Established
1964
Franchise Units
240
Minimum Investment
$74,780
Franchise Fee
$19,900
Total Investment Range
$422,200
Home Based
No
Description
Blimpie is one of America’s most recognized and established sub sandwich franchises, known for serving fresh, delicious, made-to-order subs for over five decades. Founded in 1964, Blimpie has become a trusted name in the quick-service restaurant (QSR) industry with a loyal customer base and a proven track record of success. With its focus on premium ingredients, customizable menu options, and a strong franchise support system, Blimpie stands out as a leading brand in the highly competitive sandwich segment.
As part of the Kahala Brands family—a global leader in franchising—Blimpie benefits from world-class resources, innovative marketing strategies, and an established operational model. Franchisees are empowered with the tools, training, and guidance they need to build a successful business while leveraging the brand’s nationwide recognition and decades of reputation. For entrepreneurs seeking to own a QSR franchise that blends tradition with modern appeal, Blimpie offers an accessible and rewarding investment opportunity.
Why Invest in this Franchise?
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Established Brand Recognition: With over 60 years in business, Blimpie is a household name in the sandwich category.
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Proven Business Model: Backed by Kahala Brands, one of the world’s largest franchise groups.
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Growing QSR Market: Sandwich and sub shops are a $20+ billion industry in the USA, with consistent customer demand.
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Menu Innovation: Constantly evolving menu featuring healthier options, limited-time specials, and customizable sandwiches.
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Flexible Formats: Franchisees can choose from traditional storefronts, non-traditional locations (malls, airports, gas stations), and co-branded opportunities.
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Comprehensive Support: Extensive training, marketing, and operational support to ensure long-term franchisee success.
Background
Established Year: 1964
First Franchise: 1970
Founders: Peter DeCarlo, Anthony Conza, and Angelo Baldassare.
Ownership: Owned by Kahala Brands (a subsidiary of MTY Food Group).
Headquarters: Scottsdale, Arizona.
Active Units: Approximately 240+ locations across the USA and select international markets.
Brand Journey: What started in Hoboken, NJ, as three friends' dream to create the best sub in town has evolved into a nationwide phenomenon. Over the decades, Blimpie has navigated changing consumer trends by staying true to its "Bigger, Better, Blimpie" mantra, ensuring every sub is a custom masterpiece.
Support Training
Blimpie franchisees receive comprehensive support before, during, and after opening:
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Pre-Launch Support: Site selection, lease negotiation, and restaurant design assistance.
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Training Program: In-depth training covering operations, customer service, food preparation, staff management, and financial performance.
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Operational Support: Ongoing field consultant visits, access to operations manuals, and regular system updates.
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Marketing Support: National advertising campaigns, local marketing guidance, digital and social media support, promotional materials, and seasonal campaigns.
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Academic Resources: Online training portals, continuous learning programs, and franchisee meetings for networking and idea sharing.
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Ongoing Support: Supply chain management, vendor partnerships, technology tools, and performance monitoring systems.
Ideal Candidate
We aren't just looking for "investors"; we are looking for Brand Ambassadors. The ideal Blimpie owner typically fits the following profile:
Community Focused: You enjoy being the "face" of the business and building relationships with local schools, businesses, and families.
Detail-Oriented: You understand that the difference between a good sub and a great sub lies in the details—freshness, cleanliness, and service.
Business Savvy: While prior restaurant experience is helpful, it is not required. We value leadership skills, financial literacy, and the ability to manage a team of 10–15 employees.
Investment Capability: You should have a minimum liquid capital of $125,000 and a net worth of $250,000.
Location Preference: Entrepreneurs interested in high-traffic urban centers, suburban strips, or non-traditional "captive audience" locations (airports, universities, or convenience stores).
Financial Detail
| Category | Estimated Cost/Fee |
| Total Initial Investment | $74,780 – $422,200 (varies by store type) |
| Minimum Cash Required | $125,000 |
| Initial Franchise Fee | $19,900 (Discounts for Veterans & Multi-unit) |
| Royalty Fee | 6% of Gross Sales |
| Marketing/Ad Fee | 4% of Gross Sales |
| Working Capital | $15,000 – $20,000 (Recommended) |
| Infrastructure Cost | Included in total investment (Leasehold improvements, equipment, signage) |