1992
50
$125,525
$55,000
$148,530
No
Border Magic stands as the premier franchised provider of decorative concrete landscape edging in the United States. Since its inception in 1992 and franchising in 2002, the company has revolutionized the landscaping industry with its innovative, customizable products and exceptional service. Headquartered in Waco, Texas, Border Magic offers a unique opportunity for entrepreneurs to tap into a niche market with minimal competition.
The franchise specializes in providing durable, aesthetically pleasing landscape edging solutions that enhance curb appeal and property value. With a product lineup featuring 30 styles, 15 patterns, and 23 colors, Border Magic caters to a diverse clientele, including homeowners, businesses, schools, and golf courses. The company's commitment to quality is underscored by its exclusive 10-year limited warranty, a testament to the superior strength and longevity of its products.
Exclusive Market Position: As the only franchised company in the U.S. specializing in decorative landscape edging, Border Magic occupies a unique niche with limited competition.
Proven Business Model: With nearly 50 franchise locations nationwide, Border Magic has demonstrated consistent growth and operational success.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and customer service, ensuring a solid foundation for business success.
Scalable Operations: The business model is designed for scalability, allowing franchisees to expand their operations and increase revenue potential over time.
Home-Based Flexibility: Border Magic franchises can be operated from home, offering flexibility and reducing overhead costs.
Established Year: 1992
Franchise Units: Approximately 50 locations across the United States
Founders: Butch Mogavero
Company History: Founded in Waco, Texas, Border Magic pioneered the decorative landscape edging industry, focusing on providing high-quality, customizable solutions for residential and commercial properties.
Ownership: Privately held
Market Presence: Border Magic has a strong presence in various U.S. states, including Texas, Georgia, and Arizona, with opportunities for expansion in untapped markets.
Industry Category: Landscaping and Lawn Care Services
Border Magic offers a comprehensive support system to ensure the success of its franchisees:
Pre-Launch Training: Franchisees undergo an intensive training program covering product knowledge, installation techniques, and business operations.
Operational Support: Ongoing assistance in areas such as inventory management, scheduling, and customer service to streamline daily operations.
Marketing Support: Access to proven marketing strategies, promotional materials, and digital marketing tools to attract and retain customers.
Technical Support: Guidance on equipment maintenance, product updates, and troubleshooting to ensure high-quality service delivery.
Community Engagement: Franchisees are part of a supportive network, sharing best practices and collaborating to overcome challenges.
The ideal franchisee for Border Magic is someone who combines entrepreneurial drive with a passion for quality landscaping and customer service. This individual should be ready to operate a business in a niche market with strong growth potential, leveraging the proven systems and support offered by the franchisor.
Entrepreneurial Mindset
Motivated to own and operate a business independently, while adhering to a structured franchise model.
Willing to take initiative, solve problems, and make strategic decisions for business growth.
Customer-Focused Approach
Strong dedication to providing exceptional service.
Ability to build lasting relationships with homeowners, businesses, and commercial clients.
Understands the value of repeat business and referrals.
Operational Competence
Comfortable managing day-to-day business operations including scheduling installations, handling inventory, coordinating with staff, and maintaining equipment.
Detail-oriented and organized to ensure consistent, high-quality service.
Financial Capability
Access to sufficient capital to cover the initial franchise fee, equipment costs, and working capital.
Ability to manage budgets and understand profit margins, revenue streams, and return on investment.
Passion for Landscaping and Design
Interest in enhancing outdoor spaces through decorative landscape solutions.
Enjoys hands-on work as well as the creative aspect of offering clients aesthetically pleasing products.
Territory and Market Focus
Willingness to operate within a designated geographic area.
Understanding of local market dynamics, including demand for residential and commercial landscaping services.
Team Leadership and Communication Skills
Ability to lead and manage a small team of installers and support staff.
Strong communication skills for interacting with customers, suppliers, and franchisor support teams.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $125,525 – $148,530 |
| Minimum Liquid Capital | $50,000 |
| Franchise Fee | $55,000 |
| Infrastructure / Equipment | Includes vehicle, tools, signage, and installation equipment |
| Marketing Budget | Allocated for local advertising, promotions, and digital marketing campaigns |
| Working Capital | Funds to cover initial operating expenses during startup |
| Royalty Fees | 7% of gross sales or a minimum flat fee of $595/month for the first year |
| Expected ROI | Varies depending on market conditions and operational efficiency |
| Break-Even Time | Typically 12 – 24 months depending on sales performance |
| Revenue Streams | Residential installations, commercial projects, repeat business, upsells |
| Other Fees / Costs | Ongoing training, software subscriptions, and optional additional equipment upgrades |
