Established
2018
Franchise Units
2
Minimum Investment
$108,500
Franchise Fee
$49,500
Total Investment Range
$480,500
Home Based
No
Description
BLUSH Boot Camp is a women's-only fitness franchise that offers a unique blend of high-intensity workouts, community support, and a welcoming environment. With a focus on empowering women through fitness, BLUSH Boot Camp provides a space where individuals can achieve their health and wellness goals while building lasting connections.
Why Invest in this Franchise?
Investing in a BLUSH Boot Camp franchise offers several compelling benefits:
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Proven Business Model: BLUSH Boot Camp has a track record of success, with franchise units operating in multiple locations across the USA.
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Strong Brand Identity: The brand is recognized for its commitment to women's fitness and community, attracting a loyal customer base.
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Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure the success of their business.
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Scalable Opportunity: With a growing demand for women's fitness services, BLUSH Boot Camp presents opportunities for expansion and multi-unit ownership.
Background
Established Year: 2018
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Franchise Units: As of 2022, BLUSH Boot Camp has 2 franchise units operating in the United States.
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Founders: The company was founded by Maxwell Gellert, who has been instrumental in its growth and development.
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Company History: Since its inception, BLUSH Boot Camp has focused on providing a supportive and empowering environment for women to achieve their fitness goals.
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Market Presence: BLUSH Boot Camp operates in multiple states across the USA, with plans for further expansion.
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Industry Category: Health & Fitness
Support Training
BLUSH Boot Camp provides a comprehensive "roadmap to success," ensuring you are never alone in your entrepreneurial journey.
Pre-Launch Support: Expert guidance on site selection, lease negotiation, and a customized build-out kit to ensure your studio reflects the premium BLUSH aesthetic.
Initial Training: A rigorous training program for owners and managers covering the "BLUSH Way"—from sales psychology and member retention to staff management.
Marketing & Lead Gen: You’ll benefit from a centralized marketing strategy, including social media assets, SEO-optimized local web pages, and proven lead-generation campaigns to ensure your grand opening is a hit.
Operational Systems: Access to proprietary software for scheduling, billing, and member tracking, alongside a library of daily workouts so you never have to program a class yourself.
Ongoing Mentorship: Regular check-ins, performance audits, and annual conventions to keep your franchise at the cutting edge of the fitness industry.
Ideal Candidate
We aren't just looking for investors; we are looking for community leaders. The ideal BLUSH franchisee is:
The Empowered Entrepreneur: You don’t need to be a certified trainer, but you must have a passion for health and a genuine desire to empower women in your community.
Business Minded: Strong leadership skills and the ability to manage a small, high-energy team. Backgrounds in management, sales, or corporate leadership are a major plus.
Culture-Driven: Someone who understands that the "magic" of BLUSH is the sisterhood. You should be someone who enjoys networking and building local relationships.
Investment Capability: Candidates should have the liquid capital and net worth required to sustain the business through the ramp-up phase.
Location Preference: Suburban areas with high foot traffic, near grocery stores, or high-end shopping centers where our target demographic (busy women and moms) already spends their time.
Financial Detail
| Financial Category | Estimated Costs / Details |
| Total Investment Required | $108,500 – $480,500 |
| Initial Franchise Fee | $49,500 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Royalty Fee | 7% of gross sales (monthly) |
| Marketing/Brand Fund | 2% of gross sales |
| Infrastructure & Build-out | $50,000 – $250,000 (varies by square footage & site condition) |
| Equipment & Tech Package | $30,000 – $60,000 |
| Initial Working Capital | $20,000 – $50,000 (first 3 months) |
| Expected Break-Even Time | 12 – 18 Months (location dependent) |
| Target Revenue Streams | Memberships, Retail (Apparel/Supplements), Personal Training |