Established
2019
Franchise Units
10
Minimum Investment
$700,000
Franchise Fee
$40,000
Total Investment Range
$1,000,000
Home Based
No
Description
Biscuit Belly is a fast-growing, Southern-inspired breakfast and brunch franchise redefining the way America enjoys biscuits. With its playful, modern brand identity and chef-driven menu, Biscuit Belly combines down-home comfort with culinary innovation. Known for its fluffy biscuits, savory sandwiches, and fresh brunch beverages, the franchise has carved a unique niche in the booming breakfast-and-brunch category. With increasing consumer demand for experiential dining and all-day breakfast options, Biscuit Belly offers franchisees a chance to invest in a fun, scalable, and community-loved concept with strong brand positioning across the United States.
Why Invest in this Franchise?
Investing in Biscuit Belly means partnering with a brand that blends tradition with innovation. The breakfast and brunch industry is one of the fastest-growing segments in food service, with strong margins and repeat customer appeal. Biscuit Belly offers franchise owners:
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A distinctive, chef-crafted menu that sets it apart from standard breakfast chains.
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A proven, scalable business model that works in urban, suburban, and college-town markets.
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Strong brand recognition in the fast-casual brunch segment.
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Comprehensive training and support designed to ensure success for first-time and experienced operators alike.
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The opportunity to join an emerging national brand early, with prime territories available.
Background
Established Year: 2019
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Founders: Chad and Lauren Coulter, alongside acclaimed chef Tavis Rockwell
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Company History & Journey: Founded in Louisville, Kentucky, Biscuit Belly was created to bring a fresh twist to the Southern biscuit tradition. The concept quickly gained popularity for its unique food offerings, colorful branding, and inviting dining experience. Within a short span, Biscuit Belly expanded into franchising, focusing on building a community-driven brand with national reach.
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Franchise Units (Current): Over 10 operating locations with more under development.
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Market Presence: Primarily in Kentucky and surrounding states, with nationwide expansion plans.
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Industry Category: Fast-Casual Dining, Breakfast & Brunch Franchise.
Support Training
Biscuit Belly franchisees receive robust support at every step of their journey:
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Pre-Launch Support
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Site selection assistance and lease negotiations.
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Architectural design, store layout planning, and construction guidance.
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Vendor and supply chain setup.
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Operational Training
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In-depth, hands-on training at a certified Biscuit Belly location.
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Instruction covering food preparation, quality control, staffing, and customer service standards.
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Technology and POS system training.
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Marketing Support
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National and regional brand marketing campaigns.
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Customized local marketing strategies tailored to each location.
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Social media management guidelines and digital advertising support.
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Academic & Leadership Training
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Ongoing management and leadership development programs.
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Workshops focused on team building, operational efficiency, and financial performance.
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Ongoing Support
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Regular field visits from experienced franchise consultants.
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Continuous menu innovation and product development.
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24/7 access to the franchisee support portal.
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Ideal Candidate
The Biscuit Belly franchise is perfect for entrepreneurs who want to blend passion for hospitality with a scalable, proven business model.
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Business Background: While restaurant experience is a plus, it is not required. Biscuit Belly seeks individuals with management skills, leadership qualities, and a drive to build community-focused businesses.
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Passion: Ideal for those who love Southern-inspired comfort food and enjoy creating warm, welcoming dining environments.
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Investment Capability: Franchisees should be financially prepared to meet the minimum investment and working capital requirements.
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Location Preference: Best suited for high-traffic areas such as urban centers, suburban shopping hubs, college towns, and mixed-use developments.
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Owner-Operator or Multi-Unit Investors: Open to single-unit operators passionate about hospitality or multi-unit investors looking to expand their portfolio.
Financial Detail
| Financial Item | Amount (Estimated USD) |
|---|---|
| Total Investment Required | $700,000 – $1,000,000 |
| Minimum Investment | $700,000 |
| Franchise Fee | $40,000 – $45,000 |
| Franchise Units (Current) | 10+ and expanding |
| Infrastructure Cost | $400,000 – $600,000 |
| Marketing Budget | $25,000 – $40,000 |
| Working Capital | $75,000 – $100,000 |
| Royalty Fees | 5% of gross sales |
| Expected ROI | 18–24% annually |
| Break-even Time | 18–24 months |
| Potential Revenue Streams | Dine-in, takeout, catering, online delivery, beverage sales |