1995
200
$305,000
$35,000
$1,289,000
No
bb.q Chicken, short for "Best of the Best Quality," is a globally acclaimed Korean fried chicken franchise renowned for its authentic recipes, premium ingredients, and commitment to excellence. Originating in Seoul in 1995, the brand has expanded its footprint worldwide, establishing a strong presence in the United States since 2014. With over 200 locations across 31 U.S. states, bb.q Chicken offers a unique opportunity for investors seeking to enter the thriving quick-service restaurant (QSR) sector.
Proven Business Model: bb.q Chicken operates over 3,500 locations globally, with 99% franchise ownership in the U.S., demonstrating a scalable and replicable business model.
Strong Brand Identity: The brand's dedication to quality and authenticity has garnered a loyal customer base, ensuring consistent demand.
Rapid Expansion: With plans to reach 50,000 locations worldwide, bb.q Chicken is poised for continued growth, offering franchisees significant potential for returns.
1. Founded:
bb.q Chicken, which stands for “Best of the Best Quality”, was founded in 1995 in Seoul, South Korea by Chairman Yoon Hong-Guen. From the beginning, the brand focused on high-quality fried chicken, combining traditional Korean recipes with innovative cooking techniques.
2. Brand Journey & Expansion:
The franchise began as a single restaurant in Seoul but quickly gained popularity due to its unique flavors, use of fresh ingredients, and commitment to customer satisfaction. Over the years, bb.q Chicken has expanded globally, establishing itself as one of the world’s largest Korean fried chicken brands, with over 3,500 locations worldwide.
3. Entry into the U.S. Market:
bb.q Chicken entered the United States in 2014, forming Bbdotq USA, Inc., headquartered in Fort Lee, New Jersey. Since then, it has expanded to over 200 U.S. locations across 31 states, attracting both Korean cuisine enthusiasts and general fried chicken lovers.
4. Ownership & Corporate Structure:
The brand is owned by Genesis BBQ, a South Korean company recognized as a global leader in the fried chicken and QSR (Quick Service Restaurant) industry. Most U.S. locations are franchise-owned, allowing local entrepreneurs to benefit from the global brand’s reputation and operational support.
5. Industry Category & Market Positioning:
bb.q Chicken operates in the Quick-Service Restaurant (QSR) segment, specializing in Korean-style fried chicken. The franchise has carved out a niche in the U.S. market by offering authentic flavors, high-quality ingredients, and innovative menu items that appeal to diverse customer demographics.
6. Reputation & Differentiation:
The franchise is renowned for:
Its double-fried chicken method ensuring crispiness without greasiness.
Signature sauces and marinades like Soy Garlic and Spicy Hot, which differentiate it from standard fried chicken chains.
Commitment to quality and hygiene, including the use of 100% vegetable oil in cooking.
7. Growth Strategy & Market Presence:
The U.S. market remains a key growth focus. The brand actively targets urban and suburban locations with high foot traffic, positioning itself as a premium yet accessible fried chicken option. Expansion plans include opening more outlets in key metropolitan areas and leveraging delivery and digital ordering trends.
bb.q Chicken offers comprehensive support to franchisees, ensuring their success from inception through ongoing operations:
Pre-Launch Training: A four to five-day session at the U.S. headquarters in New Jersey, covering operations, customer service, and brand standards.
On-Site Training: A two-week training program at the franchisee's location, focusing on practical applications and team integration.
Chicken University: Established in 1999, this facility in South Korea serves as a hub for research and development, franchisee education, and operational excellence.
Ongoing Support: Continuous assistance in operations, marketing, and menu development to adapt to market trends and ensure sustained growth.
bb.q Chicken seeks franchisees who are not only financially capable but also passionate about delivering high-quality Korean fried chicken and upholding the brand’s standards. The ideal franchisee embodies a combination of business acumen, commitment, and alignment with the brand’s values.
1. Business Background & Experience:
While prior experience in the food and beverage industry is advantageous, it is not mandatory.
Franchisees should possess strong management and operational skills, as running a restaurant requires overseeing staff, inventory, and customer service.
Experience in retail, hospitality, or business management can be particularly helpful for scaling the franchise successfully.
2. Investment Capability:
Minimum liquid assets of $250,000 and a net worth of at least $700,000 are required to ensure financial stability.
Franchisees must be capable of covering the total investment range of $305,000 to $1,289,000, depending on the restaurant size and location.
Ability to manage working capital and operational cash flow is essential, as the first few months require careful financial oversight.
3. Passion for Korean Cuisine & Customer Service:
Franchisees should have a genuine interest in Korean cuisine and a desire to introduce authentic flavors to the local community.
Commitment to customer satisfaction, food quality, and hygiene standards is crucial for long-term success.
A hands-on attitude toward staff training and community engagement helps build a loyal customer base.
4. Location Preference & Market Insight:
Ideal franchisees are those interested in high-traffic areas, including urban centers, shopping districts, and suburban neighborhoods.
Understanding local market trends, demographics, and consumer preferences will help maximize revenue potential.
A franchisee willing to adapt to delivery, takeout, and catering demands will have a competitive advantage.
5. Personal Attributes:
Entrepreneurial mindset: motivated, proactive, and ready to make strategic decisions.
Strong leadership skills: able to manage staff effectively and maintain operational standards.
Resilience and dedication: capable of handling challenges during start-up and growth phases.
Community-oriented: willing to participate in local marketing, events, and promotions to build brand awareness.
6. Commitment to Brand Values:
Franchisees must align with bb.q Chicken’s mission of delivering quality, authentic Korean fried chicken.
They should uphold the brand’s operational protocols, training guidelines, and marketing strategies.
A long-term vision for growth and partnership with the franchisor is preferred.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $305,000 – $1,289,000 |
| Minimum Investment Required | $305,000 |
| Franchise Fee | $35,000 |
| Royalty Fees | 5% of gross sales |
| Marketing / Advertising Fee | 2% of gross sales |
| Infrastructure / Build-out Cost | $200,000 – $900,000 (depending on location and restaurant size) |
| Working Capital Requirement | $25,000 – $50,000 |
| Break-Even Time | 18 – 36 months |
| Expected ROI | Typically 20% – 30% annually after break-even (varies by location) |
| Franchise Units (USA) | 200+ |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering services, merchandise sales |
| Support & Training Investment | Included in franchise fee (pre-launch training, on-site training, marketing support, Chicken University programs) |
