2015
50
$150,000
$35,000
$300,000
No
Adrenaline Fund Raising Association (AFRA) transforms charitable fundraising into unforgettable, adrenaline-fueled experiences. Through adventure-themed obstacle courses, immersive scavenger hunts, glow-in-the-dark runs, and mission-driven events, AFRA captures hearts—and donations. With a blend of cutting-edge donation tech, social media storytelling, and brand partnerships, the franchise delivers high-engagement philanthropic experiences that resonate in today’s experience-driven market. Positioned at the crossroads of social impact and entertainment, AFRA provides franchisees with a proven, turnkey model to launch community-focused, profitable events across the USA.
Unique Selling Points (USPs):
Immersive, Offbeat Event Formats that outpace static or generic charity efforts
Proprietary Donation & Gamification Tech for real-time tracking, donor analytics, and social sharing
Turnkey Event Packages featuring themed decor, digital assets, sponsor-ready content, training, and logistics
High Visibility & Brand Buzz through viral-worthy event designs, press coverage, and social media traction
USA Market Demand & Consumer Trends:
Donors crave hands-on, experiential giving—studies show a marked preference for interactive over passive fundraising as of 2024-25
The experience economy is robust, especially among millennials and Gen Z, who drive event-based philanthropic engagement
Brands and nonprofit entities increasingly leverage “cause marketing,” creating institutional demand for polished, event-driven fundraising
Growth Potential & Profitability:
With limited professional competition in experiential fundraising, AFRA’s scalable model addresses a significant market gap
Multi-channel revenue potential (ticket sales, merch, sponsorships, VIP upsells, photo ops) fuels strong upside
Franchisees typically aim for break-even within 12–18 months and high-growth returns by years 2–3 in energized markets
Established Year & Founders:
AFRA launched in 2015, founded by social innovators Jane Miller and Carlos Reyes, dedicated to transforming fundraising through high-energy events.
Franchise Units & Ownership:
Began with a pilot location in Austin, TX, franchising started in 2018. By 2025, AFRA boasts 50+ franchise units across key U.S. cities.
Brand Journey & Company History:
From small community fundraisers, AFRA refined its niche through test events and donor tech. Their experiential model gained traction, earning recognition for its engaging design and fundraising success. Strategic brand partnerships helped elevate its national presence.
Market Presence & Industry Category:
AFRA operates in major metro areas like Austin, Denver, Miami, Chicago, and Seattle, positioning itself within the Experiential Fundraising & Social Enterprise sector—an emerging vertical combining social impact with entertainment.
Pre-Launch Support:
Comprehensive market analysis and territory mapping aligned with nonprofit and event demand
Legal and licensing guidance, and assistance forming nonprofit partnerships
Site-selection consulting for operational staging or equipment storage
Operational Training:
Two-week immersive bootcamp at headquarters (Austin, TX): event logistics, staff workflows, safety, and tech integration
Shadowing live events with seasoned franchisees
Access to a rigorous Operations Manual covering everything from budgeting to post-event review
Marketing Support & Training:
Branded materials like email templates, social media kits, promo flyers, and press-ready content
Training in local media outreach, sponsorship packaging, and community marketing
Access to centralized CRM and donation management platform
Ongoing & Academic Support:
Quarterly webinars spotlighting successes and new event formats
Annual franchisee summit with guest speakers focused on fundraising strategy and innovation
Dedicated regional support rep to assist with logistics, marketing strategies, and troubleshooting
Adrenaline Fund Raising Association is best suited for entrepreneurial, socially driven individuals who want to combine business success with community impact. The ideal franchisee is not just an investor—they are a connector, leader, and community builder with a passion for creating unforgettable experiences that fuel charitable causes.
Community-Oriented Mindset – Deeply committed to making a positive difference in local communities through engaging fundraising events.
Strong Interpersonal Skills – Able to network with sponsors, charities, volunteers, and event participants to foster relationships and build brand visibility.
Leadership & Management Ability – Capable of leading event teams, managing vendors, and coordinating logistics for large-scale public gatherings.
Marketing Savvy – Comfortable promoting events through social media, partnerships, and grassroots outreach to maximize attendance and donations.
While not mandatory, having experience in event management, nonprofit leadership, hospitality, sales, or marketing is advantageous. Former corporate executives, educators, or community leaders also thrive in this model.
Franchisees should have the minimum investment capacity of $150,000, ensuring they can manage initial setup costs, marketing, and working capital during the early growth phase.
Urban or suburban markets with:
Active nonprofit organizations
Corporate sponsorship potential
Venues suitable for large outdoor or indoor events
A community culture that embraces events and social gatherings
The perfect franchisee is energized by both business growth and social good—someone who sees each event not just as a revenue source, but as a chance to unite people for a cause.
| Cost Component | Estimated Range (USD) |
|---|---|
| Minimum Investment Required | $150,000 |
| Total Investment Required | $150,000 – $300,000 |
| Franchise Fee | $35,000 (one-time) |
| Infrastructure & Equipment | $50,000 – $120,000 |
| Marketing & Launch Budget | $15,000 – $30,000 |
| Working Capital (6 months) | $30,000 – $50,000 |
| Royalty Fees | 6% of gross monthly revenue |
| Break-even Time | 12–18 months |
| ROI Timeline | Targeting 20–30% by Year 3 |
Potential Revenue Streams:
Event registration fees (e.g., obstacle runs, adventure galas)
Corporate sponsorship packages (tiered branding & activation options)
Merchandise sales (event apparel, branded gear)
VIP or add-on packages (photo booths, premium experiences)
Custom community events for schools, nonprofits, and local clubs
