2008
170
$2,000,000
$40,000
$5,000,000
No
Boarders Inn & Suites by Cobblestone is a trusted midscale hotel franchise brand under the Cobblestone Hotels family, one of the fastest-growing hotel groups in the United States. Known for its warm hospitality, comfortable accommodations, and strong regional presence, Boarders Inn & Suites has built a reputation as a reliable choice for travelers seeking quality at an affordable price. With the ever-expanding demand for midscale hotels in small towns, suburban areas, and secondary markets, this franchise presents a strategic opportunity for entrepreneurs who want to enter the thriving hospitality industry.
The brand has positioned itself as a guest-focused and franchisee-friendly chain that combines professional operations with local charm. Boarders Inn & Suites provides investors with a scalable and profitable hotel ownership model backed by Cobblestone Hotels’ expertise, strong reservation systems, and proven operational practices.
Investing in Boarders Inn & Suites by Cobblestone means tapping into a resilient and consistently growing sector of the hotel industry. The midscale hotel market continues to outperform luxury and budget segments due to high traveler demand for affordability and comfort. Franchisees benefit from:
A recognized brand name with a strong reputation in smaller U.S. markets.
Access to Cobblestone’s central reservation system (CRS) and loyalty program.
Proven operational support and efficient management systems.
High potential for occupancy and revenue growth in underserved markets.
Lower development costs compared to upscale hotel franchises.
Flexible property conversion opportunities, making it easier for investors to upgrade existing properties into a Boarders Inn & Suites.
Established Year: Boarders Inn & Suites was founded in 2008 and later integrated into the Cobblestone Hotels brand family.
Founders: Cobblestone Hotels was founded by Brian Wogernese with the vision of bringing quality hotel accommodations to smaller communities across the USA.
Franchise Units: Cobblestone Hotels, which owns Boarders Inn & Suites, operates 170+ hotels across 29 states under multiple brands, including Boarders Inn & Suites, Cobblestone Inn & Suites, and others.
Brand Journey: Boarders Inn & Suites was created to expand Cobblestone’s footprint in small-town and suburban markets where demand for reliable midscale lodging was growing. Over the years, the brand has built a strong presence in secondary and tertiary cities.
Ownership: Boarders Inn & Suites is fully owned and operated under the Cobblestone Hotels, LLC umbrella.
Industry Category: Hospitality – Midscale Hotel Franchise.
Market Presence: With strategic locations across the Midwest, Great Plains, and beyond, the brand continues to expand nationwide, offering entrepreneurs entry into stable markets with consistent demand.
Franchisees of Boarders Inn & Suites by Cobblestone receive comprehensive support designed to ensure long-term success:
Pre-Launch Support: Assistance with site selection, feasibility studies, architectural design, and property conversion options. The franchisor helps with market analysis and competitive positioning.
Operational Training: A structured training program covering front-desk operations, housekeeping standards, staff management, and guest satisfaction protocols.
Marketing & Branding Support: Access to Cobblestone’s nationwide marketing campaigns, digital presence, brand guidelines, and customer loyalty program. Franchisees also benefit from an integrated online booking engine and strong digital marketing presence.
Technology Support: Advanced property management systems (PMS), central reservation system (CRS), and channel distribution tools for maximizing occupancy and revenue.
Ongoing Support: Continuous operational audits, refresher training, regional meetings, and 24/7 corporate support. Franchisees receive updates on industry best practices and evolving consumer trends.
The ideal Boarders Inn & Suites by Cobblestone franchisee is someone who combines a strong entrepreneurial spirit with a deep appreciation for hospitality and community service. Since Cobblestone Hotels primarily focuses on underserved secondary and tertiary markets, franchisees should be motivated by both profit potential and the desire to provide much-needed lodging solutions in their local regions.
Business & Leadership Background:
Previous experience in hospitality, franchising, or real estate development is highly beneficial, but not mandatory.
Strong managerial and leadership skills to oversee hotel staff, daily operations, and guest satisfaction.
Ability to analyze financial performance and make data-driven business decisions.
Financial Capacity:
Minimum liquid capital of $500,000–$750,000 and a net worth of $1.5M–$2M+.
Comfortable with an overall investment range of $2M–$5M for property development or conversion.
Willingness to allocate funds for marketing, staffing, and working capital during the initial launch phase.
Passion for Hospitality:
A genuine interest in creating memorable guest experiences.
Strong customer service orientation with attention to quality, cleanliness, and comfort.
Commitment to upholding Cobblestone Hotels’ reputation for consistency and reliability.
Community-Oriented Mindset:
Ideal candidates value small-town and regional growth and take pride in bringing high-quality accommodations to their local area.
Preference for investing in secondary and tertiary markets where midscale lodging is in demand but often underserved.
Operational Commitment:
Franchisees should be hands-on operators or hire a qualified general manager to maintain high operational standards.
Ability to follow Cobblestone’s proven systems, policies, and procedures for consistent performance.
Growth-Oriented Vision:
Interest in developing multiple hotel units over time to maximize ROI.
Openness to conversion opportunities (upgrading existing hotels to the Boarders Inn & Suites brand) for quicker entry into the market.
The financial investment for a Boarders Inn & Suites by Cobblestone franchise is structured to remain competitive within the midscale hospitality segment:
Total Investment Required: $2,000,000 – $5,000,000 (depending on new build or conversion).
Minimum Investment Required: Around $2,000,000.
Franchise Fee: $40,000 – $50,000.
Franchise Units (Approx.): 170+ under Cobblestone Hotels umbrella (Boarders Inn & Suites makes up a significant portion).
Infrastructure Cost: Varies by property size, construction, or conversion needs.
Marketing Budget: 2%–4% of gross revenue.
Working Capital: Estimated $100,000 – $250,000 for staffing and operations.
Royalty Fees: Typically 4%–5% of gross room revenue.
Expected ROI: 3–5 years, depending on location and market conditions.
Break-Even Time: Average 24–36 months post-launch.
Revenue Streams: Room bookings, extended stays, food & beverage services (where applicable), events/meeting rentals, and loyalty program memberships.
