1969
950
$35,000
$150,000
$250,000
No
ATA International, formerly known as the American Taekwondo Association, stands as a beacon of excellence in martial arts education across the United States. With a legacy spanning over five decades, ATA has transformed from a modest initiative into the largest organization dedicated to educating martial arts for the entire family. Through its Songahm Taekwondo system, ATA offers a structured curriculum that promotes physical fitness, mental discipline, and personal development.
Operating over 950 licensed centers worldwide, ATA's presence in the U.S. is robust, with numerous independently owned certified centers across the nation. This extensive network underscores ATA's commitment to making martial arts accessible to communities everywhere. As the demand for structured physical activities and personal development programs grows, ATA International presents a compelling franchise opportunity for entrepreneurs passionate about making a positive impact.
Investing in an ATA International franchise offers several advantages:
Proven Business Model: ATA's established curriculum and operational systems provide a solid foundation for franchisees.
Comprehensive Support: From training to marketing, franchisees receive extensive support to ensure success.
Growing Market Demand: Increasing interest in martial arts and fitness programs drives the demand for ATA's services.
Community Impact: Franchisees have the opportunity to positively influence their communities by promoting discipline, respect, and physical fitness.
Established Year: ATA was founded in 1969 by Eternal Grand Master Haeng Ung Lee and Richard Reed.
Franchise Units: Over 950 licensed centers globally, with a significant presence in the U.S.
Founders: Haeng Ung Lee and Richard Reed.
Brand Journey: From its inception in 1969, ATA has grown into a global leader in martial arts education.
Company History: ATA began as a small martial arts school and expanded through franchising to reach a worldwide audience.
Ownership: ATA operates on a franchise model, with each center independently owned and operated.
Market Presence in the USA: ATA has a strong presence across the United States, with numerous certified centers in various states.
Industry Category: Martial Arts Education and Fitness.
ATA International understands that many franchise owners may not have prior martial arts or business management experience. To ensure success, they provide end-to-end support and training covering operations, marketing, curriculum delivery, and business growth.
Site Selection & Setup: Guidance on choosing the right location with high visibility and accessibility.
Lease Negotiation: Assistance in securing favorable lease terms for your school.
Facility Design & Setup: Layout planning for training mats, equipment, seating, and branding to create a professional martial arts studio.
Licensing & Certification: Help with obtaining local business permits and ATA certification.
Franchisee Orientation: Comprehensive introduction to ATA’s philosophy, curriculum, and operations.
Instructor Training: Hands-on training in Songahm Taekwondo teaching methods, class management, and student engagement.
Business Management Training: Modules covering financial planning, scheduling, staff hiring, customer service, and retention strategies.
Technology & Systems Training: Guidance on ATA’s proprietary management systems for scheduling, student progress tracking, and billing.
Launch Marketing Campaign: Assistance with local marketing, social media, grand opening events, and press releases.
Brand Guidelines: Access to ATA’s established brand identity, logos, and promotional materials.
National Marketing Programs: Inclusion in ATA’s national promotions and seasonal campaigns to attract new students.
Digital Support: Website listings, online advertising templates, and social media guidance.
Regular Field Support: ATA representatives visit franchise locations to provide guidance, training updates, and performance evaluations.
Continuing Education: Access to annual seminars, workshops, and black belt conferences for business and martial arts training.
Curriculum Updates: Continuous improvement and expansion of the Songahm Taekwondo system, ensuring schools remain current and competitive.
Business Coaching: One-on-one support to refine operations, improve profitability, and boost student enrollment.
ATA Family Network: Access to a global network of ATA school owners for mentorship and best practices.
Events & Competitions: Opportunities to host or participate in ATA tournaments, boosting community engagement and brand reputation.
Recognition Programs: Awards and certifications that highlight school performance and motivate both instructors and students.
ATA International is not just looking for investors, but for passionate entrepreneurs and community leaders who can carry forward the brand’s legacy of discipline, respect, and personal growth through martial arts. While martial arts experience can be an asset, it is not mandatory—ATA provides comprehensive training for those who may not come from a martial arts background.
A strong desire to own and operate a business that makes a positive community impact.
Willingness to follow a proven business model while adding personal leadership and energy.
An interest in martial arts, fitness, or youth development, even if not previously trained in Taekwondo.
Belief in the transformative power of discipline, respect, and self-confidence for children and adults.
Prior business ownership or management experience is helpful, though not required.
Ability to lead a team of instructors, manage daily operations, and inspire students.
Strong communication and interpersonal skills to build long-term relationships with parents, students, and the local community.
Adequate financial resources to cover the initial investment, franchise fee, working capital, and marketing costs.
A long-term growth mindset, aiming to scale the business by increasing enrollments and possibly expanding into multiple locations.
Someone who enjoys working with children, families, and community organizations.
Interest in hosting local events, school programs, and tournaments to strengthen community ties.
Willing to commit time, effort, and passion to grow the school.
Ability to balance martial arts instruction and business management, ensuring both aspects thrive.
Franchisees are encouraged to open in suburban and urban areas with high family populations, schools, and fitness-conscious communities.
Ideal locations include neighborhoods with young families, as children’s martial arts programs are one of ATA’s strongest revenue streams.
| Financial Category | Estimated Cost (USD) | Details |
|---|---|---|
| Franchise Fee | $35,000 | One-time fee to join ATA International’s franchise network. |
| Total Investment Required | $150,000 – $250,000 | Includes facility lease, renovations, equipment, signage, marketing, and working capital. |
| Minimum Investment | $150,000 | Approximate minimum required to establish a standard-sized ATA martial arts school. |
| Infrastructure/Build-Out Cost | $50,000 – $100,000 | Covers facility design, flooring (mats), mirrors, training gear, reception, seating area, and branding. |
| Marketing Budget (Initial) | $10,000 – $20,000 | Launch promotions, grand opening campaigns, local advertising, and digital marketing. |
| Working Capital | $20,000 – $40,000 | Funds for payroll, utilities, rent, and other operational expenses until break-even. |
| Royalty Fees | 6% – 8% of Gross Revenue | Ongoing royalties paid to ATA International for brand use and support. |
| Expected ROI | 20% – 30% (Industry Average) | Depends on enrollment growth, retention, and location demographics. |
| Break-Even Timeline | 12 – 36 Months | Most schools recover their investment within 1 to 3 years. |
| Potential Revenue Streams | Variable | Monthly student memberships, testing fees, tournaments, merchandise & uniforms sales, after-school programs, camps, and private lessons. |
