1985
1
$100,000
$35,000
$500,000
No
Bailey Seafood is a trusted name in the seafood restaurant industry, known for serving fresh, flavorful, and affordable seafood dishes that keep customers coming back for more. With decades of experience and a loyal customer base, Bailey Seafood has built a reputation for quality, consistency, and community-driven service. Now expanding across the United States through franchising, Bailey Seafood offers aspiring entrepreneurs a proven business model in one of the fastest-growing food categories. Positioned at the intersection of affordability and authentic seafood flavors, Bailey Seafood provides franchisees with a unique opportunity to join a thriving industry while building a rewarding and profitable business.
Why Invest in This Franchise?
Investing in a Bailey Seafood franchise means partnering with a brand that combines tradition, customer loyalty, and operational efficiency. The U.S. seafood restaurant industry is valued at over $25 billion and continues to grow, driven by consumer demand for healthier dining options. Bailey Seafood stands out by offering fresh, high-quality seafood at reasonable prices, making it accessible to a broad customer base. With multiple revenue streams, ongoing brand support, and proven operational systems, Bailey Seafood offers franchisees a pathway to long-term profitability. The franchise is designed for scalability, allowing investors to open single or multi-unit locations depending on their business goals.
Established Year: 1985
Founder: Willie Bailey
Franchise Units (Current): Growing across the USA with strong presence in New York State
Industry Category: Quick-service seafood restaurants
Company History & Brand Journey: Bailey Seafood began as a small, family-owned business in Buffalo, New York, with a mission to provide high-quality, affordable seafood. Over the decades, the brand has become a local favorite, known for its fish fry, shrimp, crab legs, and signature sauces. With its strong community roots and consistent demand, Bailey Seafood has transitioned into franchising to expand its footprint nationwide.
Ownership & Market Presence: Still proudly family-driven, Bailey Seafood is carving a niche in the casual and quick-service restaurant segment, appealing to seafood lovers across diverse demographics.
Bailey Seafood offers extensive support and training to ensure franchisee success:
Pre-Launch Support: Site selection assistance, restaurant design guidance, vendor partnerships, and setup support.
Comprehensive Training: In-depth training covering food preparation, customer service, POS systems, inventory management, and health & safety compliance.
Marketing Support: Local and national marketing campaigns, social media strategies, brand guidelines, and promotional support to drive visibility and foot traffic.
Operational Support: Access to standardized operating procedures, supply chain management, vendor relationships, and quality control systems.
Ongoing Support: Regular business reviews, refresher training programs, and dedicated franchise consultants to guide performance and growth.
Technology & Innovation: Franchisees benefit from modern digital tools, online ordering systems, delivery integrations, and customer loyalty programs.
Bailey Seafood seeks motivated entrepreneurs who share a passion for serving high-quality food and providing excellent customer experiences. The ideal franchisee should:
Have prior business or restaurant management experience (preferred but not mandatory).
Be passionate about the food and hospitality industry.
Possess strong leadership, organizational, and customer service skills.
Have the financial capability to invest in and operate a franchise location.
Be community-oriented and willing to engage with local customers.
Preferably be located in high-traffic urban or suburban markets with a demand for seafood dining.
Minimum Investment: $100,000
Franchise Fee: $35,000
Infrastructure & Build-Out Costs: $150,000 – $300,000
Marketing Budget: $15,000 (initial local marketing & grand opening campaigns)
Working Capital: $25,000 – $50,000
Royalty Fees: 5% of gross sales
Expected ROI: High potential, with returns possible within 2–3 years
Break-Even Time: Typically 12–18 months
Revenue Streams:
Dine-in and takeout sales
Online ordering & delivery platforms
Catering services
Seasonal & promotional menu items
