2003
160
$73,000
$49,500
$99,000
No
Amazing Athletes is a premier mobile franchise offering year-round, educational sports and fitness programs designed to introduce children aged 18 months to 6 years to the fundamentals of 10 different sports.Through a structured curriculum, children develop essential motor skills, physical literacy, and an understanding of nutrition in a fun, non-competitive environment.With over 160 franchise units across the United States, Amazing Athletes has established itself as a leader in the youth sports industry, providing a proven business model for entrepreneurs passionate about child development and physical education.
Recession-Resilient Industry: The youth sports sector is valued at $19 billion, demonstrating consistent demand for quality programs.
Low Overhead Costs: As a mobile franchise, Amazing Athletes eliminates the need for expensive real estate, reducing startup and operational expenses.
Proven Success: The franchise boasts a top 25% average gross revenue of $234,524, showcasing the potential for profitability.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including mentorship programs and monthly conference calls, ensuring long-term success.
Founded: Amazing Athletes was established in 2003 by Janee Henderson, with the mission to introduce young children to the fundamentals of sports while fostering physical, cognitive, and social development.
Franchising Start: The brand began franchising in 2006, expanding rapidly across the United States.
Franchise Units: Today, Amazing Athletes operates over 160 franchise units nationwide, covering communities in multiple states.
Headquarters & Ownership: The company is headquartered in Budd Lake, New Jersey, and is privately owned under Amazing Athletes Franchise Systems, LLC.
Brand Journey & History:
Amazing Athletes started as a single-location youth sports program focused on mobile, on-site classes for children aged 18 months to 6 years.
Over the years, it developed a structured curriculum for 10 different sports, emphasizing skill development, motor coordination, teamwork, and nutrition.
The franchise model evolved to support mobile business operations, eliminating the need for costly real estate while allowing franchisees to serve schools, daycare centers, and community programs.
The brand gained recognition as a top low-investment franchise and has won accolades like “Top 50 Recession-Proof Franchises”, reflecting both its resilience and strong market presence.
Market Presence in the USA:
Amazing Athletes is recognized as a leader in the youth sports and education sector, serving thousands of children each year.
The franchise has built a reputable brand by combining educational outcomes with physical fitness, making it a preferred choice for parents, schools, and community programs.
Industry Category:
Amazing Athletes falls under the Youth Sports Education and Child Development Services sectors, which are part of the broader $19 billion youth sports industry in the U.S.
Other Notable Information:
The brand emphasizes a recession-resilient business model due to constant demand for children’s educational programs.
The mobile delivery system allows franchisees to operate with low overhead costs, making it an attractive opportunity for investors.
The franchise supports a mission-driven approach, promoting health, fitness, and confidence in children while providing entrepreneurs with a profitable, scalable business model.
Amazing Athletes offers a comprehensive support and training program designed to help franchisees succeed from day one and grow their business sustainably. The support covers pre-launch, operational, marketing, academic, and ongoing guidance:
Business Setup Assistance: Franchisees receive step-by-step guidance to establish their business legally and operationally, including help with registering the business entity, obtaining insurance, and setting up accounting systems.
Market Research & Territory Selection: The franchise provides insights on the best locations, community demographics, and potential schools or daycare centers to target, ensuring a strong customer base from the start.
Pre-Launch Marketing Plan: Franchisees are guided on creating initial marketing campaigns, including social media strategies, email marketing, and local outreach to attract early clients.
Comprehensive Curriculum Training: Franchisees learn the Amazing Athletes proprietary sports curriculum, teaching methods, and child engagement strategies for ages 18 months to 6 years.
Program Delivery Skills: Training includes class management, skill progression, and safety protocols to ensure a professional, high-quality experience for children.
Business Management: Covers scheduling, staff management, payroll, budgeting, and financial reporting to help franchisees run a smooth operation.
Brand Marketing Tools: Franchisees gain access to professionally designed flyers, posters, email templates, and social media content to promote classes.
Local Marketing Guidance: Detailed instructions on community outreach, school partnerships, and events to increase enrollment and build brand awareness.
Digital Marketing Support: Guidance on website setup, SEO optimization, and online advertising to reach parents in the local area.
Curriculum Updates: Ongoing access to updated lesson plans, sports programs, and educational materials to ensure children receive the latest, research-backed developmental activities.
Instructional Resources: Access to teaching guides, videos, and best practices to enhance program delivery and improve student outcomes.
Mentorship Program: New franchisees are paired with experienced owners for guidance, advice, and knowledge sharing.
Monthly Conference Calls: Opportunities to connect with corporate staff and other franchisees to discuss challenges, strategies, and growth opportunities.
Dedicated Support Team: A responsive team is available for questions related to operations, marketing, curriculum, and business development.
Continued Training Opportunities: Franchisees have access to workshops, webinars, and annual conferences to refine skills and stay updated on industry trends.
Amazing Athletes seeks entrepreneurs who are passionate about child development, fitness, and education. The ideal franchisee profile is designed to ensure success in both operational and community engagement aspects of the business.
Franchisees should have a genuine interest in fostering physical, cognitive, and social growth in young children.
They should enjoy working with kids, teaching fundamental sports skills, and encouraging healthy habits from an early age.
Experience in coaching, teaching, or childcare is a plus but not mandatory, as comprehensive training is provided.
Franchisees must be able to build strong relationships with schools, daycare centers, community organizations, and parents.
Excellent communication, leadership, and networking skills are crucial for developing partnerships and growing enrollment.
Being approachable, trustworthy, and enthusiastic helps in community engagement and retention of students.
Ideal candidates may have experience in business, sales, marketing, or management, which helps in running the operational side of the franchise.
They should have the ability to manage finances, staff, and administrative tasks efficiently.
Entrepreneurial mindset and willingness to learn are key, as franchisees operate their business independently while following the franchise system.
Franchisees must have sufficient capital to invest in the franchise (initial investment ranges from $73,000 to $99,000).
They should be able to handle working capital needs, operational expenses, and marketing budgets to sustain and grow the business.
Ideal franchisees are willing to operate in communities with high demand for youth programs, such as suburban areas, growing cities, or school-rich neighborhoods.
They should have the flexibility to deliver mobile programs in multiple locations, as Amazing Athletes classes often take place at schools, daycare centers, and community centers.
Motivated and self-driven: Able to work independently and take initiative in growing the business.
Community-focused: Passionate about creating a positive impact in children’s lives and local communities.
Adaptable and coachable: Willing to follow the franchise system while implementing local strategies.
Ethical and professional: Maintaining the brand reputation through quality programs and professional conduct.
Veterans are encouraged to apply and may qualify for discounts on the franchise fee.
Multi-unit ownership is an option for franchisees looking to scale their business across multiple territories.
Individuals with prior experience in fitness, education, youth sports, or entrepreneurship often adapt quickly and see faster growth.
| Category | Details / Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Minimum Investment Required | $73,000 |
| Total Investment Required | $73,000 – $99,000 |
| Royalty Fees | Greater of 8% of gross revenue or $700/month (core program) + $50/month per additional program |
| National Advertising Fee | Greater of 1% of gross revenue or $200/month |
| Local Marketing Budget | Recommended 1–3% of gross revenue |
| Working Capital | Funds to cover staff salaries, insurance, supplies, and operational expenses |
| Break-Even Time | 12–18 months (varies by market conditions) |
| Average Gross Revenue | Top 25% franchisees: $234,524/year |
| Revenue Streams | Core program fees, specialty programs, seasonal camps, birthday parties, school/daycare partnerships, merchandise & materials |
| Infrastructure Cost | Mobile-based model – includes equipment kits, training, marketing materials, and minimal overhead |
| Multi-Unit Expansion | Optional for growth and additional revenue streams |
| ROI Potential | High, due to low overhead and multiple revenue streams |
