2002
390
$250,000
$40,000
$207,368
No
ASP – America's Swimming Pool Company is the nation's leading swimming pool service franchise, offering comprehensive solutions in pool maintenance, repair, and renovation.With over 390 locations across 26 states, ASP has established itself as a trusted brand in the $24.6 billion pool service industry.The company provides a scalable, home-based business model that allows franchisees to tap into a growing market with minimal overhead costs.ASP's commitment to quality service, innovative technology, and robust training programs makes it an attractive opportunity for aspiring entrepreneurs.
Recession-Resistant Industry: The pool service industry remains steady even during economic downturns, offering a reliable source of income.
Low Overhead Costs: With a home-based operation model, franchisees can minimize expenses related to leasing commercial space.
Proven Business Model: ASP's established systems and processes ensure a high rate of success for franchisees.
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support to ensure business success.
Technological Edge: ASP utilizes proprietary software to streamline operations and enhance customer experience.
ASP offers a comprehensive support system designed to ensure franchisees are fully prepared to launch and successfully run their pool service business. The support covers pre-launch preparation, operational guidance, marketing, technology, and ongoing education.
Before opening, ASP guides franchisees through all the initial steps to ensure a smooth start:
Site Selection & Territory Analysis – Assistance in selecting the best geographic area to maximize customer potential.
Business Setup – Guidance on registering the business, acquiring permits, and setting up operations.
Initial Marketing Strategy – Help with pre-launch marketing campaigns to attract customers before opening.
ASP provides an 11-day intensive training program covering both technical and business aspects:
Pool Service Skills – Hands-on training in pool maintenance, repair, cleaning, and water chemistry.
Business Operations – Lessons on scheduling, workflow management, inventory tracking, and customer management.
Customer Service & Sales – Techniques to handle clients, upsell services, and build long-term relationships.
Technology Training – Instruction on using ASP’s proprietary software, PoolOps, for scheduling, invoicing, and reporting.
Once the franchise is running, ASP continues to provide:
Day-to-Day Guidance – Tips on efficient service delivery, managing teams, and troubleshooting common operational issues.
Process Optimization – Best practices to streamline operations, reduce costs, and increase productivity.
Quality Control – Ensuring services meet ASP’s high standards to maintain brand reputation.
ASP provides national and local marketing assistance to help franchisees attract and retain customers:
Advertising Materials – Pre-designed brochures, flyers, and social media content.
Digital Marketing – Support for search engine optimization (SEO), Google Ads, social media campaigns, and local promotions.
Brand Recognition – Leverage of ASP’s established brand to gain credibility in the market.
PoolOps Software – Proprietary software for scheduling, tracking service requests, invoicing, and customer communication.
Mobile App Support – Enables technicians to update job status and communicate efficiently while on-site.
Continuous Training – Access to new training modules as the industry evolves.
Webinars & Conferences – Learning sessions for best practices, new technologies, and business growth strategies.
Dedicated Support Team – Franchisees can contact the corporate team for operational, technical, and marketing support.
ASP seeks franchisees who are entrepreneurial, motivated, and capable of managing both technical and business operations. The ideal candidate combines passion for service with strong business skills to successfully grow their pool service territory.
Ownership Mindset – Franchisees should be driven to own and operate their own business, taking full responsibility for growth and success.
Self-Motivation – Ability to work independently and make proactive decisions to solve problems and improve operations.
Growth-Oriented – A desire to expand the business over time, potentially managing multiple service teams or territories.
Team Leadership – Capable of hiring, training, and managing a small team of technicians.
Operational Oversight – Comfortable with scheduling, logistics, inventory management, and quality control.
Customer Relationship Management – Skilled at building long-term relationships and ensuring client satisfaction, which drives recurring revenue.
Investment Readiness – Ability to meet the initial investment requirements of $84,395–$207,368.
Net Worth Requirements – Minimum net worth of $250,000 and sufficient liquid capital to support start-up and early operations.
Risk Management – Ability to handle business risks responsibly while making strategic decisions.
Customer-Focused – Committed to providing high-quality pool maintenance and repair services.
Problem-Solver – Enjoys diagnosing technical issues and providing solutions efficiently.
Community Engagement – Interest in building a strong presence in the local community, gaining trust and long-term customers.
Residential & Commercial Areas – Preference for suburban or urban regions with a high concentration of pools.
Market Expansion Potential – Motivated to explore new neighborhoods or nearby cities for future growth opportunities.
Integrity & Professionalism – Upholds ASP’s brand reputation with honesty and reliability.
Adaptability – Willingness to learn new skills, embrace technology (like PoolOps software), and adapt to evolving industry trends.
Long-Term Commitment – Dedicated to building a sustainable business rather than seeking short-term gains.
| Financial Element | Amount / Range | Notes |
|---|---|---|
| Total Investment Required | $84,395 – $207,368 | Includes franchise fee, infrastructure, equipment, and working capital |
| Minimum Net Worth | $250,000 | Required to qualify as a franchisee |
| Franchise Fee | $40,000 – $90,000 | Depends on territory size and pool count |
| Royalty Fee | 5% – 7% of gross revenue | Ongoing monthly fee for brand use and support |
| Marketing Fund Contribution | 1% of gross revenue | Supports national and local marketing campaigns |
| Technology Fee | $250 per month | For PoolOps software and tech support |
| Website Fee | $350 per month | Maintains online presence and customer portal |
| Infrastructure Costs | ||
| - Vehicle Wrap | $2,800 – $4,200 | Custom branding for service vehicles |
| - Business Outfitting | $3,621 | Office setup, signage, and uniforms |
| - Operations Outfitting | $3,600 – $11,350 | Tools, equipment, and software licenses |
| - Truck Outfitting | $6,365 | Vehicle preparation for service calls |
| - Office Equipment & Supplies | $90 – $2,557 | Computers, phones, office furniture |
| Initial Advertising Fee | $5,820 – $58,200 | Local and launch marketing campaigns |
| Insurance | $4,387 – $6,393 | General liability and business coverage |
| Professional Fees | $1,070 – $2,140 | Legal, accounting, and consulting fees |
| Expected ROI | Varies by location and franchisee performance | Returns depend on territory size, market penetration, and operational efficiency |
| Break-Even Time | Typically 12 – 24 months | Based on average customer acquisition and service volume |
| Potential Revenue Streams | 1. Regular Pool Maintenance Contracts 2. One-Time Cleaning & Repairs 3. Renovation & Installation Projects 4. Retail Pool Supplies & Equipment | Multiple income streams increase revenue stability |
