1986
475
$3,000,000
$30,000
$10,000,000
No
The Acura Automobile franchise offers a unique opportunity to partner with one of the most respected luxury vehicle brands in the United States. As Honda’s premium division, Acura has built a reputation for blending “Precision Crafted Performance” with cutting-edge technology and upscale comfort. Since its U.S. debut in 1986, Acura has consistently competed in the luxury automotive sector, offering high-performance sedans, SUVs, and electrified models at competitive price points compared to European rivals.
Owning an Acura dealership means entering a thriving segment of the automotive industry backed by Honda’s proven engineering, reliability, and nationwide support system. From iconic models like the NSX supercar to family-focused SUVs like the MDX and RDX, Acura appeals to a broad base of affluent American drivers. This brand delivers consistent sales, strong resale value, and exceptional customer loyalty—making it a prime investment in the U.S. luxury auto market.
Unique Selling Points (USPs)
First Japanese luxury automotive brand in the U.S.
Backed by Honda’s engineering excellence and manufacturing efficiency.
Innovative technologies like Super Handling All-Wheel Drive (SH-AWD) and AcuraWatch safety suite.
Strong resale value and high customer satisfaction ratings.
USA Market Demand & Consumer Trends
Luxury SUV market growth continues, with Acura’s MDX and RDX consistently ranking among top sellers.
Increasing demand for premium hybrid and electric models.
A shift toward reliable yet luxurious alternatives to European luxury vehicles.
Growth Potential & Brand Popularity
Acura sold 145,000+ vehicles in 2023, reflecting strong demand and brand trust.
Expanding product portfolio to include EVs and hybrid technology.
Loyal customer base and positive brand perception across multiple age groups.
Profitability
Strong margins from parts, service, and certified pre-owned sales.
High transaction values and multiple revenue streams.
Manufacturer incentives and financing programs boost dealership profitability.
Established Year: 1986
Founder: Soichiro Honda (via American Honda Motor Company, Torrance, California, USA)
Parent Company: Honda Motor Co., Ltd. (Japan)
Acura was officially launched in March 1986, making it the first-ever Japanese luxury automobile brand to enter the North American market. Its debut models—the Acura Legend sedan and Acura Integra hatchback—immediately captured consumer interest for combining luxury-level comfort with Honda’s renowned engineering reliability.
The brand’s slogan, “Precision Crafted Performance”, became its identity and helped it position against European competitors like BMW, Mercedes-Benz, and Audi, but at a more accessible price point.
1990s: Acura introduced the NSX, a mid-engine sports car that stunned the industry with supercar performance at half the cost of its European rivals. This boosted Acura’s performance image worldwide.
2000s: Acura shifted focus to SUVs, launching the MDX and RDX, and debuted its groundbreaking Super Handling All-Wheel Drive (SH-AWD) system in 2005.
2010s: Acura refined its luxury identity, redesigned its lineup, and expanded safety and tech features with the AcuraWatch driver assistance suite.
2020s: The brand began its transition toward electrification, announcing new hybrid and electric models, while reintroducing the legendary Integra nameplate in a modern form.
As of mid-2025, Acura operates approximately 467 to 475 franchised dealership locations in the United States:
According to Poidata.io, there are 467 Acura dealerships across the U.S. as of July 2025
A separate data provider, Rentech Digital, reports 475 Acura dealerships in the U.S. as of May 5, 2025
Acura operates exclusively through authorized dealership franchises across the U.S. These dealerships provide sales, service, and certified pre-owned (CPO) programs. While exact unit numbers fluctuate, Acura maintains a strong presence in major metropolitan and affluent suburban markets across all 50 states.
Acura has been a top-tier Japanese luxury brand in the U.S. for over three decades. It’s consistently recognized for:
Award-winning models (multiple IIHS Top Safety Pick awards).
Strong brand loyalty—many Acura customers are repeat buyers.
Sales strength in the SUV segment, especially with the MDX and RDX.
Performance credibility from the NSX and Type S performance line.
Acura competes in the luxury automotive sector, covering:
Premium Sedans: TLX, Integra
Luxury SUVs: RDX, MDX, ZDX (upcoming EV)
Performance Models: Type S trims, NSX (limited production)
Hybrid/Electric: Emerging focus in the 2020s
Manufacturing in the USA: Many Acura models are built in U.S. plants, such as Marysville, Ohio, which helps reduce costs and improve availability.
Honda’s Global Support: Benefit from one of the most financially stable and technologically advanced automakers in the world.
After-Sales Revenue: Certified Pre-Owned program and premium service departments generate strong recurring revenue.
Acura offers extensive support to ensure dealer success:
Pre-Launch Support
Site selection and territory analysis.
Assistance with dealership design and construction to brand specifications.
Business planning and financial guidance.
Operational Support
Access to proprietary dealership management systems.
Parts distribution and inventory management.
Service department process optimization.
Marketing Support
National advertising campaigns.
Co-op marketing programs for local promotions.
Digital marketing tools and online lead generation.
Academic & Technical Training
Acura University for sales, service, and management staff.
Ongoing product training for new models and technology updates.
Ongoing Support
Performance reviews and business consultation.
Updates on new vehicle technology and service equipment.
Dedicated corporate field representatives.
An Acura dealership franchise represents a high-capital, high-prestige investment in the U.S. luxury automotive market. The ideal franchise partner must combine financial strength, business acumen, industry understanding, and passion for premium automotive experiences.
Automotive Industry Experience: Prior experience running or managing an automotive dealership (luxury segment preferred) is highly advantageous.
Retail Management Expertise: Proven ability to oversee multi-department operations including sales, service, finance, and parts.
Luxury Market Understanding: Knowledge of upscale consumer preferences, brand positioning, and customer relationship management in a high-ticket retail environment.
Net Worth: Multi-million-dollar net worth to cover real estate, facility development, and operational liquidity.
Liquid Capital: Minimum of $750,000 to $1M in liquid assets to meet manufacturer requirements and sustain operations through ramp-up.
Investment Readiness: Ability to invest $3M–$10M total (including land, showroom, service bays, inventory, and marketing).
Passion for Automotive Excellence: Genuine enthusiasm for cars, performance engineering, and customer satisfaction.
Leadership Skills: Capable of managing large, diverse teams in both sales and technical service roles.
Customer-Centric Approach: Commitment to delivering a premium buying and ownership experience.
Long-Term Vision: Willingness to invest in building brand loyalty and sustaining operations over decades.
High-Income Demographics: Markets with median household incomes above the national average and strong demand for luxury vehicles.
Urban/Suburban Centers: Metropolitan areas or affluent suburban regions with easy access for target customers.
Automotive Market Presence: Regions with existing demand for luxury imports but without oversaturation of direct competitors.
Ability to comply with Acura’s corporate facility standards, showroom design, and service area requirements.
Dedication to ongoing corporate training programs for sales consultants, service technicians, and management staff.
Commitment to maintaining high Customer Satisfaction Index (CSI) scores to retain manufacturer incentives.
| Financial Element | Estimated Range (USD) | Notes |
|---|---|---|
| Total Initial Investment | $3M – $10M+ | Includes facility, inventory, equipment, marketing, and working capital. |
| Minimum Investment Required | $3M | Lower end for smaller markets or existing facility conversions. |
| Franchise Fee | $30,000 – $50,000 | One-time fee; may vary by agreement. |
| Infrastructure / Facility Cost | $2M – $8M | Land purchase, construction, or renovation to Acura showroom standards. |
| Initial Vehicle Inventory | $2M – $5M | Typically financed through floorplan credit; depends on model mix. |
| Marketing Budget (Annual) | $100K – $300K | Combination of national co-op and local campaigns. |
| Working Capital | $500K – $1M | To cover operational expenses until break-even. |
| Royalty Fees | Varies (OEM margin model) | Acura may not charge standard royalties; profit from vehicle sales margins. |
| Expected ROI | 10% – 15% annually | After break-even, depending on sales performance. |
| Break-even Time | 2 – 5 years | Based on location, market demand, and operational efficiency. |
| Potential Revenue Streams | New vehicle sales, Certified Pre-Owned sales, service & parts, financing, insurance, accessories, EV services | Multiple income channels ensure steady cash flow. |
