Established
2015
Franchise Units
215
Minimum Investment
$65,489
Franchise Fee
$25,000
Total Investment Range
$89,761
Home Based
No
Description
Board & Brush Creative Studios is a rapidly growing DIY (Do-It-Yourself) paint and sip franchise that blends the charm of hands-on creativity with the excitement of a social experience. Known for its custom wood sign workshops, personalized projects, and engaging instructor-led sessions, Board & Brush has positioned itself as a leading lifestyle and entertainment franchise brand in the United States.
Unlike traditional art studios, this franchise concept is built around offering customers a fun, social, and memorable night out where they can craft custom décor pieces, enjoy beverages, and build lasting connections. The business has become a top destination for group activities, corporate team-building events, private parties, and special occasions, driving steady customer demand across suburban and urban markets.
Board & Brush combines creativity, entertainment, and entrepreneurship—making it a standout franchise opportunity in the arts, crafts, and experiential retail sector.
Why Invest in this Franchise?
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Proven Business Model – A blend of paint-and-sip fun with profitable DIY retail experiences.
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High Demand Market – Growing popularity of experiential entertainment and social creative outlets.
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Low Overhead – Studios require modest square footage, keeping operational costs manageable.
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Recurring Revenue Streams – From workshops, retail sales, private events, and gift card purchases.
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Strong Brand Recognition – Board & Brush is a trusted name in the DIY studio industry with loyal customers nationwide.
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Community-Centric Appeal – Builds local engagement by bringing people together in creative environments.
Background
Established Year: 2015
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Founder: Julie Selby
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Franchise Launch: 2017
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Industry Category: Arts & Crafts, Paint & Sip, Experiential Entertainment
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Headquarters: Hartland, Wisconsin, USA
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Franchise Units: 215
Board & Brush began as a single DIY workshop in Hartland, Wisconsin, where founder Julie Selby envisioned creating a space where people could combine social fun with creative expression. The concept quickly gained traction, and by 2016, the brand had officially started franchising. Today, it has become a nationally recognized brand with hundreds of studios across America, offering a unique blend of hospitality, entertainment, and personalized décor creation.
Its success lies in bridging two booming industries—entertainment and lifestyle retail—while providing entrepreneurs with a franchise model that is easy to operate, scalable, and community-driven.
Support Training
Board & Brush is committed to the success of its "Studio Owners" through a comprehensive support ecosystem:
Pre-Launch Support: You aren't left to guess. The corporate team assists with site selection, lease negotiation tips, and a detailed "Studio Build-Out" guide to ensure your space meets the brand’s signature rustic-chic aesthetic.
Initial Training: New owners attend an intensive training program (typically at the corporate headquarters) covering everything from wood chemistry and power tool safety to POS systems and instructor management.
Marketing Powerhouse: Franchisees benefit from national brand awareness, a robust central website with localized booking pages, and a library of social media assets and email marketing templates.
Operational Excellence: Ongoing support includes monthly webinars, an annual convention, and a dedicated franchise business consultant to help you analyze your P&L and optimize performance.
Ideal Candidate
We aren't just looking for "artists"—we are looking for community leaders. The ideal Board & Brush owner possesses:
The "Host" Mentality: You should love people and enjoy creating a fun, high-energy atmosphere.
Business Acumen: While woodworking skills can be taught, a baseline understanding of marketing, staff management, and customer service is vital.
Passion for DIY: You should have a genuine appreciation for home decor trends and the "maker" culture.
Investment Readiness: Candidates must have the liquidity to fund the build-out and the initial months of operation.
Location Preference: Ideal spots are high-visibility "lifestyle centers" or trendy downtown areas with strong foot traffic and proximity to restaurants and boutiques.
Financial Detail
Franchise Financials
- Initial Franchise Fee: $25,000
- Initial Investment: $65,489 – $89,761
- Royalty Fee: 6%
- Ad Royalty Fee: 1%
Incentives
- Veteran Incentives: 20% off franchise fee
Agreement Terms
- Term of Agreement: 5 years
- Renewable: Yes