2013
23
$513,000
$42,500
$833,000
No
Basecamp Fitness is a dynamic and rapidly expanding fitness franchise that offers a high-intensity interval training (HIIT) workout designed to deliver maximum results in minimal time. Founded in 2013 by Nick Swinmurn, the founder of Zappos, Basecamp Fitness began as a unique fitness concept aimed at providing efficient and effective workouts for individuals of all fitness levels. The franchise operates under the umbrella of Self Esteem Brands, the parent company of Anytime Fitness, which acquired Basecamp Fitness in 2018 .
The Basecamp Fitness franchise offers a compelling business opportunity for investors seeking to enter the thriving fitness industry. With a proven business model, strong brand recognition, and comprehensive support from Self Esteem Brands, Basecamp Fitness provides franchisees with the tools and resources needed to succeed in the competitive fitness market.
Investing in a Basecamp Fitness franchise offers several advantages:
Proven Business Model: Basecamp Fitness has a track record of success, with numerous franchise locations operating across the United States.
Strong Brand Recognition: As part of the Self Esteem Brands family, Basecamp Fitness benefits from the reputation and resources of a well-established parent company.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as site selection, marketing, operations, and more.
High-Demand Fitness Concept: The HIIT workout format appeals to a broad demographic, including busy professionals, fitness enthusiasts, and individuals seeking efficient workout solutions.
Scalability: The franchise model is designed for scalability, allowing franchisees to expand their operations and increase revenue potential.
Established Year: 2013
Franchise Units: As of the latest data, Basecamp Fitness operates 23 locations across the United States, with over 75 additional studios in development. The company has ambitious plans to expand to more than 200 locations nationwide and internationally in the coming years .
Founders: Nick Swinmurn, founder of Zappos, developed the Basecamp Fitness concept to provide efficient and effective workouts for individuals of all fitness levels.
Company History: Basecamp Fitness began as a unique fitness concept in California and has since expanded its reach through franchising. In 2018, the company was acquired by Self Esteem Brands, the parent company of Anytime Fitness, to accelerate its growth and expansion .
Ownership: Self Esteem Brands
Market Presence in USA: Basecamp Fitness has a growing presence across the United States, with plans for significant expansion in the coming years .
Industry Category: Fitness, Health & Wellness
Basecamp Fitness offers comprehensive support and training to its franchisees:
Pre-Launch Support:
Assistance with site selection and lease negotiations.
Guidance on studio design and construction.
Marketing and branding support to generate pre-opening awareness.
Operational Support:
Comprehensive training programs covering all aspects of studio operations.
Ongoing support from a dedicated Franchise Business Consultant.
Access to proprietary software and systems for scheduling, billing, and member management.
Marketing Support:
National and local marketing campaigns to drive brand awareness and membership growth.
Access to a library of marketing materials and resources.
Social media and digital marketing support.
Ongoing Training:
Regular training sessions for franchisees and staff to stay updated on best practices and industry trends.
Access to a network of franchisees for peer support and knowledge sharing.
The ideal franchisee for Basecamp Fitness is someone who combines business acumen, a passion for health and wellness, and the financial capacity to invest in a high-growth fitness concept. Here’s a breakdown of the key traits and qualifications:
Passion for Fitness and Wellness
Franchisees should have a genuine interest in health, fitness, and wellness.
They must be motivated to inspire others and create a supportive community for members.
Experience in fitness instruction, personal training, or gym management is highly desirable but not mandatory if complemented by strong business skills.
Business and Operational Skills
Experience in managing a small to medium business, multi-location operations, or service-oriented ventures is advantageous.
The franchisee should be capable of overseeing daily studio operations, managing staff, and maintaining high-quality service standards.
Strong leadership, organizational, and decision-making skills are essential for running a successful Basecamp Fitness studio.
Financial Capability
Basecamp Fitness requires an initial investment ranging from $513,000 to $833,000, including franchise fees, infrastructure, marketing, and working capital.
Franchisees should have the financial stability to cover startup costs and sustain the business until it reaches profitability.
Entrepreneurial Mindset
The ideal franchisee should be self-motivated, goal-oriented, and committed to growing the business.
They must be open to following the franchise system while also having the initiative to adapt marketing and operational strategies locally.
Location and Market Awareness
Preference for high-traffic, densely populated areas with a strong target demographic (busy professionals, fitness enthusiasts, and health-conscious individuals).
Understanding of local market trends, competitors, and customer needs to drive membership growth.
Commitment to Training and Brand Standards
Willingness to complete pre-launch and ongoing operational training provided by Basecamp Fitness.
Dedication to maintaining consistent brand standards, marketing efforts, and member experience.
Community Engagement Skills
Ability to foster a welcoming and motivating environment for members.
Active involvement in local marketing, events, and partnerships to enhance studio visibility.
| Financial Category | Details / Range (USD) |
|---|---|
| Total Investment Required | $513,000 – $833,000 |
| Franchise Fee | $42,500 |
| Royalty Fee | 8% of monthly sales |
| Marketing Fee | 2% of monthly sales |
| Infrastructure / Build-out Cost | Included in total investment (varies by location & studio size) |
| Working Capital | Recommended to cover initial operating expenses until profitability |
| Expected ROI | Varies by location, operational efficiency, and market conditions |
| Break-Even Time | 12 – 24 months |
| Potential Revenue Streams | - Membership fees - Retail sales (apparel, supplements) - Personal training & specialty classes |
| Franchise Units | 23 operational locations, with 75+ in development |
| Other Costs | Pre-opening marketing, staff training, software subscriptions (included in total investment) |
