Established
2008
Franchise Units
170
Minimum Investment
$2,485,000
Franchise Fee
$35,000
Total Investment Range
$7,360,000
Home Based
No
Description
Boarders Inn & Suites by Cobblestone is a trusted midscale hotel franchise brand under the Cobblestone Hotels family, one of the fastest-growing hotel groups in the United States. Known for its warm hospitality, comfortable accommodations, and strong regional presence, Boarders Inn & Suites has built a reputation as a reliable choice for travelers seeking quality at an affordable price. With the ever-expanding demand for midscale hotels in small towns, suburban areas, and secondary markets, this franchise presents a strategic opportunity for entrepreneurs who want to enter the thriving hospitality industry.
The brand has positioned itself as a guest-focused and franchisee-friendly chain that combines professional operations with local charm. Boarders Inn & Suites provides investors with a scalable and profitable hotel ownership model backed by Cobblestone Hotels’ expertise, strong reservation systems, and proven operational practices.
Why Invest in this Franchise?
Investing in Boarders Inn & Suites by Cobblestone means tapping into a resilient and consistently growing sector of the hotel industry. The midscale hotel market continues to outperform luxury and budget segments due to high traveler demand for affordability and comfort. Franchisees benefit from:
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A recognized brand name with a strong reputation in smaller U.S. markets.
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Access to Cobblestone’s central reservation system (CRS) and loyalty program.
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Proven operational support and efficient management systems.
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High potential for occupancy and revenue growth in underserved markets.
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Lower development costs compared to upscale hotel franchises.
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Flexible property conversion opportunities, making it easier for investors to upgrade existing properties into a Boarders Inn & Suites.
Background
Established Year: Boarders Inn & Suites was founded in 2008 and later integrated into the Cobblestone Hotels brand family.
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Founders: Cobblestone Hotels was founded by Brian Wogernese with the vision of bringing quality hotel accommodations to smaller communities across the USA.
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Franchise Units: Cobblestone Hotels, which owns Boarders Inn & Suites, operates 170+ hotels across 29 states under multiple brands, including Boarders Inn & Suites, Cobblestone Inn & Suites, and others.
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Brand Journey: Boarders Inn & Suites was created to expand Cobblestone’s footprint in small-town and suburban markets where demand for reliable midscale lodging was growing. Over the years, the brand has built a strong presence in secondary and tertiary cities.
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Ownership: Boarders Inn & Suites is fully owned and operated under the Cobblestone Hotels, LLC umbrella.
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Industry Category: Hospitality – Midscale Hotel Franchise.
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Market Presence: With strategic locations across the Midwest, Great Plains, and beyond, the brand continues to expand nationwide, offering entrepreneurs entry into stable markets with consistent demand.
Support Training
Franchisees of Boarders Inn & Suites by Cobblestone receive comprehensive support designed to ensure long-term success:
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Pre-Launch Support: Assistance with site selection, feasibility studies, architectural design, and property conversion options. The franchisor helps with market analysis and competitive positioning.
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Operational Training: A structured training program covering front-desk operations, housekeeping standards, staff management, and guest satisfaction protocols.
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Marketing & Branding Support: Access to Cobblestone’s nationwide marketing campaigns, digital presence, brand guidelines, and customer loyalty program. Franchisees also benefit from an integrated online booking engine and strong digital marketing presence.
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Technology Support: Advanced property management systems (PMS), central reservation system (CRS), and channel distribution tools for maximizing occupancy and revenue.
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Ongoing Support: Continuous operational audits, refresher training, regional meetings, and 24/7 corporate support. Franchisees receive updates on industry best practices and evolving consumer trends.
Ideal Candidate
The most successful Boarders Inn & Suites owners typically possess the following:
Community Leaders: Individuals who are active in their local chamber of commerce and understand the local economic drivers.
Business Experience: A background in management or real estate is preferred, though the brand’s robust training makes it accessible to first-time hotel owners.
Passion for Hospitality: A "guest-first" mindset and a commitment to maintaining the high brand standards of cleanliness and service.
Financial Capability: Investors with the liquid assets to cover the initial construction/conversion and the patience to see a long-term ROI.
Location Preference: Entrepreneurs targeting secondary markets or "pass-through" towns near major highways and industrial hubs.
Financial Detail
| Category | Estimated Cost / Details |
| Total Initial Investment | $2,485,000 – $7,360,000 (Varies by location/size) |
| Initial Franchise Fee | $35,000 |
| Working Capital | $75,000 – $150,000 |
| Royalty Fees | Competitive percentage of gross room revenue (typically 4-5%) |
| Marketing Fund | Standard industry contribution for national brand awareness |
| Infrastructure Costs | Includes site prep, construction, FF&E (Furniture, Fixtures, & Equipment) |
| Expected ROI | Varies by market; driven by high ADR (Average Daily Rate) in underserved towns |
| Potential Revenue Streams | Room rentals, meeting space fees, and Sundry shop sales |