2014
3
$563,100
Inquire
$1,715,860
No
Big Kahuna Wings (BKW) is redefining the American wing experience with its commitment to fresh, dry-rubbed wings that are cooked-to-order, offering a unique alternative to traditional sauced wings. Founded on a family recipe dating back to the 1960s, BKW has evolved into a nationally recognized brand known for its gourmet seasonings and a diverse menu that includes burgers, wraps, salads, and specialty fries. With a strong emphasis on quality, innovation, and customer satisfaction, BKW provides a compelling franchise opportunity for entrepreneurs seeking to invest in a growing segment of the casual dining industry.
Proven Business Model: BKW boasts an average unit volume (AUV) of $1.83 million, demonstrating strong financial performance and scalability.
Unique Product Offering: The brand's focus on dry-rubbed wings, complemented by over 20 house-made sauces served on the side, sets it apart in the competitive wing market.
Family-Friendly Atmosphere: BKW establishments are designed to feel like a second home, attracting a loyal customer base and encouraging repeat visits.
Strong Growth Trajectory: The franchise has experienced a 47% increase in same-store sales from 2020 to 2023, indicating robust demand and operational success.
Established Year: 2014
Headquarters: Knoxville, Tennessee
Ownership: BigLyfe, LLC
Founder: Matt Beeler
Franchise Launch: 2016
Industry Category: Casual Dining – American Cuisine
Current Locations: Three corporate-owned units in East Tennessee
Brand Origins:
Big Kahuna Wings traces its roots back to the early 1960s with the Beeler family's secret wing recipe, which became a staple at their gatherings. In 1982, Matt Beeler's parents opened a small deli in Knoxville, introducing the first taste of BKW wings and seasonings to the public. The deli offered a diverse menu, but it was the family's wing recipe that garnered attention. In 1997, Matt Beeler opened the first BKW location near the University of Tennessee campus. Just two weeks after opening, the restaurant competed in the annual "War of the Wings" and was voted Best Wings in Knoxville. Although the restaurant was highly successful, a partnership split led to its closure. However, the Big Kahuna Wings dream did not end there.
Expansion and Franchise Development:
In 2014, Big Kahuna Wings opened as a family-friendly, sit-down restaurant in Farragut, Tennessee. The concept quickly gained popularity, with lines out the door within an hour of opening. The restaurant's success led to the opening of additional locations in Maryville and Knoxville. In 2016, the company began offering franchise opportunities, partnering with Franchise Innovation Group to facilitate and consult on this initiative.
Unique Selling Proposition:
Big Kahuna Wings differentiates itself by focusing exclusively on dry-rubbed wings, offering a deliberate departure from traditional breaded and sauced wings. The wings are made fresh-to-order, never frozen, and are complemented by house-made dipping sauces served on the side. This approach has resonated with customers seeking a unique and high-quality wing experience.
Current Status:
As of 2025, Big Kahuna Wings operates three corporate-owned locations in East Tennessee: Farragut, Maryville, and Knoxville. The company continues to focus on expanding its brand through franchising, offering opportunities for entrepreneurs to join the Big Kahuna family.
BKW offers comprehensive support to franchisees, including:
Pre-Launch Assistance: Site selection, lease negotiation, and restaurant design tailored to the BKW brand.
Training Programs: Extensive training covering operations, customer service, and staff management to ensure consistency and quality.
Marketing Support: Access to national and local marketing materials, digital marketing strategies, and promotional campaigns.
Ongoing Operational Support: Regular site visits, performance evaluations, and continuous training to maintain high standards.
Technology Integration: Utilization of advanced point-of-sale systems and inventory management tools to streamline operations.
The ideal BKW franchisee:
Business Background: Experience in the restaurant or hospitality industry is advantageous but not mandatory.
Passion: A strong enthusiasm for food service and commitment to delivering exceptional customer experiences.
Investment Capability: Ability to meet the financial requirements, including minimum liquidity and net worth thresholds.
Location Preference: Interest in establishing a presence in suburban or urban markets with a demographic that appreciates quality casual dining.
BKW seeks franchisees who are dedicated to upholding the brand's values and are eager to contribute to its expansion.
| Category | Details |
|---|---|
| Initial Investment Range | $563,100 – $1,715,860 |
| Minimum Investment Required | $563,100 |
| Franchise Fee | Included within the initial investment range |
| Minimum Liquid Capital | $200,000 – $250,000 |
| Minimum Net Worth | $550,000 – $750,000 |
| Average Unit Volume (AUV) | $1,829,459 |
| Same-Store Sales Growth | 47% increase from 2020 to 2023 |
| Royalty Fees | Typically 5% of gross sales |
| Marketing Contributions | Typically 2% of gross sales |
| Infrastructure / Build-Out Costs | Varies based on location, lease terms, and design requirements |
| Working Capital | $50,000 – $100,000 |
| Break-Even Time | Approximately 18 – 24 months, depending on location and market conditions |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, and merchandise sales |
