2002
36
$13,445
$7,500
$58,750
No
AllOver Media offers an exceptional franchise opportunity in the thriving out-of-home (OOH) advertising sector, blending innovation, scalability, and turnkey business operations. As the United States’ leading alternative OOH advertising company, franchises benefit from a powerful brand, diversified media offerings (indoor, digital, gas-pump, truckside), and a proven model designed for entrepreneurs seeking low-overhead, high-impact ventures. Whether you’re looking for a home-based business or a dynamic way to break into marketing services, AllOver Media stands out as a standout investment with unmatched market positioning.
Proven Brand Leadership: The largest alternative OOH advertising provider in the U.S.—trusted by national brands, government agencies, and local businesses alike.
Innovative Media Portfolio: Offers indoor print, digital indoor, gas station/c-store ads, truckside ads, and more—delivering reach where traditional media can't .
Captive, High-Engagement Audiences: Reaches consumers with dwell time and few distractions—in restrooms, c-stores, gas pumps, gyms—optimizing ad exposure.
Scalable & Flexible Model: Designed as a low-hassle, home-based operation, often manageable without employees—ideal for entrepreneurs seeking flexibility .
Strong Growth Track Record: Founded in 2002, expanded through strategic acquisitions (Wide Format Shop in 2012, GSA Media in 2012) and product innovations like truckside and ski-resort networks
Established Year: Founded in 2002 .
Founders & Leadership: Founded by Tony Jacobson, who led the company’s rapid expansion and ongoing innovation .
Franchise Footprint: Approximately 36 franchise markets with about 31 franchise owners nationwide (as per Franchising.com) . Has relationships with thousands of gas stations and over 2,400 indoor print venues .
Strategic Expansion: Merged with GSA Media in 2012 to become the nation's largest gas station advertising network—covering over 50,000 gas stations and delivering over 5 billion impressions annually .
Vertical Integration: Acquired The Wide Format Shop in 2012—improving in-house printing capabilities to produce millions of square feet of large-format vinyl annually .
Industry Category: Small Business / Business Services / Advertising / Signage—specializing in alternative OOH media
Pre-Launch Training: Comprehensive training provided before launch—covering operations, sales, marketing, and proprietary systems .
Operational & Marketing Support: Ongoing guidance through sales best practices, national account strategies, marketing tools, and a supportive franchisee network (calls, intranet, consultant visits) .
Technical & Analytics Tools: Access to proprietary platforms, including a real-time measurement dashboard for campaign impressions (launched in 2024) .
Ongoing Academic Support: Continued education via regular communications and access to peer network, plus consultant assistance .
Operational Synergies: In-house production (print, digital), strategic partnerships (StreetMetrics), and marketing infrastructure to support franchisees end-to-end
The AllOver Media franchise is designed for ambitious entrepreneurs who want to build a scalable, low-overhead advertising business while leveraging a nationally recognized brand. This opportunity is not just for seasoned media professionals—it’s perfect for driven, business-minded individuals who are passionate about sales, networking, and marketing.
Entrepreneurial Mindset
Self-starters who are motivated to operate independently while benefiting from a proven franchise model.
Confident in taking initiative and building client relationships without relying on heavy staff or large infrastructure.
Sales & Networking Skills
A strong background in sales, business development, or client service is a major plus.
Franchisees should enjoy meeting local business owners, creating partnerships, and closing advertising deals.
Ability to network in industries like hospitality, retail, convenience stores, gyms, restaurants, and local businesses.
Marketing & Advertising Enthusiasm
Interest or prior experience in marketing, media, or advertising is beneficial but not mandatory.
Should be passionate about helping brands reach their customers in unique, engaging ways.
Financial Preparedness
Minimum liquid capital of $30,000–$40,000 and a net worth of $70,000+ to qualify.
Comfortable managing working capital requirements and territory-specific marketing expenses.
Business Background
Ideal for individuals with experience in sales, marketing, small business management, corporate leadership, or consulting.
Many franchisees successfully operate AllOver Media businesses as home-based ventures, requiring minimal staff and overhead.
Lifestyle & Flexibility Seekers
Perfect for those who want a home-based business model with low operational overhead and the flexibility to set their own schedule.
Entrepreneurs seeking work-life balance while owning a scalable business will find this model attractive.
Passion for Growth & Long-Term Success
Desire to build a lasting business in partnership with a brand that has national accounts and innovative OOH solutions.
Willing to actively use the franchise’s training, technology, and national brand reputation to maximize local growth.
Location Preferences
Open to franchisees across the United States, except in restricted states (such as Minnesota).
Ideal candidates are those who want to own exclusive territories with access to high-traffic locations such as gas stations, gyms, c-stores, ski resorts, bars, restaurants, and urban centers.
| Category | Estimated Cost/Details |
|---|---|
| Franchise Fee | $7,500 – $10,000 |
| Total Initial Investment | $13,445 – $58,750 (for first unit) Conversion of existing business: $11,445 – $44,500 |
| Liquid Capital Required | $30,000 – $40,000 |
| Net Worth Required | $70,000+ |
| Working Capital | $5,000 – $30,000 |
| Royalty Fees | ~6% of gross revenue |
| Advertising Fund Fee | ~1% of gross sales (for brand & national campaigns) |
| Renewal Fee | Around $1,000 (after initial term) |
| Agreement Term | 10 years, renewable |
| Infrastructure Costs | Minimal – home-based business (low overhead, no storefront required) |
| Marketing Budget | $2,500 – $10,000 (territory-specific promotions & local campaigns) |
| Expected ROI | Market-dependent; typically faster with strong local ad sales and use of national accounts |
| Break-even Timeline | Estimated 12–24 months depending on territory and sales efforts |
| Potential Revenue Streams | Indoor ads (print & digital), gas pump ads, c-store ads, truckside ads, experiential ads |
