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America's Swimming Pools Company (ASP) Franchise Opportunity

Minimum Investment

$84,395

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Established

2001

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Franchise Units

361

payments

Minimum Investment

$84,395

payments

Franchise Fee

$40,000

payments

Total Investment Range

$207,368

home

Home Based

Yes

Description

America’s Swimming Pool Company (ASP), part of the Authority Brands family, is the nation’s largest swimming pool cleaning, equipment repair, and renovation franchise. Founded on the principles of delivering superior service at an economical price, ASP sets itself apart with advanced proprietary software—PoolOps—which enhances customer communication, tracks technician performance, and optimizes operations.

ASP offers recurring revenue through weekly residential and commercial pool maintenance, along with repair and renovation services. With CPO-certified technicians serving the regulated commercial market and a year-round business model, franchisees can build a stable, scalable home-based business with strong support and national brand recognition. ASP has been repeatedly recognized on Entrepreneur’s Franchise 500 for its leadership, growth, and innovation in the pool services industry.


Background

Established: 2001
First Unit Franchised: 2005
Franchised Units: 361
Company Owned Units: 0
States Registered In: All except WA, HI, SD, ND

Unavailable in the following states due to licensing restrictions: CA, NV, CT, VA

Canada Franchises: No

International Franchises: No


Support Training

Financial Assistance Provided: Yes Site Selection Assistance: No Lease Negotiation Assistance: No Recruiting Assistance: No Cooperative Advertising: No Training: Franchisor Support & Training:

  • Pre-Pool School: 1 month of work at home,
  • Pool School: 11 days in Macon, GA
  • Post Pool School: 10 weeks of the Guerrilla action plan
  • Ongoing Management Training/Support: Unlimited Technical and Operational Calls, Annual Convention, Field Visits, Online Message Boards, Yearly Best-Practices Regional Roundtable
  • Discussions, Webinars, Vendor Relations, Tech Support for web-based software, Graphic Design, SEO/Website, and Marketing.

OPERATIONS MANUALS

  • ASP offers our standard Operations Manual with over 300 pages of easy-to-access info on operations, sales and marketing, employee hiring and retention, administrative, pricing and vendors.
  • We also have a flat rate service book which includes over 2000 service items custom priced based on the market.



Ideal Candidate

Day in the life changes as they scale, Contact us for complete scenarios through the startup to mature business models of a day in the life.

IDEAL CANDIDATE

  • Good interpersonal and communication skills
  • Strong work ethic and commitment to quality service and integrity
  • Full-time commitment to the success of the ASP location
  • Sales or marketing experience a plus
  • Love working with thier hands/tinkering/home projects


Financial Detail

Total Investment: $84,395 to $207,368.
Minimum Net Worth: $250,000
Franchise Fee: $40,000
Royalty: 7-5% (royalty reduction program)
Ad: 1%
Item 19: Yes- Industry Leading
Average Number of Employees: 7
Visa Candidates: Yes- Fluent English Speaking only with 250k liquid (min)
Passive Ownership: No
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes- 30%



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