Established
1992
Franchise Units
11
Minimum Investment
$800,000
Franchise Fee
$50,000
Total Investment Range
$1,200,000
Home Based
No
Description
BD’s Mongolian Grill offers a distinctive dining experience that combines the excitement of creating your own stir-fry with the flavors of Asian cuisine. Since its inception in 1992, BD’s has been at the forefront of the "create-your-own" dining trend, allowing guests to select from over 80 fresh ingredients, including meats, vegetables, sauces, and spices, which are then cooked on a 600-degree, 7-foot grill by skilled chefs. This interactive approach not only enhances the dining experience but also empowers customers to enjoy a meal tailored to their preferences.
Positioned in the fast-casual dining segment, BD’s Mongolian Grill caters to a broad demographic seeking fresh, customizable, and flavorful meals. The brand's commitment to quality, innovation, and customer satisfaction has established it as a leader in the industry, making it an attractive investment opportunity for potential franchisees.
Why Invest in this Franchise?
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Proven Business Model: With decades of operational success, BD’s Mongolian Grill has refined its processes, ensuring efficiency and profitability for franchisees.
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Unique Dining Experience: The "create-your-own" stir-fry concept sets BD’s apart from traditional restaurants, attracting a diverse clientele.
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Strong Brand Recognition: Established in 1992, BD’s has built a loyal customer base and a reputable brand image in the U.S. market.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, from site selection to marketing strategies, ensuring sustained business growth.
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Growth Potential: With a scalable business model, BD’s offers opportunities for multi-unit ownership, allowing franchisees to expand their investment portfolio.
Background
Established Year: 1992 in Royal Oak, Michigan.
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Franchise Units: As of 2026, BD’s Mongolian Grill operates 11 franchised units across the United States.
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Founders: Founded by Billy Downs, BD’s Mongolian Grill was inspired by the ancient Mongolian tradition of gathering ingredients and cooking them on a communal grill.
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Ownership: In 2017, BD’s Mongolian Grill became part of Dallas-based Mongolian Concepts, joining sister brands Genghis Grill and Flat Top Grill.
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Market Presence: BD’s Mongolian Grill has a strong presence in the U.S., with units located in various states, offering a unique dining experience to a wide range of customers.
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Industry Category: Fast-casual dining, specializing in Asian fusion cuisine.
Support Training
BD’s Mongolian Grill offers a comprehensive support system to ensure the success of its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
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Initial Training: Comprehensive training program covering operations, customer service, food preparation, and management practices.
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Ongoing Support: Continuous support through regular site visits, operational evaluations, and access to a dedicated support team.
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Marketing Assistance: National and local marketing strategies, including advertising materials, promotional campaigns, and social media support.
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Operational Tools: Access to proprietary software for inventory management, employee scheduling, and financial tracking.
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Supply Chain Support: Preferred vendor relationships ensuring consistent quality and cost-effective sourcing of ingredients and supplies.
Ideal Candidate
We are looking for hands-on leaders who understand that the "experience" is just as important as the "food."
Professional Background: Ideally, candidates have multi-unit restaurant experience or a strong background in retail/hospitality management.
Passion for People: You should enjoy a high-energy environment and have a knack for building and motivating a diverse team.
Investment Capability: Candidates must meet the minimum liquid capital and net worth requirements to ensure the business is well-capitalized during the ramp-up phase.
Location Preference: Suburban hubs, high-traffic shopping centers, and areas near universities or entertainment districts are preferred.
Financial Detail
| Category | Details (Estimated) |
| Total Investment Range | $800,000 – $1,200,000+ |
| Minimum Liquid Capital | $500,000 |
| Franchise Fee | $50,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 1% – 2% of Gross Sales |
| Infrastructure Costs | Covers kitchen equipment, the signature 7-foot grill, and interior build-out. |
| Revenue Streams | Dine-in, Carry-out, Third-party delivery, and Catering. |
| Break-even & ROI | Varies by market; typically discussed during the FDD review process. |