Established
2004
Franchise Units
46
Minimum Investment
$169,200
Franchise Fee
$30,000
Total Investment Range
$433,100
Home Based
No
Description
Billy Sims Barbecue (BSB) is a fast-casual restaurant chain that offers a unique blend of authentic barbecue flavors and sports-themed dining experiences. Founded in 2004 by former Heisman Trophy winner Billy Sims and his business partner Jeff Jackson, BSB has grown to over 50 locations across nine states, including Oklahoma, Missouri, Kansas, Texas, Michigan, Arkansas, Iowa, Colorado, and Wisconsin.
The brand is renowned for its commitment to quality, offering nine types of meats smoked in-house daily over pecan wood, complemented by traditional sides like potato salad, smoked baked potatoes, smoked corn, coleslaw, and entrée-sized salads. BSB's menu and décor often reflect Sims' association with the Oklahoma Sooners and Detroit Lions, creating a nostalgic and engaging atmosphere for patrons.
BSB's franchise model emphasizes low overhead costs and a scalable system, making it an attractive opportunity for investors seeking a hands-on business in the thriving fast-casual dining sector.
Why Invest in this Franchise?
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Proven Business Model: With over 50 locations, BSB has demonstrated consistent growth and brand recognition in the competitive barbecue and fast-casual dining market.
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Celebrity Endorsement: Founded by a Heisman Trophy winner, BSB leverages Sims' sports legacy to attract a loyal customer base and create a unique brand identity.
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Quality Offerings: The brand's commitment to smoking meats in-house daily ensures a high-quality product that meets customer expectations.
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Supportive Franchise System: BSB provides comprehensive training and ongoing support to franchisees, including assistance with site selection, store development, and marketing strategies.
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Scalable Investment: The franchise model is designed to be scalable, offering opportunities for single-unit and multi-unit ownership, catering to various investment capacities.
Background
- Established Year: 2004 (First location in Tulsa, Oklahoma)
- Franchising Commenced: 2008
- Active Units: 49
- Founders: Billy Sims (Heisman Trophy Winner) and Jeff Jackson (Marketing & Retail Expert).
- Industry Category: Fast-Casual Restaurant / Barbecue.
- Market Presence: Headquartered in Tulsa, OK, the brand has a dominant presence in the Midwest and South, with a strategic growth plan for national expansion.
Canada Franchises: No
International Franchises: No
Business Model
- B2B: No
- Absentee Ownership: Yes
- Exclusive Territory: Yes
- Home-Based / Mobile: No
Support Training
BSB offers a robust support system to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiations, and store design to ensure optimal location and layout.
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Training Programs: Comprehensive initial training covering operations, customer service, inventory management, and staff training.
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Operational Support: Ongoing guidance in daily operations, including inventory control, quality assurance, and staff management.
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Marketing Assistance: Support in local and national marketing campaigns, including promotional materials and digital marketing strategies.
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Technology Integration: Utilization of tools like MeazureUp's AuditApp to ensure consistency and streamline franchise development
Ideal Candidate
The ideal BSB franchisee is:
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Entrepreneurial Spirit: Motivated individuals with a passion for the food industry and a desire to operate a customer-focused business.
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Hands-On Management: Owners who are actively involved in daily operations, ensuring quality service and product consistency.
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Financial Capability: Ability to meet the financial requirements, including liquid capital and net worth thresholds.
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Community-Oriented: Individuals who are engaged in their local communities and can leverage local connections to drive business success.
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Location Preferences: While BSB is not currently seeking international franchisees, opportunities are available across various states in the U.S
Financial Detail
Franchise Financials & Agreement Terms
Initial Franchise Fee: $30,000
Initial Investment: $169,200 – $433,100
Net Worth Requirement: $250,000
Cash Requirement: $170,000
Ongoing Fees
- Royalty Fee: 6%
- Ad Royalty Fee: 1%
Franchise Agreement
- Term: 10 years
- Renewable: Yes