1992
11
$881,000
$45,000
$2,276,500
No
BD’s Mongolian Grill offers a distinctive dining experience that combines the excitement of creating your own stir-fry with the flavors of Asian cuisine. Since its inception in 1992, BD’s has been at the forefront of the "create-your-own" dining trend, allowing guests to select from over 80 fresh ingredients, including meats, vegetables, sauces, and spices, which are then cooked on a 600-degree, 7-foot grill by skilled chefs. This interactive approach not only enhances the dining experience but also empowers customers to enjoy a meal tailored to their preferences.
Positioned in the fast-casual dining segment, BD’s Mongolian Grill caters to a broad demographic seeking fresh, customizable, and flavorful meals. The brand's commitment to quality, innovation, and customer satisfaction has established it as a leader in the industry, making it an attractive investment opportunity for potential franchisees.
Proven Business Model: With decades of operational success, BD’s Mongolian Grill has refined its processes, ensuring efficiency and profitability for franchisees.
Unique Dining Experience: The "create-your-own" stir-fry concept sets BD’s apart from traditional restaurants, attracting a diverse clientele.
Strong Brand Recognition: Established in 1992, BD’s has built a loyal customer base and a reputable brand image in the U.S. market.
Comprehensive Support: Franchisees receive extensive training and ongoing support, from site selection to marketing strategies, ensuring sustained business growth.
Growth Potential: With a scalable business model, BD’s offers opportunities for multi-unit ownership, allowing franchisees to expand their investment portfolio.
Established Year: 1992 in Royal Oak, Michigan.
Franchise Units: As of 2025, BD’s Mongolian Grill operates 11 franchised units across the United States.
Founders: Founded by Billy Downs, BD’s Mongolian Grill was inspired by the ancient Mongolian tradition of gathering ingredients and cooking them on a communal grill.
Ownership: In 2017, BD’s Mongolian Grill became part of Dallas-based Mongolian Concepts, joining sister brands Genghis Grill and Flat Top Grill.
Market Presence: BD’s Mongolian Grill has a strong presence in the U.S., with units located in various states, offering a unique dining experience to a wide range of customers.
Industry Category: Fast-casual dining, specializing in Asian fusion cuisine.
BD’s Mongolian Grill offers a comprehensive support system to ensure the success of its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
Initial Training: Comprehensive training program covering operations, customer service, food preparation, and management practices.
Ongoing Support: Continuous support through regular site visits, operational evaluations, and access to a dedicated support team.
Marketing Assistance: National and local marketing strategies, including advertising materials, promotional campaigns, and social media support.
Operational Tools: Access to proprietary software for inventory management, employee scheduling, and financial tracking.
Supply Chain Support: Preferred vendor relationships ensuring consistent quality and cost-effective sourcing of ingredients and supplies.
BD’s Mongolian Grill seeks motivated and capable individuals or business entities who can uphold the brand’s high standards and drive its growth in new markets. The ideal franchisee should have the following qualities:
Business and Management Experience:
Prior experience in restaurant management, hospitality, or food service is highly preferred.
Ability to handle multi-unit operations is a plus, though first-time restaurant owners with strong business acumen may also succeed.
Strong organizational and leadership skills to oversee day-to-day operations, manage staff, and ensure consistent quality.
Financial Capability:
Minimum net worth of approximately $2.5 million.
Liquid assets of at least $750,000 to cover initial investment, working capital, and operational costs.
Ability to secure financing if needed and manage cash flow effectively.
Passion for Hospitality and Customer Service:
Enthusiasm for the restaurant industry and creating memorable dining experiences.
Dedication to maintaining high-quality standards, food safety, and guest satisfaction.
Interest in engaging with the local community and fostering repeat customers.
Entrepreneurial Mindset:
Willingness to follow a proven business model while making strategic decisions for growth.
Comfort with a structured operational framework and adherence to brand guidelines.
Focus on long-term growth rather than short-term gains.
Commitment to the Brand:
Eagerness to represent BD’s Mongolian Grill in a professional and positive manner.
Desire to build a strong local presence while maintaining the consistency of the brand’s reputation across all units.
Location Preference:
Ideally positioned in high-traffic areas such as shopping centers, urban neighborhoods, or locations near colleges and business hubs where the fast-casual dining model thrives.
| Financial Item | Details / Range |
|---|---|
| Initial Franchise Fee | $45,000 |
| Minimum Total Investment | $881,000 |
| Maximum Total Investment | $2,276,500 |
| Working Capital Required | $15,000 – $90,000 |
| Infrastructure / Build-Out Cost | Included in total investment (varies by location and size) |
| Marketing Budget / Advertising Fee | 2% of gross sales |
| Royalty Fee | 4.5% of gross sales |
| Franchise Units Available | 11 franchised units (as of 2025) |
| Expected ROI | Varies by location; profitable units typically break even in 24–36 months |
| Break-Even Time | 24–36 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, branded merchandise |
| Franchise Agreement Term | 20 years, with 10-year renewal option |
