2019
10
$700,000
$40,000
$1,000,000
No
Biscuit Belly is a fast-growing, Southern-inspired breakfast and brunch franchise redefining the way America enjoys biscuits. With its playful, modern brand identity and chef-driven menu, Biscuit Belly combines down-home comfort with culinary innovation. Known for its fluffy biscuits, savory sandwiches, and fresh brunch beverages, the franchise has carved a unique niche in the booming breakfast-and-brunch category. With increasing consumer demand for experiential dining and all-day breakfast options, Biscuit Belly offers franchisees a chance to invest in a fun, scalable, and community-loved concept with strong brand positioning across the United States.
Investing in Biscuit Belly means partnering with a brand that blends tradition with innovation. The breakfast and brunch industry is one of the fastest-growing segments in food service, with strong margins and repeat customer appeal. Biscuit Belly offers franchise owners:
A distinctive, chef-crafted menu that sets it apart from standard breakfast chains.
A proven, scalable business model that works in urban, suburban, and college-town markets.
Strong brand recognition in the fast-casual brunch segment.
Comprehensive training and support designed to ensure success for first-time and experienced operators alike.
The opportunity to join an emerging national brand early, with prime territories available.
Established Year: 2019
Founders: Chad and Lauren Coulter, alongside acclaimed chef Tavis Rockwell
Company History & Journey: Founded in Louisville, Kentucky, Biscuit Belly was created to bring a fresh twist to the Southern biscuit tradition. The concept quickly gained popularity for its unique food offerings, colorful branding, and inviting dining experience. Within a short span, Biscuit Belly expanded into franchising, focusing on building a community-driven brand with national reach.
Franchise Units (Current): Over 10 operating locations with more under development.
Market Presence: Primarily in Kentucky and surrounding states, with nationwide expansion plans.
Industry Category: Fast-Casual Dining, Breakfast & Brunch Franchise.
Biscuit Belly franchisees receive robust support at every step of their journey:
Pre-Launch Support
Site selection assistance and lease negotiations.
Architectural design, store layout planning, and construction guidance.
Vendor and supply chain setup.
Operational Training
In-depth, hands-on training at a certified Biscuit Belly location.
Instruction covering food preparation, quality control, staffing, and customer service standards.
Technology and POS system training.
Marketing Support
National and regional brand marketing campaigns.
Customized local marketing strategies tailored to each location.
Social media management guidelines and digital advertising support.
Academic & Leadership Training
Ongoing management and leadership development programs.
Workshops focused on team building, operational efficiency, and financial performance.
Ongoing Support
Regular field visits from experienced franchise consultants.
Continuous menu innovation and product development.
24/7 access to the franchisee support portal.
The Biscuit Belly franchise is perfect for entrepreneurs who want to blend passion for hospitality with a scalable, proven business model.
Business Background: While restaurant experience is a plus, it is not required. Biscuit Belly seeks individuals with management skills, leadership qualities, and a drive to build community-focused businesses.
Passion: Ideal for those who love Southern-inspired comfort food and enjoy creating warm, welcoming dining environments.
Investment Capability: Franchisees should be financially prepared to meet the minimum investment and working capital requirements.
Location Preference: Best suited for high-traffic areas such as urban centers, suburban shopping hubs, college towns, and mixed-use developments.
Owner-Operator or Multi-Unit Investors: Open to single-unit operators passionate about hospitality or multi-unit investors looking to expand their portfolio.
| Financial Item | Amount (Estimated USD) |
|---|---|
| Total Investment Required | $700,000 – $1,000,000 |
| Minimum Investment | $700,000 |
| Franchise Fee | $40,000 – $45,000 |
| Franchise Units (Current) | 10+ and expanding |
| Infrastructure Cost | $400,000 – $600,000 |
| Marketing Budget | $25,000 – $40,000 |
| Working Capital | $75,000 – $100,000 |
| Royalty Fees | 5% of gross sales |
| Expected ROI | 18–24% annually |
| Break-even Time | 18–24 months |
| Potential Revenue Streams | Dine-in, takeout, catering, online delivery, beverage sales |
