1975
13
$100,000
$10,000
$200,000
No
Baldino’s Giant Jersey Subs is a beloved regional sandwich franchise that has been delighting customers since 1975. Known for its oversized subs, fresh ingredients, and in-store bakery, the brand has cultivated a loyal following across Georgia and the Carolinas. With a commitment to quality and community, Baldino’s offers a compelling franchise opportunity for entrepreneurs seeking to enter the fast-casual dining sector.
Proven Business Model: Established in 1975 and franchising since 1984, Baldino’s has a long history of success in the sub sandwich industry.
Strong Brand Identity: The brand's focus on oversized, made-to-order subs and fresh ingredients has garnered a dedicated customer base.
Community Engagement: Baldino’s emphasizes local involvement, creating a sense of community around each location.
Scalable Operations: The franchise model is designed for scalability, allowing for potential multi-unit ownership.
Established Year:
Baldino’s Giant Jersey Subs was founded in 1975 by Bill Baldino in Augusta, Georgia. The brand began as a single sandwich shop with a focus on oversized, fresh-made subs that quickly gained a loyal local following.
Franchise Units:
The company started franchising in 1984, and as of the latest available data, it operates around 13 franchise units across Georgia, North Carolina, and South Carolina. These numbers reflect its regional focus and careful growth strategy to maintain quality and brand standards.
Founders & Ownership:
Bill Baldino, the original founder, built the company around quality, freshness, and customer loyalty. In 2017, ownership transitioned, but the franchise continues to operate under the same brand values, supporting franchisees with proven operational systems.
Brand Journey & Company History:
1975: First store opened in Augusta, Georgia.
1984: Began offering franchise opportunities to expand regionally.
Over the decades, Baldino’s built a reputation for freshly baked bread, oversized sandwiches, and friendly service.
The brand has remained family-oriented and community-focused, often engaging in local events and promotions to build strong customer loyalty.
Market Presence in the USA:
Baldino’s has a strong presence in the Southeastern United States, particularly Georgia and the Carolinas. Its reputation as a premium sub sandwich brand allows it to compete successfully with larger national chains while maintaining a local, community-driven identity.
Industry Category:
Baldino’s operates within the Quick-Service Restaurant (QSR) industry, specifically sandwich/subs and baked goods. The franchise is ideal for investors looking for a fast-casual dining model with proven appeal and strong repeat customer potential.
Pre-Launch Training: Franchisees undergo a comprehensive 4-week training program at the headquarters, covering all aspects of operations.
Operational Support: Ongoing support includes field training, inventory control, and assistance during the initial store opening.
Marketing Support: Franchisees receive access to marketing materials, including ad templates and social media support, to drive local awareness.
Central Purchasing: Included in fees, ensuring consistent quality and supply chain efficiency.
Field Operation Evaluation: Regular evaluations to ensure adherence to brand standards and operational excellence.
Franchisee Newsletter: Keeps franchisees informed about company updates, promotions, and best practices.
Regional or National Meetings: Opportunities for franchisees to network and share insights.
800 Telephone Hotline: Provides immediate assistance for operational queries.
Baldino’s Giant Jersey Subs seeks franchisees who are not just investors but passionate business partners committed to delivering quality food and excellent customer service. The ideal candidate embodies the following characteristics:
1. Business Background:
Ideally, candidates should have experience in management, retail, or food service industries.
While prior experience in the restaurant industry is helpful, it is not mandatory, as comprehensive training is provided.
A proven track record of leadership and operational management increases the likelihood of success in running a franchise unit.
2. Passion and Commitment:
Franchisees should be enthusiastic about the food service industry and motivated to uphold Baldino’s high standards of product quality and customer experience.
They must be willing to actively participate in day-to-day operations, especially during the launch phase, to ensure operational excellence.
3. Investment Capability:
Franchisees should have adequate financial resources to cover initial franchise fees, total investment costs (typically $100,000–$200,000), and working capital.
The ability to manage ongoing operational expenses, marketing, and staffing requirements is essential for sustaining the business.
4. Location Preference:
Baldino’s focuses on the Southeastern United States, particularly Georgia, North Carolina, and South Carolina.
Franchisees who are familiar with the local market and community can leverage this knowledge to drive growth and customer loyalty.
5. Entrepreneurial Mindset:
Successful franchisees are self-motivated, organized, and business-minded, capable of making strategic decisions that align with the brand’s goals.
They should be committed to following Baldino’s proven systems while adapting to local market demands.
6. Personal Attributes:
Strong people skills to manage staff, build customer relationships, and foster a positive community presence.
Resilience and adaptability to handle the challenges of a fast-paced restaurant environment.
Alignment with Baldino’s brand values, emphasizing quality, community, and customer satisfaction.
| Category | Details |
|---|---|
| Total Investment Required | $100,000 – $200,000 |
| Minimum Investment Required | $100,000 |
| Franchise Fee | $10,000 |
| Royalty Fee | 4.5% of gross sales |
| Advertising/Marketing Fee | 0.5% of gross sales |
| Franchise Units Available | Approximately 13 units (Southeastern USA – GA, NC, SC) |
| Infrastructure / Setup Cost | Included in total investment; covers equipment, leasehold improvements, signage, and initial inventory |
| Working Capital | Part of total investment; ensures smooth operations during first months |
| Expected ROI | Varies by location; typically achievable within 18–24 months |
| Break-Even Time | 18–24 months depending on location, traffic, and operational efficiency |
| Revenue Streams | In-store sales, catering services, delivery, multi-unit ownership potential |
| Term of Agreement | 15 years, renewable for an additional 10 years |
| Additional Fees | None beyond royalties and advertising fees |
| Support Included in Fees | Pre-launch training, operational support, marketing support, field evaluations |
