Established
2003
Franchise Units
160
Minimum Investment
$72,750
Franchise Fee
$49,500
Total Investment Range
$108,500
Home Based
No
Description
Amazing Athletes is a premier mobile franchise offering year-round, educational sports and fitness programs designed to introduce children aged 18 months to 6 years to the fundamentals of 10 different sports.Through a structured curriculum, children develop essential motor skills, physical literacy, and an understanding of nutrition in a fun, non-competitive environment.With over 160 franchise units across the United States, Amazing Athletes has established itself as a leader in the youth sports industry, providing a proven business model for entrepreneurs passionate about child development and physical education.
Why Invest in this Franchise?
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Recession-Resilient Industry: The youth sports sector is valued at $19 billion, demonstrating consistent demand for quality programs.
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Low Overhead Costs: As a mobile franchise, Amazing Athletes eliminates the need for expensive real estate, reducing startup and operational expenses.
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Proven Success: The franchise boasts a top 25% average gross revenue of $234,524, showcasing the potential for profitability.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, including mentorship programs and monthly conference calls, ensuring long-term success.
Background
- Founded: 2002 by Dr. Janee and Glen Henderson.
Franchising Since: 2006.
Current Active Units: Over 155+ units across 30+ states (and growing).
Founders & Ownership: Originally started by the Hendersons, the brand is now a flagship part of Youth Athletes United, a powerhouse youth sports platform led by CEO Adam Geisler.
Brand Journey: What started as a local program in California has evolved into the largest multi-sport enrichment franchise in the U.S. In recent years, the brand has expanded its offerings through mergers and the introduction of specialized programs like Karate Zoo and Little Rookies.
Industry Category: Children’s Fitness & Educational Enrichment.
Support Training
Amazing Athletes provides one of the most comprehensive support structures in the franchise world, ensuring you are never "on the field" alone:
Initial Training: A 5-to-6-day intensive program (often held in Franklin, TN, or via hybrid digital/in-person sessions). This covers the "Business of the Business," including sales, marketing, and the proprietary software used for registrations.
On-the-Job Coaching: Franchisees receive hands-on curriculum training where they observe and practice coaching in real-world scenarios.
Marketing & Creative: You gain access to an in-house design team for customized flyers, social media assets, and local ad campaigns.
Operational Support: Every owner is assigned a Business Success Coach for ongoing mentorship and weekly check-ins.
Tech Suite: A robust back-office portal manages everything from instructor scheduling to parent communications and payroll.
Ideal Candidate
You don’t need to be a professional athlete or have a degree in education to succeed here. Instead, the brand looks for:
The Relationship Builder: Someone who enjoys networking with school directors, principals, and community leaders.
The "Three C's": Compassion for kids, Conviction in the curriculum, and Commitment to the business.
Management Mindset: Those looking to transition from a corporate 9-to-5 into a role where they manage a team of coaches and scale a territory.
Location Preference: Densely populated suburban or urban areas with a high concentration of preschools and young families.
Financial Detail
| Financial Component | Estimated Amount |
| Initial Franchise Fee | $49,500 |
| Minimum Liquid Capital | $50,000 |
| Total Investment Range | $72,750 – $108,500 |
| Royalty Fee | 8% of gross revenue |
| Marketing/Brand Fund | 1% to 2% |
| Infrastructure Cost | Minimal (Home-based/Mobile) |