2013
150
₹ 60,00,000
₹ 5,00,000
₹ 60,00,000
No
Ather Energy, one of India’s leading electric vehicle (EV) manufacturers, offers franchise opportunities through its Experience Centres (ECs) across India. These ECs provide customers with a hands-on experience of Ather’s high-performance electric scooters like Ather 450X and Ather Rizta, test rides, after-sales support, and EV servicing. With the booming EV segment in India, an Ather franchise offers a future-ready business opportunity backed by cutting-edge technology and a strong brand identity.
Why Invest in the Ather Energy Franchise?
Investing in an Ather franchise means being part of a future-focused, eco-conscious brand that is redefining the mobility space in India. Here’s why it’s a smart investment:
🌱 Rising EV Demand: India’s EV market is projected to grow at 49% CAGR till 2030
🔋 Brand Leadership: Among top 3 EV two-wheeler brands in India
🧠 Smart Tech Integration: AI-powered dashboards, OTA updates, GPS, mobile app
🚀 High Customer Retention: Premium product with exceptional customer loyalty
💰 Attractive ROI: Profitable unit economics with fast-growing demand
🔧 In-House R&D: Complete control over design, engineering, and innovation
🏙️ Market Expansion: Strong demand in tier-1, tier-2, and now tier-3 cities
Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy is a pioneering Indian electric vehicle (EV) brand that designs, develops, and manufactures premium electric scooters. Headquartered in Bengaluru, the brand was built with a mission to accelerate the transition to sustainable transportation in India.
Ather launched its first electric scooter, the Ather 450, in 2018, which revolutionized the two-wheeler segment with smart, connected features and powerful performance. The brand’s popular models – Ather 450X and 450S – are known for cutting-edge design, intuitive dashboard, fast charging, and eco-friendliness. Supported by industry giant Hero MotoCorp, Ather has become one of the top EV players in India.
With over 150+ Ather Experience Centers across metro and tier-2 cities, and a growing network of Ather Grid charging stations, Ather is leading the EV revolution in India’s two-wheeler market.
Industry Category: Electric Vehicles (Two-Wheelers), Automobile, Green Mobility
Ownership: Privately held, backed by Hero MotoCorp, Tiger Global, etc.
Market Presence: Pan-India, expanding rapidly in urban and semi-urban areas
Ather provides comprehensive support to its franchise partners, including:
Location finalization & layout support
Training for sales, service & technical staff
Marketing & branding assistance
Inventory & supply chain support
Real-time tech integration & CRM tools
Regular performance reviews & business consultation
Ather looks for partners who are:
Passionate about sustainable technology & mobility
Have prior experience in automotive, dealership, or retail sectors
Can invest in high-value infrastructure and provide premium customer service
Have access to a prime location (commercial space of ~1500–2000 sq. ft.)
| Franchise Element | Details |
|---|---|
| Franchise Model | Dealership / Experience Centre |
| Franchise Fee | ₹5 – ₹7 Lakhs (approx.) |
| Setup Cost | ₹50 – ₹70 Lakhs |
| Working Capital | ₹5 – ₹10 Lakhs |
| Total Investment Range | ₹60 Lakhs – ₹90 Lakhs |
| Minimum Investment | ₹60 Lakhs |
| Franchise Units | 150+ Across India (as of 2025) |
| Established Year | 2013 |
