Established
2002
Franchise Units
36
Minimum Investment
$13,445
Franchise Fee
$7,500
Total Investment Range
$58,750
Home Based
No
Description
AllOver Media offers an exceptional franchise opportunity in the thriving out-of-home (OOH) advertising sector, blending innovation, scalability, and turnkey business operations. As the United States’ leading alternative OOH advertising company, franchises benefit from a powerful brand, diversified media offerings (indoor, digital, gas-pump, truckside), and a proven model designed for entrepreneurs seeking low-overhead, high-impact ventures. Whether you’re looking for a home-based business or a dynamic way to break into marketing services, AllOver Media stands out as a standout investment with unmatched market positioning.
Why Invest in This Franchise?
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Proven Brand Leadership: The largest alternative OOH advertising provider in the U.S.—trusted by national brands, government agencies, and local businesses alike.
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Innovative Media Portfolio: Offers indoor print, digital indoor, gas station/c-store ads, truckside ads, and more—delivering reach where traditional media can't .
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Captive, High-Engagement Audiences: Reaches consumers with dwell time and few distractions—in restrooms, c-stores, gas pumps, gyms—optimizing ad exposure.
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Scalable & Flexible Model: Designed as a low-hassle, home-based operation, often manageable without employees—ideal for entrepreneurs seeking flexibility .
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Strong Growth Track Record: Founded in 2002, expanded through strategic acquisitions (Wide Format Shop in 2012, GSA Media in 2012) and product innovations like truckside and ski-resort networks
Background
Established Year: Founded in 2002 .
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Founders & Leadership: Founded by Tony Jacobson, who led the company’s rapid expansion and ongoing innovation .
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Franchise Footprint: Approximately 36 franchise markets with about 31 franchise owners nationwide (as per Franchising.com) . Has relationships with thousands of gas stations and over 2,400 indoor print venues .
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Strategic Expansion: Merged with GSA Media in 2012 to become the nation's largest gas station advertising network—covering over 50,000 gas stations and delivering over 5 billion impressions annually .
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Vertical Integration: Acquired The Wide Format Shop in 2012—improving in-house printing capabilities to produce millions of square feet of large-format vinyl annually .
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Industry Category: Small Business / Business Services / Advertising / Signage—specializing in alternative OOH media
Support Training
Pre-Launch Training: Comprehensive training provided before launch—covering operations, sales, marketing, and proprietary systems .
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Operational & Marketing Support: Ongoing guidance through sales best practices, national account strategies, marketing tools, and a supportive franchisee network (calls, intranet, consultant visits) .
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Technical & Analytics Tools: Access to proprietary platforms, including a real-time measurement dashboard for campaign impressions (launched in 2024) .
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Ongoing Academic Support: Continued education via regular communications and access to peer network, plus consultant assistance .
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Operational Synergies: In-house production (print, digital), strategic partnerships (StreetMetrics), and marketing infrastructure to support franchisees end-to-end
Ideal Candidate
The AllOver Media franchise is designed for ambitious entrepreneurs who want to build a scalable, low-overhead advertising business while leveraging a nationally recognized brand. This opportunity is not just for seasoned media professionals—it’s perfect for driven, business-minded individuals who are passionate about sales, networking, and marketing.
Key Traits of the Ideal AllOver Media Franchisee
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Entrepreneurial Mindset
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Self-starters who are motivated to operate independently while benefiting from a proven franchise model.
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Confident in taking initiative and building client relationships without relying on heavy staff or large infrastructure.
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Sales & Networking Skills
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A strong background in sales, business development, or client service is a major plus.
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Franchisees should enjoy meeting local business owners, creating partnerships, and closing advertising deals.
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Ability to network in industries like hospitality, retail, convenience stores, gyms, restaurants, and local businesses.
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Marketing & Advertising Enthusiasm
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Interest or prior experience in marketing, media, or advertising is beneficial but not mandatory.
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Should be passionate about helping brands reach their customers in unique, engaging ways.
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Financial Preparedness
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Minimum liquid capital of $30,000–$40,000 and a net worth of $70,000+ to qualify.
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Comfortable managing working capital requirements and territory-specific marketing expenses.
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Business Background
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Ideal for individuals with experience in sales, marketing, small business management, corporate leadership, or consulting.
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Many franchisees successfully operate AllOver Media businesses as home-based ventures, requiring minimal staff and overhead.
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Lifestyle & Flexibility Seekers
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Perfect for those who want a home-based business model with low operational overhead and the flexibility to set their own schedule.
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Entrepreneurs seeking work-life balance while owning a scalable business will find this model attractive.
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Passion for Growth & Long-Term Success
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Desire to build a lasting business in partnership with a brand that has national accounts and innovative OOH solutions.
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Willing to actively use the franchise’s training, technology, and national brand reputation to maximize local growth.
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Location Preferences
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Open to franchisees across the United States, except in restricted states (such as Minnesota).
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Ideal candidates are those who want to own exclusive territories with access to high-traffic locations such as gas stations, gyms, c-stores, ski resorts, bars, restaurants, and urban centers.
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Financial Detail
| Category | Estimated Cost/Details |
|---|---|
| Franchise Fee | $7,500 – $10,000 |
| Total Initial Investment | $13,445 – $58,750 (for first unit) Conversion of existing business: $11,445 – $44,500 |
| Liquid Capital Required | $30,000 – $40,000 |
| Net Worth Required | $70,000+ |
| Working Capital | $5,000 – $30,000 |
| Royalty Fees | ~6% of gross revenue |
| Advertising Fund Fee | ~1% of gross sales (for brand & national campaigns) |
| Renewal Fee | Around $1,000 (after initial term) |
| Agreement Term | 10 years, renewable |
| Infrastructure Costs | Minimal – home-based business (low overhead, no storefront required) |
| Marketing Budget | $2,500 – $10,000 (territory-specific promotions & local campaigns) |
| Expected ROI | Market-dependent; typically faster with strong local ad sales and use of national accounts |
| Break-even Timeline | Estimated 12–24 months depending on territory and sales efforts |
| Potential Revenue Streams | Indoor ads (print & digital), gas pump ads, c-store ads, truckside ads, experiential ads |