Established
2020
Franchise Units
20
Minimum Investment
$80,000
Franchise Fee
$20,000
Total Investment Range
$250,000
Home Based
No
Description
Bondi Bowls is an Australian-inspired, Oklahoma-based franchise redefining the healthy eating landscape in the U.S. with its vibrant, clean, and Instagram-worthy açaí bowls. Founded in June 2020 by Bailey Wilson, the brand quickly gained popularity for its commitment to wholesome ingredients—vegan, organic, and free from refined sugars—served in a fun, beachy atmosphere. The name "Bondi" pays homage to Sydney’s iconic Bondi Beach, reflecting the brand’s laid-back, coastal vibe.
What began as a single food truck has evolved into a rapidly growing franchise, with 17 trucks across eight states, one brick-and-mortar location, and two kiosks in Oklahoma sporting venues. Bondi Bowls combines the appeal of a trendy café with the flexibility of a mobile food truck, making it an attractive investment for entrepreneurs seeking a low-overhead, high-visibility business model.
Why Invest in this Franchise?
-
Rapid Growth: From a single food truck to a multi-state operation in under three years.
-
Strong Brand Identity: A vibrant, beach-inspired aesthetic that resonates with health-conscious consumers.
-
Social Media Savvy: High engagement on platforms like Instagram, driving organic marketing and customer loyalty.
-
Community-Focused: A mission-driven brand that partners with local entrepreneurs and supports foster and adoption nonprofits.
-
Flexible Business Models: Options include food trucks, kiosks, and storefronts, catering to various investment levels and market conditions.
Background
Established: June 2020
-
Founder: Bailey Wilson, a first-time entrepreneur who transformed a passion for açaí bowls into a thriving business.
-
Franchise Units: 17 trucks, 1 storefront, and 2 kiosks across eight states.
-
Company History: Launched during the COVID-19 pandemic, Bondi Bowls quickly expanded through franchising, supported by a strong mission and community involvement.
-
Ownership: Privately owned by Bailey Wilson and her family.
-
Market Presence in the USA: Active in Oklahoma, Texas, Alabama, Arkansas, and California, with plans for further expansion.
-
Industry Category: Quick-service restaurants specializing in healthy, plant-based menu items.
Support Training
Bondi Bowls offers comprehensive support to franchisees, ensuring a smooth launch and sustained success:
-
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design tailored to the brand’s aesthetic.
-
Training: Extensive training programs covering operations, customer service, and product preparation to maintain consistency across locations.
-
Marketing Support: Guidance on local and digital marketing strategies, including social media promotion and community engagement.
-
Ongoing Support: Continuous access to a dedicated support team, regular performance reviews, and updates on product offerings and operational best practices.
-
Community Engagement: Encouragement to partner with local organizations and participate in community events to strengthen brand presence.
Ideal Candidate
Bondi Bowls seeks franchisees who align with its brand values, mission, and operational model. The ideal franchisee is more than just a financial investor—they are a hands-on entrepreneur who embodies the health-conscious, community-oriented, and customer-first spirit of the brand.
1. Passion for Health and Wellness
-
Should have a genuine interest in promoting a healthy lifestyle and plant-based nutrition.
-
Enthusiasm for açaí bowls, smoothies, and fresh, organic ingredients is key, as it helps maintain authenticity when interacting with customers.
2. Community-Oriented Mindset
-
Bondi Bowls emphasizes local engagement and social impact, such as partnerships with foster and adoption nonprofits.
-
Franchisees should be motivated to participate in community events, sponsorships, and local marketing initiatives to strengthen brand visibility and goodwill.
3. Entrepreneurial Spirit
-
Strong work ethic and commitment to business growth.
-
Ability to manage day-to-day operations efficiently, from staffing and inventory to customer service and marketing.
-
Resourcefulness and problem-solving skills to adapt to local market conditions.
4. Customer-Focused Attitude
-
Dedicated to providing exceptional customer service in a welcoming, upbeat environment.
-
Can foster repeat business through a strong connection with customers and the local community.
5. Financial Capability
-
Able to meet the franchise investment requirements, which include franchise fees, setup costs (food truck, kiosk, or storefront), and working capital for initial operations.
-
Financially prepared to sustain business operations until the franchise reaches profitability.
6. Location Preference and Flexibility
-
Open to operating in various models: food truck, kiosk, or brick-and-mortar store.
-
Should understand their local market and adapt Bondi Bowls’ offerings to regional preferences without compromising brand standards.
7. Alignment with Brand Values
-
Committed to the fun, beach-inspired aesthetic and social media-friendly environment that defines Bondi Bowls.
-
Supportive of the brand’s mission-driven approach and willing to represent it authentically in their community.
Financial Detail
| Financial Component | Estimated Range / Notes |
|---|---|
| Total Investment Required | $80,000 – $250,000 (depends on model: food truck, kiosk, or storefront) |
| Franchise Fee | $20,000 – $50,000 |
| Infrastructure / Build-Out | $30,000 – $150,000 (truck/kiosk setup, interior design for storefront, equipment) |
| Marketing Budget | $5,000 – $15,000 initially; ongoing marketing fees may apply |
| Working Capital | $10,000 – $30,000 (to cover initial operational expenses such as payroll, inventory, and utilities) |
| Royalty Fees | 5% – 8% of gross sales (typical for food franchises; exact % provided during disclosure) |
| Expected ROI | 12–24 months depending on location, market demand, and business model |
| Break-Even Time | 12–18 months |
| Revenue Streams | Açaí bowls, smoothies, lemonade, cold brew, shaved ice, catering services, merchandise |
| Franchise Units (Current) | 17 food trucks, 2 kiosks, 1 storefront across 8 states |