Established
2021
Franchise Units
00
Minimum Investment
$304,250
Franchise Fee
$40,000
Total Investment Range
$490,500
Home Based
No
Description
Bowie Barker Bath + Groomerie is revolutionizing the pet grooming industry with a modern, tech-forward approach that caters to the evolving needs of today’s pet owners. Founded in Los Angeles in 2021, the brand offers a dual-service model combining full-service grooming by trained professionals and self-serve wash stations for dogs of all sizes. With a focus on convenience, quality, and customer experience, Bowie Barker aims to expand nationally, targeting up to 200 locations by 2028.
Why Invest in This Franchise?
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Booming Industry: The U.S. pet industry is projected to grow at 5.3% annually through 2025, with over 90 million dogs and 65 million households owning pets.
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Modern Business Model: Bowie Barker offers a membership-based pricing structure, providing predictable recurring revenue.
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Tech-Driven Operations: A custom booking system and app streamline the customer experience, from scheduling to payment, enhancing operational efficiency.
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Exceptional Support: Franchisees receive comprehensive training and ongoing support, including operational guidance, marketing assistance, and access to a proven business model.
Background
- Established: 2021
Founders: Jeff Platt (former CEO of Sky Zone), Gara Post (Co-Founder of The NOW Massage), and Michelle Sandonato (VP of Strategy at The NOW Massage).
Brand Journey: Born under the Post Investment Group umbrella, Bowie Barker was created to modernize the "shabby" reputation of traditional grooming. It combines the wellness focus of a spa with the operational rigor of a global franchise.
Industry Category: Pet Services / Specialty Grooming & Wellness.
- First Unit Franchised: 2023
- Franchised Units: 0
- Company-Owned Units: 1
- States Registered:
- AL, AK, AZ, AR, CA, CO, DE, GA, ID, IL, IN, IA, KS, LA, ME, MA, MI, MS, MO, MT, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, VT, WV, WI, WY
- Canada Franchises: No
- International Franchises: No
Support Training
Financial Assistance: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training
- Franchisees get access to online webinars and training modules.
- Remote training is attended by the Franchisee and their General Manager during shop construction.
- A 3–4 day in-person training is hosted at corporate headquarters in Los Angeles.
- Training covers brand standards and day-to-day business operations.
- Pre-opening training takes place at the Franchisee’s shop, with on-site trainers preparing the team for opening day and ongoing operations.
Ideal Candidate
Business Background: Experience in retail, hospitality, or customer service industries is advantageous.
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Passion: A love for animals and a commitment to providing exceptional pet care services.
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Investment Capability: Ability to meet financial requirements, including initial investment and working capital.
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Location Preference: Interest in establishing a presence in suburban or urban areas with a high density of pet owners.
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Operational Involvement: Willingness to be actively involved in day-to-day operations, ensuring quality service and customer satisfaction.
Financial Detail
Cash Investment: $80,000 – $150,000
Total Investment: $304,250 – $490,500
Minimum Net Worth: $500,000
Franchise Fee: $40,000
Royalty: 6%
Ad Fund: 2%
Item 19: No
Average Employees Needed: 10
Visa Candidates: Yes
Passive Ownership: No
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes