Established
1992
Franchise Units
54
Minimum Investment
$131,500
Franchise Fee
$55,000
Total Investment Range
$134,000
Home Based
No
Description
Border Magic stands as the premier franchised provider of decorative concrete landscape edging in the United States. Since its inception in 1992 and franchising in 2003, the company has revolutionized the landscaping industry with its innovative, customizable products and exceptional service. Headquartered in Waco, Texas, Border Magic offers a unique opportunity for entrepreneurs to tap into a niche market with minimal competition.
The franchise specializes in providing durable, aesthetically pleasing landscape edging solutions that enhance curb appeal and property value. With a product lineup featuring 30 styles, 15 patterns, and 23 colors, Border Magic caters to a diverse clientele, including homeowners, businesses, schools, and golf courses. The company's commitment to quality is underscored by its exclusive 10-year limited warranty, a testament to the superior strength and longevity of its products.
Why Invest in This Franchise?
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Exclusive Market Position: As the only franchised company in the U.S. specializing in decorative landscape edging, Border Magic occupies a unique niche with limited competition.
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Proven Business Model: With nearly 50 franchise locations nationwide, Border Magic has demonstrated consistent growth and operational success.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and customer service, ensuring a solid foundation for business success.
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Scalable Operations: The business model is designed for scalability, allowing franchisees to expand their operations and increase revenue potential over time.
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Home-Based Flexibility: Border Magic franchises can be operated from home, offering flexibility and reducing overhead costs.
Background
Founded: 1992
Franchising Since: 2003
Founders: Border Magic was developed under the vision of the Boulder Designs family of brands, focusing on high-quality outdoor enhancements.
Franchised Units: 54
Company-Owned Units: 0Brand Journey: What started as a specialized curbing solution in the Midwest has grown into a national brand. The company transitioned from a simple service provider to a sophisticated franchise system that prioritizes the success of individual owners through advanced chemistry and engineering in their concrete products.
Industry Category: Decorative Concrete / Landscaping Construction.
- States Registered In:
- AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
- Canada Franchises: Yes
- International Franchises: Yes
Support Training
Border Magic offers a comprehensive support system to ensure the success of its franchisees:
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Pre-Launch Training: Franchisees undergo an intensive training program covering product knowledge, installation techniques, and business operations.
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Operational Support: Ongoing assistance in areas such as inventory management, scheduling, and customer service to streamline daily operations.
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Marketing Support: Access to proven marketing strategies, promotional materials, and digital marketing tools to attract and retain customers.
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Technical Support: Guidance on equipment maintenance, product updates, and troubleshooting to ensure high-quality service delivery.
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Community Engagement: Franchisees are part of a supportive network, sharing best practices and collaborating to overcome challenges.
Ideal Candidate
The most successful Border Magic owners share a specific set of traits:
The "Outdoor" Entrepreneur: Ideally suited for individuals who enjoy being active and seeing tangible, physical results at the end of the workday.
Sales & People Skills: While the product is great, the ability to communicate with homeowners and build relationships with local homebuilders is key.
Quality Focused: A "good enough" attitude won't work here. The brand relies on precision and a keen eye for design and color matching.
Investment Capability: Candidates should have the liquid capital for the initial franchise fee and the equipment package.
Location Preference: Suburban areas with high rates of homeownership and a focus on "curb appeal" are the primary target markets.
Financial Detail
Cash Investment: $98,500 – $104,330
Total Investment: $131,500 – $134,000
Initial Franchise Fee: $63,000
Minimum Net Worth: $135,000
Royalty Fee: 7% or minimum flat fee: $595 (months 1–12), $795 (months 13–24), $950 (months 25–120), whichever is greater
Advertising Fee: None
Item 19: Yes
Average Number of Employees: 3
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount: $2,500 off a new franchise