Established
1988
Franchise Units
643
Minimum Investment
$193,905
Franchise Fee
$39,900
Total Investment Range
$355,902
Home Based
No
Description
The Power of a Needs-Based Retail Giant
In a world increasingly dependent on portable power and instant connectivity, Batteries Plus has positioned itself as the definitive leader in the battery, lighting, and device repair space. Unlike traditional retail models that fluctuate with consumer trends, Batteries Plus operates on a needs-based concept. When a car won’t start, a smartphone screen shatters, or a hospital’s backup power fails, customers don't just "want" a solution—they need one immediately.
This essential nature has allowed the brand to cultivate an ironclad reputation for technical expertise and reliability. By combining high-demand retail products with specialized services like cell phone repair and key fob programming, Batteries Plus offers a diversified, "Amazon-proof" business model. It isn’t just a store; it’s a technical service hub that bridges the gap between massive online warehouses and the immediate, expert-led assistance that local communities and businesses require. With a dominant market share and a proven track record across three decades, Batteries Plus is the gold standard for entrepreneurs seeking a resilient, multi-revenue stream investment.
Why Invest in this Franchise?
Investing in a Batteries Plus franchise means stepping into a business model designed for stability and scalability. Here is why it remains a top-tier choice for 2026:
Recession-Resistant Model: Batteries and lighting are essential commodities. Economic downturns rarely stop people from needing to power their vehicles, homes, or medical devices.
Multiple Revenue Streams: Your bottom line is supported by four distinct pillars: retail battery sales, lighting solutions, professional device repair (WISE certified), and automotive services (key cutting/fobs).
Robust B2B Potential: Beyond walk-in retail, franchisees tap into a massive commercial market, serving schools, hospitals, and government agencies that provide recurring, high-volume contract revenue.
Supply Chain Resilience: The brand has aggressively diversified its sourcing, reducing reliance on single-country imports to ensure franchisees have consistent inventory even during global disruptions.
National Brand Power: With over 25 years on the Entrepreneur Franchise 500 list, you benefit from a brand name that customers already trust.
Background
- Established Year: Founded in 1988
- Franchising since: 1992.
Founders: Ron Rezetko, Mark Hein, and Art Epstein.
Headquarters: Hartland, Wisconsin.
Ownership: Owned by Freeman Spogli & Co., a leading private equity firm.
Active Units: 643
Company-Owned Units: 85Brand Journey: What started as a single store in Green Bay, WI, has evolved from a simple battery shop into an omni-channel powerhouse. Originally "Batteries Plus Bulbs," the brand reverted to its heritage name, Batteries Plus, in 2021 to emphasize its comprehensive "Power It. Light It. Fix It." service suite.
Market Presence: It is the largest and fastest-growing franchise of its kind in the USA, dominating the specialty battery and light bulb market.
- States Registered In: All 50 U.S. states (AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY)
- Canada Franchises: No
- International Franchises: No
Support Training
Batteries Plus offers a comprehensive franchise support system including:
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Initial Training: In-person training covering operations, sales, tech repair, inventory, and customer service.
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Ongoing Support: Dedicated franchise business consultants, marketing assistance, and access to proprietary tools and CRM.
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Site Selection & Build-Out: Help with real estate, construction, and store design.
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Technology Support: POS systems, e-commerce integration, and digital platforms to drive revenue and track customer engagement.
Ideal Candidate
Batteries Plus is looking for entrepreneurs who:
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Have business management or retail experience
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Are committed to customer satisfaction
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Possess strong leadership and organizational skills
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Are comfortable following a proven system
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Desire to be active in their business
Veterans and multi-unit franchisees are especially encouraged to apply.
Financial Detail
Franchise Fees for Batteries Plus in 2026
Cash Investment: $100,000
Total Investment: $193,905 – $355,902
(Average investment: $225,000 – $250,000)
Minimum Net Worth: $350,000
Franchise Fee: $39,900
Royalty Fee: 5%
Advertising Fee: 1%
Item 19 (Earnings Claim): Yes
Average Number of Employees: 4
Visa Candidates Eligible: Yes
Passive Ownership Allowed: Yes
Home-Based: No
B2B Opportunities: Yes
Master Franchise Opportunities: Yes
Veteran Discount: Available