2016
5
$100,000
$35,000
$500,000
No
Bao'd Up is revolutionizing the fast-casual dining scene in the United States by introducing the rich flavors of Fujian, China, through its signature soft, steamed bao buns. Founded in 2016 by Chef Ting and entrepreneur Alex Wu, Bao'd Up has quickly become a beloved brand, offering a diverse menu that includes bao buns, tacos, and other Asian-inspired dishes. With a commitment to quality and authenticity, Bao'd Up provides an exceptional dining experience that appeals to a wide range of customers.
The brand's rapid growth and popularity have led to the expansion of its footprint across Texas, with locations in Austin, Sunset Valley, Riverside, and the Q2 Stadium. A new location in Dallas is also in the works, signaling Bao'd Up's ambition to become a household name in the U.S.
As part of its growth strategy, Bao'd Up is now offering franchise opportunities, allowing passionate entrepreneurs to join the Bao'd Up family and bring this unique dining experience to new communities. With a proven business model, strong brand identity, and comprehensive support system, investing in a Bao'd Up franchise presents a promising opportunity in the thriving fast-casual restaurant industry.
Proven Business Model: Bao'd Up has demonstrated consistent growth and profitability across its existing locations, providing a solid foundation for new franchisees.
Strong Brand Identity: The brand's commitment to quality, authenticity, and customer satisfaction has cultivated a loyal customer base, enhancing brand recognition and customer retention.
Comprehensive Support System: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and management, ensuring they are well-equipped to succeed.
Growing Market Demand: The increasing popularity of Asian cuisine and fast-casual dining options presents a lucrative market for Bao'd Up's offerings.
Scalable Expansion Potential: With a flexible store format and adaptable menu, Bao'd Up is well-positioned for expansion into various markets across the United States.
Established Year: 2016
Founders: Chef Ting and Alex Wu
Brand Journey: Inspired by the rich flavors of Fujian, China, Bao'd Up was founded with the mission to share the comfort and nostalgia of soft, steamed bao buns with a broader audience. The founders, Chef Ting and Alex Wu, combined their culinary expertise and entrepreneurial spirit to create a brand that offers innovative Asian comfort food in a fast-casual setting.
Ownership: Privately owned
Market Presence in the USA: As of August 2025, Bao'd Up operates five locations in Texas, all situated in the Austin metropolitan area:
Mueller – 1911 Aldrich St, Ste A1, Austin, TX 78723
Riverside – 1920 E Riverside Dr, Ste E-120, Austin, TX 78741
Sunset Valley – 5207 Brodie Ln, Ste 115, Sunset Valley, TX 78745
Burnet Road – 8023 Burnet Rd, Austin, TX 78757
West Campus – 2222 Rio Grande St, Ste 190, Austin, TX 78705
A sixth location is planned for Q2 Stadium in Austin, and a Dallas location is currently under development.
Industry Category: Fast-Casual Asian Cuisine
Company History: Founded with the mission to introduce authentic Fujian-style bao buns to the U.S. market, Bao'd Up has grown into a popular dining destination known for its high-quality ingredients and innovative menu offerings. The brand's commitment to quality and authenticity has cultivated a loyal customer base, enhancing brand recognition and customer retention.
Bao'd Up offers a comprehensive support and training program to ensure the success of its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure the establishment meets brand standards.
Initial Training: A detailed training program covering all aspects of restaurant operations, including food preparation, customer service, inventory management, and point-of-sale systems.
Ongoing Support: Continuous support through regular site visits, operational audits, and access to a dedicated franchise support team to address any challenges and ensure consistent quality.
Marketing Assistance: Guidance on local marketing strategies, promotional campaigns, and digital marketing to drive customer engagement and brand awareness.
Supply Chain Support: Access to preferred suppliers and bulk purchasing options to maintain product quality and cost efficiency.
Technology Integration: Implementation of a robust POS system and online ordering platform to streamline operations and enhance customer convenience.
The ideal Bao'd Up franchisee is:
Passionate About Food: A genuine interest in Asian cuisine and a commitment to delivering high-quality dining experiences.
Business-Oriented: Strong managerial skills with experience in operations, finance, and customer service.
Community-Focused: Engaged in local community activities and committed to building lasting customer relationships.
Financially Capable: Ability to meet the financial requirements for franchise investment and sustain operations during the initial growth phase.
Location-Savvy: Preference for urban or suburban areas with high foot traffic and a diverse demographic.
| Category | Estimated Range | Details |
|---|---|---|
| Total Investment | $300,000 – $500,000 | Includes franchise fee, build-out, equipment, and initial inventory. |
| Franchise Fee | $35,000 | One-time fee for brand rights and initial training. |
| Minimum Liquid Capital | $100,000 | Required available cash or assets. |
| Infrastructure Costs | $250,000 – $400,000 | Varies based on location, size, and lease terms. |
| Marketing Budget | 2–4% of Gross Sales | Ongoing local and national marketing contributions. |
| Working Capital | $50,000 – $75,000 | For operational expenses during initial months. |
| Royalty Fees | 6% of Gross Sales | Ongoing royalty payments to the franchisor. |
| Break-Even Timeline | 12–18 months | Estimated time to reach profitability. |
| Expected ROI | 15% – 20% annually | Return on investment after stabilizing operations. |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandise | Multiple channels to diversify income. |
