Established
2006
Franchise Units
7
Minimum Investment
$203,175
Franchise Fee
$25,000
Total Investment Range
$460,000
Home Based
No
Description
Bobbles & Lace is a vibrant women's fashion boutique that offers a curated selection of stylish clothing, shoes, and accessories at affordable prices. Established in 2008, the brand has grown from a single storefront in Marblehead, Massachusetts, to a thriving franchise network with over 20 locations across the United States.
The franchise model is designed for entrepreneurs who are passionate about fashion and community engagement. Each Bobbles & Lace store provides a personalized shopping experience, combining high-quality products with exceptional customer service. The brand's commitment to inclusivity and style ensures that every woman can find something that makes her feel confident and beautiful.
Why Invest in this Franchise?
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Proven Business Model: With over 20 locations, Bobbles & Lace has demonstrated consistent growth and profitability.
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Comprehensive Support: Franchisees receive extensive training, operational guidance, and marketing assistance to ensure success.
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Community-Centric Brand: The brand emphasizes building strong relationships with customers, creating a loyal and engaged community.
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Scalable Opportunities: With plans for nationwide expansion, franchisees have the potential to grow within the brand.
Background
- Founded: 2006
- Franchising Since: 2022
- Founders: Lindsay Rando and her husband, Rick Rando
- Franchise Units: 7
- Headquarters: Massachusetts, USA
Industry Category: Women’s Fashion & Accessories Boutique
Brand Journey: What started as a single, passion-driven shop in Marblehead, MA, has blossomed into a recognizable fashion powerhouse. Lindsay Rando’s vision was to create a space where every woman, regardless of age, could find a piece that made her feel "bold and beautiful." Over the last decade, the brand has expanded through a mix of corporate and franchised locations, primarily across the Northeast, and is now ready for a nationwide push.
Market Presence: Currently operating several high-performing units, the brand has maintained a reputation for excellence in boutique retail, consistently ranking as a "best of" in various local markets.
Support Training
We don’t just hand you the keys; we provide the blueprint for fashion success. Our support system is comprehensive:
Pre-Launch Support: Expert guidance on site selection (finding that "perfect corner"), lease negotiations, and a detailed build-out guide to ensure your boutique has the signature Bobbles & Lace aesthetic.
Initial Training: A deep-dive program covering point-of-sale (POS) systems, inventory management, the "Art of Styling," and team recruitment.
Buying & Merchandising: You gain access to our seasoned buying network. We help you curate your initial inventory and teach you how to read trends so you’re never stuck with "last season’s" look.
Marketing & Social Media: Full access to high-quality brand assets, social media templates, and localized digital marketing strategies designed to drive foot traffic from day one.
Ongoing Operational Support: Regular check-ins, performance audits, and updated style guides to ensure your unit remains profitable and on-brand.
Ideal Candidate
We are looking for partners who are as stylish as they are business-minded. Our ideal candidate includes:
The Fashion Enthusiast: You don't need a degree in fashion, but you must have an eye for style and a pulse on current trends.
The People Person: This is a high-touch business. You should enjoy building relationships with clients and leading a team of stylists.
The Community Leader: Someone who understands their local market and knows how to network within the community to build brand awareness.
Financial Capability: Applicants should have the liquid capital to fund the initial build-out and sustain the first 6–12 months of operations.
Preferred Locations: Upscale lifestyle centers, vibrant "Main Street" districts, or high-traffic suburban shopping hubs.
Financial Detail
| Investment Category | Estimated Cost / Requirement |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Initial Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $203,175 – $460,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 1% of Gross Sales |
| Local Advertising Spend | 2% (Recommended) |
| Initial Inventory | $78,000 – $115,000 |
| Technology Fee | $250 per month |
| Additional Funds (Working Capital) | $25,000 – $50,000 |