2013
150
₹ 60,00,000
₹ 5,00,000
₹ 60,00,000
No
Ather Energy, one of India’s leading electric vehicle (EV) manufacturers, offers franchise opportunities through its Experience Centres (ECs) across India. These ECs provide customers with a hands-on experience of Ather’s high-performance electric scooters like Ather 450X and Ather Rizta, test rides, after-sales support, and EV servicing. With the booming EV segment in India, an Ather franchise offers a future-ready business opportunity backed by cutting-edge technology and a strong brand identity.
Founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, Ather Energy has grown to become a major disruptor in India’s electric mobility market. Backed by Hero MotoCorp and other leading investors, Ather is renowned for its innovation, intelligent dashboard tech, fast charging (Ather Grid), and commitment to sustainability.
With over 150+ Experience Centres across 100+ cities, Ather aims to scale faster via its dealership franchise model, enabling aspiring entrepreneurs to be part of India’s EV revolution.
Ather provides comprehensive support to its franchise partners, including:
Location finalization & layout support
Training for sales, service & technical staff
Marketing & branding assistance
Inventory & supply chain support
Real-time tech integration & CRM tools
Regular performance reviews & business consultation
Ather looks for partners who are:
Passionate about sustainable technology & mobility
Have prior experience in automotive, dealership, or retail sectors
Can invest in high-value infrastructure and provide premium customer service
Have access to a prime location (commercial space of ~1500–2000 sq. ft.)
| Franchise Element | Details |
|---|---|
| Franchise Model | Dealership / Experience Centre |
| Franchise Fee | ₹5 – ₹7 Lakhs (approx.) |
| Setup Cost | ₹50 – ₹70 Lakhs |
| Working Capital | ₹5 – ₹10 Lakhs |
| Total Investment Range | ₹60 Lakhs – ₹90 Lakhs |
| Minimum Investment | ₹60 Lakhs |
| Franchise Units | 150+ Across India (as of 2025) |
| Established Year | 2013 |
