1999
500
$299,000
$30,000
$455,000
No
Booster Juice is Canada's premier juice and smoothie bar, offering a vibrant, health-focused alternative to traditional fast food. Founded in 1999 in Sherwood Park, Alberta, by Dale Wishewan, the brand has grown into a globally recognized name with over 500 locations worldwide. Booster Juice combines fresh ingredients with a dynamic brand image, catering to an active, health-conscious clientele seeking nutritious, on-the-go options.
Proven Business Model: With a strong presence in Canada and expanding international markets, Booster Juice offers a tested and scalable business model.
Health-Conscious Market Trend: Capitalize on the growing demand for healthy, quick-service food options.
Brand Recognition: Benefit from the established brand's reputation and customer loyalty.
Comprehensive Support: Receive extensive training and ongoing support to ensure franchisee success.
Founded: 1999
Founder: Dale Wishewan
Headquarters: Edmonton, Alberta, Canada
Industry Category: Quick Service Restaurant (QSR) – Juice and Smoothie Bar
Ownership: Privately Held
Franchise Units: Over 500 globally, including locations in Canada, select international markets, and emerging presence in the USA.
Brand Journey & Company History:
Booster Juice was established in 1999 by Dale Wishewan in Sherwood Park, Alberta. The founder envisioned a health-focused alternative to fast food, providing quick, nutritious smoothies and juices made from fresh fruits and vegetables. From a single location, the brand quickly expanded across Canada, gaining a reputation for quality, innovation, and customer loyalty.
Booster Juice’s growth strategy relied heavily on franchising, which allowed rapid expansion while maintaining consistent product quality and operational standards. The company emphasizes fresh, customizable beverages, catering to the growing trend of health-conscious consumers seeking convenient, nutritious options.
Ownership & Management:
The company remains privately owned, maintaining strong oversight of brand standards, quality, and franchisee support. This ownership structure allows Booster Juice to focus on sustainable growth and support for franchisees without public market pressures.
Market Presence in the USA:
While Booster Juice’s strongest presence is in Canada, the brand has strategically begun expanding into the U.S. market. The focus is on high-traffic urban areas and strategic partnerships that allow the brand to establish itself as a recognizable player in the juice and smoothie category in the U.S.
Industry Positioning:
Booster Juice competes in the fast-growing juice and smoothie bar industry, which benefits from rising health awareness and demand for convenient, nutritious food options. The brand is positioned as a premium, yet accessible, choice for health-conscious consumers, standing out for its commitment to freshness, quality, and innovation in flavors and product offerings.
Booster Juice provides a comprehensive support system to help franchisees launch and run a successful business. This includes assistance before, during, and after the store opens.
Site Selection & Lease Negotiation: Guidance in choosing the right location with high foot traffic, visibility, and growth potential. Assistance in negotiating lease terms to secure favorable agreements.
Store Design & Construction: Help with store layout, design, and equipment selection to ensure consistency with Booster Juice’s brand standards.
Business Plan & Financial Guidance: Support in developing a business plan, including sales projections, budgeting, and expected return on investment.
Pre-Opening Marketing: Guidance for local marketing campaigns to build brand awareness and attract customers before launch.
Training in Daily Operations: Hands-on training for franchisees and their staff covering product preparation, inventory management, food safety, and customer service.
Standard Operating Procedures (SOPs): Access to comprehensive manuals detailing best practices, operational processes, and quality standards.
Ongoing Performance Monitoring: Regular visits from corporate support teams to evaluate operations, provide feedback, and ensure adherence to brand standards.
National Marketing Campaigns: Booster Juice runs campaigns to boost brand recognition and attract customers across markets.
Local Marketing Assistance: Tools, templates, and guidance to create effective local promotions, social media marketing, and community engagement strategies.
Promotional Materials: Access to branded materials, POS displays, menu boards, and seasonal campaign assets.
Franchisee Training Program: Comprehensive program covering business management, store operations, and team leadership.
Employee Training: Staff training programs that ensure high-quality customer service and product consistency.
Ongoing Development: Periodic workshops, webinars, and refresher courses to keep franchisees updated on operational improvements and industry trends.
Point-of-Sale System: Access to a proprietary POS system for inventory management, sales tracking, and reporting.
Business Analytics: Tools and software to monitor performance, manage costs, and make data-driven decisions.
Booster Juice provides long-term support, including operational guidance, marketing updates, product innovation, and troubleshooting. This ensures franchisees remain competitive and aligned with the brand’s growth strategy.
Booster Juice seeks franchisees who are passionate about health, wellness, and entrepreneurship. The brand thrives when franchisees share its commitment to delivering high-quality, fresh, and nutritious products to customers.
Business-Oriented: The ideal franchisee has a strong desire to run and grow their own business while following a proven franchise model.
Motivated & Self-Driven: Willingness to work hard, take initiative, and lead by example.
Aligned with Brand Values: Enthusiasm for healthy living, smoothies, and fresh juices.
Customer-Centric Approach: Committed to creating a positive, welcoming environment for health-conscious consumers.
Investment Readiness: Ability to meet the financial requirements, including franchise fees, working capital, and operational costs.
Understanding of ROI: Awareness that franchise ownership requires both upfront investment and ongoing operational commitment.
Preferably in Retail or Food Service: Experience managing a business, team, or retail operation is advantageous but not mandatory.
Leadership Skills: Strong ability to train, motivate, and manage staff effectively, ensuring excellent customer service and operational efficiency.
Operational Discipline: Dedication to maintaining Booster Juice’s high standards for product quality, cleanliness, and customer service.
Attention to Detail: Ensures consistency in recipes, presentation, and overall customer experience.
High-Traffic Areas: Ideal franchisees are interested in operating in shopping malls, urban centers, airports, or locations with significant foot traffic.
Community Engagement: Willingness to participate in local marketing and community events to build brand awareness and loyalty.
Expansion Potential: Open to growing multiple units or exploring new locations once the initial store is established.
Adaptability: Ability to adapt to market trends, new product offerings, and operational innovations.
| Financial Aspect | Details (USD) |
|---|---|
| Total Investment Required | $299,000 – $455,000 |
| Franchise Fee | Up to $30,000 |
| Royalty Fees | 6% of gross sales |
| Marketing Fees | 3.5% of gross sales |
| Minimum Liquid Capital | $165,000 – $338,000 |
| Infrastructure / Build-Out Cost | Included in total investment; varies based on location and store size |
| Working Capital | Part of total investment; ensures smooth operations for first months |
| Expected ROI | Varies by location; strong potential returns based on Canadian performance |
| Break-Even Time | 18 – 24 months |
| Revenue Streams | Sale of smoothies, fresh juices, food items, seasonal promotions, catering |
