Established
2001
Franchise Units
00
Minimum Investment
$795,000
Franchise Fee
$35,000
Total Investment Range
$134,000
Home Based
No
Description
Alice's Tea Cup is a charming, whimsical tea room that transports guests into a world inspired by Lewis Carroll's Alice in Wonderland. Founded in 2001 by sisters Haley and Lauren Fox in New York City, the establishment quickly became a beloved destination, known for its enchanting decor, fairy dust rituals, and a menu brimming with freshly brewed teas, scones, and tiered tea sandwiches.
The franchise offers a unique blend of nostalgia and culinary delight, making it an ideal setting for family gatherings, bridal showers, and casual tea parties. With its focus on quality ingredients and a magical atmosphere, Alice's Tea Cup has cultivated a loyal following and is poised for expansion across the United States.
Why Invest in this Franchise?
Unique Selling Points (USPs)
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Themed Experience: An immersive "Alice in Wonderland" ambiance that appeals to all ages.
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Diverse Menu: A wide selection of over 100 teas, gourmet scones, and light fare.
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Family-Friendly Atmosphere: Interactive elements like fairy dusting create memorable experiences.
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Established Brand: A recognized name in New York City with a strong local following.
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Online Retail: Sales of proprietary teas and merchandise enhance revenue streams.
Background
Founded: 2001
Founders: Haley Fox and Lauren Fox
Industry Category: Specialty Food & Beverage / Themed Dining
Headquarters: New York City, NY
Current Presence: N/A
The journey began on the Upper West Side of Manhattan when sisters Haley and Lauren Fox decided to create a space that combined their love for tea with a theatrical, inviting atmosphere. What started as a local gem quickly became a global destination, featured in countless travel guides and culinary shows. For over 20 years, the brand has remained under passionate leadership, refining its operations to ensure that the "magic" can be replicated without losing its soul. Today, Alice’s Tea Cup stands as a leader in the specialty tea industry, ready to scale its whimsical charm across the country.
Support Training
Alice's Tea Cup offers comprehensive support to franchisees, including:
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Pre-Launch Assistance: Site selection, lease negotiation, and store design tailored to the brand's aesthetic.
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Operational Training: In-depth training covering kitchen operations, tea preparation, and customer service standards.
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Marketing Support: Access to branded materials, promotional strategies, and guidance on local marketing initiatives.
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Ongoing Assistance: Regular operational reviews, staff training updates, and continuous support to ensure brand consistency and success.
Ideal Candidate
The ideal franchisee for Alice's Tea Cup:
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Passion for Hospitality: A genuine love for providing exceptional customer experiences.
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Business Acumen: Experience in retail or foodservice management is advantageous.
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Community Engagement: Ability to connect with the local community and build a loyal customer base.
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Investment Capability: Adequate capital to meet the financial requirements and sustain operations.
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Location Preference: Interest in establishing a location in a community with a strong affinity for unique dining experiences.
Financial Detail
| Investment Category | Amount (USD) |
|---|---|
| Minimum Investment Required | $134,000 |
| Maximum Investment Required | $795,000 |
| Franchise Fee | $35,000 |
| Estimated Infrastructure Cost | $100,000 – $300,000 |
| Marketing Budget | $25,000 – $50,000 |
| Working Capital | $50,000 – $100,000 |
| Royalty Fees | 6% of Gross Revenue |
| Advertising Fees | 2% of Gross Revenue |
| Break-even Time | 18 – 24 months |
| Expected ROI | 15% – 25% annually |