Established
2019
Franchise Units
12
Minimum Investment
$87,000
Franchise Fee
$45,000
Total Investment Range
$164,000
Home Based
No
Description
Alset Auto is one of the fastest-growing automotive franchises in the United States, specializing in electric vehicle (EV) protection, detailing, tinting, ceramic coatings, and paint protection films (PPF). Unlike traditional auto care businesses, Alset Auto is a future-focused brand built around the growing adoption of Tesla and electric vehicles nationwide. With a reputation for premium services, innovation, and sustainability, Alset Auto has quickly positioned itself as a leader in the automotive aftermarket industry.
As consumer demand for electric vehicles continues to skyrocket, so does the need for specialized auto care solutions. Alset Auto has carved out a unique market niche by offering services tailored to EV owners who prioritize performance, longevity, and aesthetics. With a scalable franchise model, proven training systems, and a premium brand reputation, Alset Auto gives franchisees the opportunity to enter a booming sector of the automotive industry with strong long-term growth potential.
Why Invest in This Franchise?
Investing in an Alset Auto franchise means stepping into a recession-resistant and rapidly expanding market. The U.S. electric vehicle industry is expected to grow at double-digit rates over the next decade, creating consistent demand for EV-specific protection and detailing services. Unlike generic auto shops, Alset Auto has established itself as a trusted brand among Tesla owners and EV enthusiasts, giving franchisees a competitive advantage.
Other reasons to invest:
First-mover advantage in the EV auto care market.
-
High customer loyalty due to premium services.
-
Multiple revenue streams including paint protection films, ceramic coatings, window tinting, interior detailing, and EV customization.
-
Strong brand recognition within Tesla and EV communities.
-
Comprehensive franchise support to help owners succeed from day one.
Background
- Established Year: Founded in 2019
- Franchising since 2021.
- Founders: Philip Bunting and Marcus Brown.
- Current Active Units: 12
- Company Owned Units: 2
- Brand Journey: The company started in Portland, Oregon, when the founders realized that traditional detail shops didn't understand the specific needs of Tesla owners. They built a business-minded "outsider" model that prioritized integrity and tech integration.
- Industry Category: Automotive Services / EV Aftermarket / Paint Protection.
- States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Delaware - DE, Florida - FL, Georgia - GA, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wyoming - WY
- Canada Franchises: No
- International Franchises: No
Support Training
Alset Auto provides one of the most comprehensive franchise support systems in the automotive industry. Franchisees receive:
-
Pre-Launch Support: Assistance with site selection, lease negotiation, shop setup, and initial marketing strategies.
-
Initial Training Program: Hands-on technical training covering EV protection films, ceramic coatings, detailing, tinting, and customer service.
-
Operational Support: Proven business systems, workflow management tools, and standard operating procedures.
-
Marketing Support: National brand campaigns, local digital marketing, SEO, social media, and targeted advertising to attract EV owners.
-
Ongoing Support: Continuous training updates, new product launches, operational guidance, and regional franchisee networking.
-
Academic Support: Access to industry insights, EV technology updates, and learning modules to stay ahead in the evolving auto care market.
Ideal Candidate
Alset Auto seeks entrepreneurial investors who are passionate about cars, innovation, and sustainability. The ideal franchisee should be:
-
Business-Oriented: Prior experience in business management, retail, or automotive services is helpful but not mandatory.
-
Customer-Centric: A strong commitment to customer satisfaction and premium service delivery.
-
Financially Qualified: Ability to invest in franchise setup and maintain working capital.
-
Passionate About EVs: Interest in electric vehicles, technology, and the future of automotive care.
-
Location Preference: Best suited for metro and suburban areas with high EV ownership, affluent communities, and car enthusiast populations.
Financial Detail
ALSET Auto franchise fees for 2026:
- Cash Investment: $50,000 – $100,000
- Total Investment: $87,000 – $164,000
- Minimum Net Worth: $100,000
- Franchise Fee: $45,000
- Royalty: 8%
- Ad: 1.50%
- Item 19: Yes
- Average Number of Employees: 2
- Visa Candidates: No
- Passive Ownership: Yes
- Home-Based: No
- B2B: No
- Master Franchise Opportunities: No
- Veteran Discount: Yes