & Private Events: Catering for office lunches, parties, and community events provides high-margin revenue.
Brand Exposure: Catering introduces the brand to new audiences who may become regular customers.
Scalable Opportunities: Packages can be tailored for small gatherings or large events, maximizing sales potential.
Retail Items: Items like signature sauces, beverages, or branded apparel can be sold in-store or online.
Customer Engagement: Merchandise strengthens brand recognition and loyalty while generating supplemental income.
Promotional Tie-Ins: Seasonal or limited-edition products can create additional sales spikes.
Limited-Time Menu Items: Special promotions encourage repeat visits and higher spending.
Events & Partnerships: Collaborations with local businesses or festivals generate extra revenue streams and publicity.
