Established
1959
Franchise Units
40
Minimum Investment
$864,000
Franchise Fee
$49,000
Total Investment Range
$1,198,000
Home Based
No
Description
Aurelio's Is Pizza stands as a cornerstone of American pizzerias, offering a rich blend of tradition, quality, and community. Founded in 1959 by Joe Aurelio in Homewood, Illinois, the brand has grown from a modest four-table eatery to a beloved institution known for its signature thin-crust pizza. In 1974, Aurelio's became the first Chicago pizzeria to franchise its concept, marking a significant milestone in its expansion .
With over 40 locations across six states, Aurelio's has become synonymous with family-friendly dining and exceptional pizza. The brand's commitment to using fresh ingredients, homemade sausage, and a secret pizza sauce has garnered a loyal customer base and national recognition. Notably, Aurelio's was even featured in a heartwarming moment when Pope Leo XIV, a Chicago native, received his favorite pepperoni pizza from the franchise during a visit to the Vatican .
Why Invest in This Franchise?
Investing in an Aurelio's Is Pizza franchise offers:
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Proven Business Model: Benefit from a time-tested concept with decades of success.
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Brand Recognition: Leverage a well-established brand with a loyal customer base.
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Comprehensive Support: Receive extensive training and ongoing assistance to ensure your success.
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Community Impact: Join a brand that values community engagement and customer satisfaction.
Background
- Founded: 1959 in Homewood, Illinois.
Founder: Joseph A. Aurelio, Jr.
Active Units: 40 locations across the USA (and growing).
Industry Category: Pizza / Casual Dining / Quick-Service Restaurant (QSR).
History: What started with just four tables has grown into a multi-state operation. Joe Aurelio Jr.’s son, Joe Aurelio III, now leads the company, ensuring the family-first values remain intact. The brand pioneered the "pizza party" concept in the suburbs, eventually expanding into Indiana, Florida, Nevada, and beyond. Their growth has always been intentional—focusing on quality partners rather than rapid, reckless expansion.
Support Training
Aurelio’s takes a "family-style" approach to support. They don't just hand you a manual and walk away; they stay in the kitchen with you until the sauce is right.
Pre-Launch Support: This includes expert assistance in site selection, lease negotiation, and a comprehensive build-out guide to ensure your location fits the iconic Aurelio’s aesthetic.
Operational Training: New franchisees undergo an intensive training program (usually at the corporate headquarters) covering everything from dough preparation and secret sauce recipes to inventory management and staff hiring.
Marketing & Branding: You’ll benefit from a national brand presence while receiving localized marketing toolkits. This includes social media strategies, grand opening PR, and access to the "Aurelio’s Rewards" loyalty program.
Academic & Ongoing Support: Regular field visits from corporate consultants help you optimize food costs and labor. You’ll also receive updated training modules for new menu items and technology upgrades (like POS and online ordering systems).
Ideal Candidate
The ideal Aurelio's Is Pizza franchisee:
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Entrepreneurial Spirit: Possesses a strong desire to own and operate a business.
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Customer-Centric: Values exceptional customer service and community engagement.
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Business Acumen: Has experience or interest in restaurant operations and management.
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Financial Capability: Can meet the financial requirements for investment and operations.
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Location Preference: Interested in establishing a presence in family-oriented communities.
Financial Detail
Initial Investment:
$864,000 – $1,198,000
Initial Franchise Fee:
$49,000
Royalty Fee:
6%