Established
1996
Franchise Units
40
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$300,000
Home Based
No
Description
Body & Brain Yoga Tai Chi, founded in 1996 by Ilchi Lee, is a wellness franchise that integrates ancient Korean energy healing practices with modern mind-body techniques. Since its inception in the United States, the franchise has expanded to over 100 locations worldwide, including more than 40 centers across the U.S. The brand offers classes in yoga, tai chi, qigong, and meditation, aiming to enhance physical, mental, and emotional well-being.
Why Invest in This Franchise?
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Growing Wellness Market: The demand for holistic health services is on the rise, with more individuals seeking alternatives to traditional medicine.
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Proven Business Model: With over 40 centers in the U.S., Body & Brain has demonstrated a successful franchise model.
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Comprehensive Training and Support: Franchisees receive extensive training and ongoing support to ensure operational success.
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Positive Community Impact: The franchise emphasizes personal growth and community service, aligning with socially conscious investors.
Background
Established Year:
Body & Brain Center (originally known as Dahn Yoga in the U.S.) was founded in 1996 by Ilchi Lee, a Korean author, educator, and mind-body expert. The franchise evolved from traditional Korean meditation, yoga, and energy-based practices.-
Founders:
Ilchi Lee is the visionary behind Body & Brain. He has written extensively on mind-body wellness and developed methods combining yoga, Tai Chi, Qigong, and meditation to improve physical, mental, and emotional health. -
Franchise Units:
The brand has expanded to over 100 locations globally, with more than 40 centers in the USA. Each center operates as a licensed franchise, following the standardized curriculum and business model. -
Brand Journey & Company History:
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1985: Dahn Yoga was founded in Korea as a wellness practice combining yoga and energy healing.
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1996: Expansion to the United States with the first Body & Brain center.
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2015: Rebranding from Dahn Yoga to Body & Brain, emphasizing holistic wellness, energy training, and mental clarity.
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The company has continued to innovate, offering online classes, workshops, and certification programs for instructors.
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Support Training
We ensure our franchisees are never walking the path alone. Our support system is one of the most comprehensive in the wellness industry:
Pre-Launch Support: Expert guidance on site selection, lease negotiation, and interior design to ensure your center meets our tranquil, high-standard aesthetic.
Academic & Technical Training: Intensive instructor training for you and your staff. We teach you the science of Brain Education, energy healing, and class instruction.
Operational Support: Access to our proprietary management software for scheduling, billing, and CRM.
Marketing & Branding: National brand awareness campaigns, localized SEO strategies, social media templates, and Grand Opening promotional kits.
Ongoing Mentorship: Regular regional meetings, advanced workshops for instructors, and a dedicated franchise business consultant to help you analyze KPIs and growth.
Ideal Candidate
We are looking for partners who believe that health is more than just "not being sick."
Passion for Wellness: You should have a genuine interest in holistic health, meditation, or yoga.
Business Acumen: While we provide the tools, a background in management, sales, or customer service is highly beneficial for driving center growth.
Investment Capability: Candidates should have the liquid capital required for the initial setup and at least six months of operational runway.
Community Mindset: Someone who wants to be an active leader in their local community, building partnerships with local health providers and businesses.
Location Preference: Ideal locations include suburban professional hubs, high-traffic retail centers, or wellness-focused urban neighborhoods.
Financial Detail
| Item | Estimated Range (USD) |
| Minimum Investment | $100,000 |
| Total Investment Required | $150,000 – $300,000 |
| Franchise Fee | $25,000 – $35,000 |
| Infrastructure/Build-out | $50,000 – $120,000 |
| Marketing Budget (Launch) | $10,000 – $20,000 |
| Working Capital (6 Months) | $30,000 – $50,000 |
| Royalty Fees | 7% of Gross Sales |
| Expected ROI | Varies (Typically 2–4 years) |