1924
500
$16,000
$1,000
$418,000
No
Aerus, formerly known as Electrolux USA, has been a pioneer in promoting healthier living environments since 1924. With over 500 franchise locations across North America, Aerus offers a unique opportunity for entrepreneurs to join a legacy of innovation and customer satisfaction. Their product line includes advanced air and water purification systems, floor care solutions, and the patented ActivePure® Technology, which has been recognized as Certified Space Technology by the Space Foundation. Aerus is committed to providing families with solutions to create a healthy living environment, making it a compelling choice for franchise investment in the USA.
Proven Legacy: With nearly a century of experience, Aerus has established itself as a trusted brand in the healthy home industry.
Innovative Technology: ActivePure® Technology offers proactive pathogen defense, ensuring cleaner air and surfaces.
High Customer Satisfaction: 99% of surveyed customers reported being "very satisfied" with Aerus services.
Diverse Product Range: From air purifiers to water filtration systems, Aerus provides comprehensive solutions for indoor health.
Growing Health Consciousness: Increasing awareness about indoor air quality and water safety drives demand for Aerus products.
Home Wellness Industry Boom: The multi-billion dollar healthy home industry is expanding, presenting significant growth opportunities.
Established Brand: Aerus's long-standing presence and reputation provide a solid foundation for franchise success.
Scalable Business Model: The franchise offers flexibility in operations, allowing for both retail and home-based business models.
Supportive Network: With a vast customer base and comprehensive support, franchisees are poised for profitability.
Established Year: 1924 (as Electrolux USA)
Franchise Units: Over 500 locations across North America
Founders: Gustaf Sahlin
Brand Journey: Transitioned from Electrolux USA to Aerus in 2001
Ownership: Owned by Joseph P. Urso, CEO of AP Sciences Group, LLC
Market Presence in USA: Active in all 50 states, with a significant presence in major metropolitan areas
Industry Category: Home Services, specializing in air and water purification, and floor care
Site Selection Assistance: Aerus helps franchisees identify optimal locations based on market demographics, residential density, and competition analysis.
Lease Negotiation Guidance: Experts assist in reviewing and negotiating leases to secure favorable terms.
Initial Inventory & Setup: Aerus supports the setup of inventory, equipment, and store layout to ensure operations start smoothly.
Local Market Research: Guidance on understanding local consumer trends, target audiences, and competitor analysis.
Initial Training: Aerus provides comprehensive training, often totaling 72 hours, split between:
Classroom Instruction (≈32 hours): Covers product knowledge, sales techniques, and operational procedures.
On-the-Job Training (≈40 hours): Hands-on training at an existing franchise or training facility to master day-to-day operations.
Product & Technology Training: Detailed instruction on ActivePure® Technology, air/water purification systems, and floor care solutions.
Sales & Customer Service Training: Techniques to handle customer inquiries, demonstrate products, and close sales effectively.
Standard Operating Procedures (SOPs): Franchisees receive detailed manuals covering daily operations, inventory management, and service standards.
Technical Support: Access to experts for troubleshooting equipment or product-related issues.
Business Management Tools: Software and systems to manage customer databases, service schedules, and sales tracking.
Marketing Materials: Aerus provides ready-made marketing collateral, including flyers, brochures, digital content, and local advertising templates.
Digital Marketing Guidance: Support for website setup, social media campaigns, and search engine optimization (SEO) to attract local customers.
Brand Awareness Campaigns: National and regional promotions help franchisees gain visibility and credibility in their market.
Continuous Education: Regular updates on new products, technologies, and industry trends.
Field Support Visits: Aerus representatives visit franchise locations to offer guidance, assess performance, and recommend improvements.
Networking Opportunities: Franchisees can connect with other owners through conferences, workshops, and forums to share best practices.
Veteran & Special Discounts: Qualified veterans may receive financial incentives, including discounts on franchise fees or startup costs.
A drive to start and grow a business with long-term commitment.
Ability to make strategic decisions and manage daily operations independently.
Desire to take ownership of a local market and expand business reach.
Commitment to delivering exceptional service and building trust with clients.
Strong communication and interpersonal skills to interact with homeowners, businesses, and local communities.
Ability to educate customers about Aerus products, technologies, and benefits for healthy living.
Prior experience in sales, marketing, retail, or service industries is advantageous but not mandatory.
Comfort with managing operations, employees, and financials.
Capability to follow standard operating procedures while adapting to local market needs.
Must have the resources to invest in the franchise, with total investment ranging from $16,000 to $418,000.
Ability to maintain working capital for operational expenses until the business reaches profitability.
Understanding of budgeting for marketing, staffing, and inventory management.
Enthusiasm for promoting a healthier home environment through air and water purification solutions.
Interest in staying updated with the latest technology and trends in home wellness and indoor air quality.
Preferably interested in areas with high residential density and health-conscious communities.
Willingness to engage with the local market, including community events, home shows, and outreach programs.
Flexibility to operate both retail and home-based business models depending on market demand.
Open to scaling the business over time through additional territories, service contracts, or recurring revenue programs.
Collaborative mindset to work with Aerus corporate support and fellow franchisees.
| Category | Details / Range |
|---|
| Total Investment Required | $16,000 – $418,000 |
| Minimum Investment | $16,000 |
| Franchise Fee | $1,000 – $3,000 |
| Royalty Fees | 8% of monthly sales |
| Marketing Fees | Variable, based on location and marketing initiatives |
| Infrastructure / Setup Costs | Dependent on location and scale of operations |
| Working Capital | Recommended to cover initial operational expenses |
| Expected ROI | Varies based on market conditions and individual performance |
| Break-Even Time | Typically 12 – 24 months depending on sales and market penetration |
| Potential Revenue Streams | Product sales, service contracts, maintenance services, recurring customer programs |
