Established
2002
Franchise Units
390
Minimum Investment
$84,000
Franchise Fee
$32,000
Total Investment Range
$200,000
Home Based
No
Description
ASP – America's Swimming Pool Company is the nation's leading swimming pool service franchise, offering comprehensive solutions in pool maintenance, repair, and renovation.With over 390 locations across 26 states, ASP has established itself as a trusted brand in the $24.6 billion pool service industry.The company provides a scalable, home-based business model that allows franchisees to tap into a growing market with minimal overhead costs.ASP's commitment to quality service, innovative technology, and robust training programs makes it an attractive opportunity for aspiring entrepreneurs.
Why Invest in this Franchise?
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Recession-Resistant Industry: The pool service industry remains steady even during economic downturns, offering a reliable source of income.
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Low Overhead Costs: With a home-based operation model, franchisees can minimize expenses related to leasing commercial space.
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Proven Business Model: ASP's established systems and processes ensure a high rate of success for franchisees.
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Comprehensive Training and Support: Franchisees receive extensive training and ongoing support to ensure business success.
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Technological Edge: ASP utilizes proprietary software to streamline operations and enhance customer experience.
Background
- Established Year: 2002
- Franchise Units: Over 390 locations across 26 states
- Founders: Stewart C. Vernon
- Company History: Founded in Macon, Georgia, ASP began as a single pool service operation. Recognizing the potential for growth, the company began franchising in 2005. In 2018, ASP was acquired by Authority Brands LLC, further fueling its expansion and technological advancements.
- Ownership: Privately held under Authority Brands LLC
- Market Presence: ASP operates in 26 states, serving over 400 cities nationwide
- Industry Category: Swimming Pool Service and Maintenance
The ASP journey began in Macon, Georgia, when Stewart Vernon saw a gap in the market for a professionalized pool service. What started as a one-man operation with a single truck quickly evolved into a franchise powerhouse. In 2005, ASP began franchising, and it didn't take long for the brand to sweep across the Sunbelt and beyond. Today, ASP is a flagship brand under Authority Brands, a premier home service franchisor. This ownership provides franchisees with a sophisticated corporate backbone and a network of sister brands for cross-promotion and shared expertise.
Support Training
You don’t need to know the difference between a salt cell and a sand filter to start. ASP provides a comprehensive roadmap to mastery:
Pre-Launch & Academic Training
New owners attend an intensive two-week "Pool School" at the ASP headquarters. This includes hands-on technical training in a state-of-the-art laboratory and classroom sessions focused on business management, accounting, and the PoolOps software.
Marketing & Brand Support
Before you even open your doors, ASP’s marketing team helps you execute a "Grand Opening" strategy. This includes SEO-optimized local web pages, lead generation through digital advertising, and branded vehicle wraps that turn your fleet into moving billboards.
Ongoing Operational Support
Every franchisee is assigned a Business Development Manager (BDM). These industry veterans provide regular consultations to analyze your P&L statements, optimize your routes, and help you scale from one truck to a full fleet.
Ideal Candidate
ASP is looking for "Empire Builders," not just pool cleaners. The ideal candidate typically fits the following profile:
Business Mindset: You should be comfortable managing people and looking at high-level data. You are a leader who wants to manage a team of technicians rather than doing all the manual labor yourself.
Community-Oriented: A person who enjoys networking and building relationships with local homeowners and property managers.
Financial Capability: Candidates should have a strong credit profile and the liquid capital necessary to fund the initial growth phase.
Location Preference: While ASP works in various climates, territories with high residential pool density and year-round warm weather offer the fastest scaling potential.
Financial Detail
| Category | Details |
| Total Investment Required | $84,000 – $200,000+ (Varies by territory) |
| Minimum Investment (Liquid) | $50,000 - $75,000 |
| Franchise Fee | $32,000 - $52,000 |
| Infrastructure Cost | Includes branded truck, equipment, and office setup |
| Marketing Budget | Approx. 1% of gross sales for national fund |
| Royalty Fees | 4% to 8% (often on a sliding scale based on volume) |
| Working Capital | Recommended $30,000 - $50,000 for initial months |
| Potential Revenue Streams | Weekly cleaning, chemical testing, equipment repairs, and resurfacing |