2012
67
$228,000
$40,000
$676,000
No
BODYROK is revolutionizing the fitness industry with its immersive, high-intensity Pilates-inspired workouts. Founded in California in 2012, BODYROK offers a unique blend of traditional Pilates and strength training, set to energizing music and dynamic lighting. Each 45-minute session is designed to sculpt and tone the body, providing a full-body workout that engages all the senses. With a focus on form and alignment, BODYROK ensures that every movement is purposeful, delivering superior results in a shorter time frame.
The franchise model is designed for entrepreneurs who are passionate about fitness and community building. BODYROK provides a comprehensive support system, including training, marketing, and operational assistance, to ensure the success of each franchisee. With a growing presence across the United States, BODYROK is poised for continued expansion, offering a lucrative opportunity for investors looking to enter the boutique fitness market.
Innovative Fitness Concept: BODYROK combines the benefits of Pilates with strength training, set to music and lights, creating a unique and engaging workout experience.
Proven Business Model: With a growing number of successful franchise locations, BODYROK has demonstrated scalability and profitability.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and equipment maintenance.
High Member Retention: The engaging workout experience leads to high member satisfaction and retention rates.
Flexible Investment Options: BODYROK offers opportunities for single-unit and multi-unit franchise ownership, catering to different investment capabilities.
Founded: 2012, California, USA
Founders: Jake Irion and his team
Brand Journey & Company History:
BodyROK started as a unique concept in the boutique fitness market, combining traditional Pilates principles with dynamic strength training exercises set to energizing music and RAVE lighting. The goal was to create a full-body workout experience that is not only physically effective but also highly engaging for members. Over the years, BodyROK has refined its training programs and studio designs to ensure maximum results in shorter, 45-minute sessions.
The company’s expansion strategy focuses on franchising, with the first franchises launching around 2016. Since then, BodyROK has grown steadily, opening approximately 67 studios across multiple U.S. states, including California, New York, New Jersey, Tennessee, Georgia, and Illinois. The brand is known for its modern, immersive studio environment and its focus on community-driven fitness experiences.
Market Presence in the USA:
BodyROK positions itself in the boutique fitness segment, specializing in Pilates and strength-based workouts. Its studios cater to clients looking for high-quality, instructor-led classes that deliver visible results. The brand is recognized for its innovative approach to group fitness, combining music, lighting, and technology to create an unmatched studio experience.
Industry Category: Boutique Fitness / Pilates / Strength Training
Other Information: BodyROK is considered a premium fitness brand with a strong reputation for customer satisfaction and results-driven programs. Its franchise model is designed to be scalable, profitable, and supported with extensive training and marketing systems to ensure franchisee success.
BODYROK offers a robust support system to ensure the success of its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to ensure optimal location and layout.
Training: Comprehensive training program covering operations, equipment usage, class instruction, and customer service.
Marketing Support: Access to branded marketing materials, digital marketing strategies, and promotional campaigns to attract and retain members.
Ongoing Support: Regular operational check-ins, performance reviews, and updates on best practices to ensure continuous improvement.
Technology Package: Provision of proprietary equipment and software to manage class schedules, memberships, and payments efficiently.
The ideal BodyROK franchisee is someone who combines a passion for fitness with strong business acumen. Since BodyROK is a boutique fitness brand offering specialized Pilates and strength-training workouts, the franchisee should be committed to delivering an exceptional customer experience while managing a profitable business.
Key Attributes of an Ideal Franchisee:
Passion for Health & Fitness:
Strong personal interest in wellness, Pilates, or functional strength training.
Enthusiasm for promoting healthy lifestyles and motivating clients.
Entrepreneurial Mindset:
Ability to manage day-to-day operations, staff, and finances effectively.
Experience in running a business or managing teams is highly valuable, though not mandatory.
Community-Oriented:
Enjoys building relationships and fostering a loyal client base.
Values creating a supportive and engaging studio culture.
Financial Capability:
Meets minimum financial requirements (net worth and liquid capital) to handle initial investment and operational costs.
Comfortable investing in marketing, staffing, and studio infrastructure to ensure business growth.
Commitment to Excellence:
Dedicated to maintaining high-quality standards in studio operations and client services.
Willingness to follow the proven BodyROK franchise system while adding local community value.
Location & Market Awareness:
Preference for locations with a health-conscious demographic and strong demand for boutique fitness.
Ability to analyze local markets to maximize membership and revenue potential.
Summary:
The ideal BodyROK franchisee is a motivated, fitness-oriented entrepreneur with business skills, financial readiness, and a passion for building a strong community. They are committed to following the BodyROK system while actively engaging with members to deliver a unique, results-driven fitness experience.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $228,000 – $676,000 |
| Minimum Investment | $228,000 |
| Franchise Fee | $40,000 |
| Royalty Fee | 5% of gross revenue |
| Marketing Fee | 1% of gross revenue |
| Working Capital | $10,000 – $15,000 |
| Infrastructure / Studio Cost | Included in total investment (depends on location, size, and build-out requirements) |
| Expected ROI | Varies by location; strong returns reported due to high member retention |
| Break-Even Time | 12 – 24 months |
| Potential Revenue Streams | Membership fees, retail product sales, special classes/events, workshops |
| Franchise Units | Approximately 67 studios across the USA |
