1983
100
$500,000
$22,950
$652,150
No
Brake Masters is a trusted name in the automotive repair industry, renowned for its commitment to honesty, quality service, and customer satisfaction. Established in 1983, the company has grown from a single brake repair shop in Tucson, Arizona, into a prominent franchise with over 100 locations across the Southwestern United States, including Arizona, California, Nevada, New Mexico, and Texas .
The brand's core philosophy, "An Honest Brake®," emphasizes transparency and integrity in all customer interactions. This approach has fostered long-term relationships with clients and has been instrumental in the company's expansion. Brake Masters offers a comprehensive range of services, including brake repair, oil changes, wheel alignments, engine diagnostics, and more, catering to a broad customer base .
Investing in a Brake Masters franchise presents a unique opportunity to be part of a reputable brand with a proven business model. The automotive repair industry is essential and recession-resistant, ensuring a steady demand for services. Brake Masters' commitment to quality and customer satisfaction has established a loyal clientele, providing a solid foundation for franchisees.
The franchise offers comprehensive support, including training, marketing, and operational assistance, ensuring franchisees are well-equipped to succeed. Additionally, the brand's established presence in multiple states offers potential for growth and expansion.
Brake Masters was founded in 1983 in Tucson, Arizona.
Over nearly four decades, it has grown from a single brake repair shop into a well-recognized automotive service franchise.
The company was founded by Eric and Shalom Laytin, who envisioned a brake repair service built on honesty, quality, and customer trust.
Their guiding philosophy, “An Honest Brake®,” remains central to the brand’s operations and reputation.
Brake Masters operates over 100 franchise locations across the Southwestern United States.
States with significant presence include Arizona, California, Nevada, New Mexico, and Texas.
The franchise network continues to expand, offering opportunities for new investors.
Started as a single local brake service shop.
Expanded regionally through franchising in the early 1990s.
Introduced a wide range of automotive services beyond brake repair, including oil changes, wheel alignments, and engine diagnostics.
Developed a strong reputation for integrity, customer satisfaction, and reliable service.
Brake Masters is privately held by GB Auto Service, Inc., maintaining centralized control over brand standards, franchise policies, and operational guidance.
The franchise has a strong foothold in key Southwestern markets with high traffic and strong demand for automotive services.
Known for consistent branding, quality service, and customer loyalty, it has built a recognizable name in the automotive repair industry.
Brake Masters operates in the automotive repair and maintenance sector, which is a recession-resistant, essential services industry.
Its specialized focus on brakes, coupled with expanded auto services, positions the franchise competitively in the market.
Brake Masters offers a comprehensive support system designed to ensure that franchisees succeed from day one and continue growing their business. Their approach combines pre-launch assistance, operational guidance, marketing support, technical resources, and ongoing training.
Site Selection & Real Estate Assistance: Brake Masters helps franchisees identify the best location based on demographics, traffic patterns, and market potential. They assist with lease negotiations to ensure favorable terms.
Store Design & Setup: Guidance is provided on layout, equipment selection, and interior/exterior branding to create a consistent, professional customer experience.
Initial Hiring & Staff Planning: Support in recruiting qualified technicians and front-office personnel to start operations efficiently.
Classroom Training: Franchisees receive structured classroom sessions covering business operations, customer service, accounting, and marketing.
Hands-On Operational Training: On-the-job training at an existing Brake Masters location teaches daily operations, repair techniques, and service protocols.
Management Training: Franchisees learn staff supervision, scheduling, and workflow optimization to ensure smooth operations from day one.
Ongoing Business Guidance: Regular check-ins and support from regional managers help troubleshoot operational challenges, optimize service offerings, and improve efficiency.
Inventory & Supply Chain Support: Access to approved vendors and suppliers for high-quality parts and materials ensures consistent service standards.
Technology & Systems: Training and ongoing support for proprietary software systems for appointment scheduling, billing, and customer relationship management.
National Marketing Campaigns: Franchisees benefit from brand-wide advertising campaigns, including digital ads, social media, and print promotions.
Local Marketing Assistance: Guidance and materials for local promotions, grand openings, and community outreach events.
Branding Consistency: Support in implementing corporate-approved marketing collateral, signage, and online presence to maintain a consistent brand image.
Continual Technical Training: Updates on the latest automotive technologies, repair techniques, and diagnostic tools.
Workshops & Seminars: Periodic sessions on operational excellence, customer service, and marketing trends.
Support Network: Access to a network of fellow franchisees for mentorship, idea-sharing, and collaborative problem-solving.
Brake Masters is looking for motivated and capable individuals who can uphold the brand’s reputation for honesty, quality, and customer service. The ideal franchisee combines business acumen, passion for the automotive industry, and the ability to manage a service-focused team.
Franchisees should be self-motivated and driven to build a successful business.
Ability to make strategic decisions, manage operations, and lead a team effectively.
Strong focus on customer satisfaction, operational excellence, and long-term business growth.
Minimum Net Worth: Approximately $500,000.
Liquid Capital: At least $150,000 to cover initial investments, working capital, and operational expenses.
Franchisees must be prepared to invest in marketing, staffing, and infrastructure to ensure a successful launch.
While prior automotive repair experience is beneficial, it is not mandatory.
Experience in management, customer service, or running a small business is highly valued.
Ability to understand operational systems, financial management, and team leadership is crucial.
Interest in cars, maintenance, and repair services helps in connecting with customers and understanding the business.
Commitment to maintaining high-quality service standards and following the brand’s “An Honest Brake®” philosophy.
Franchisees should be invested in building relationships within their local community.
Active participation in local events, sponsorships, and customer outreach initiatives is encouraged.
A focus on reputation, trust, and customer loyalty to grow the business sustainably.
Ideal candidates should consider urban or suburban locations with high traffic and a strong automotive market.
Ability to oversee operations at a single location initially, with potential for multi-unit expansion.
The perfect Brake Masters franchisee is:
Entrepreneurial, motivated, and business-minded.
Financially capable to support initial investment and operational costs.
Passionate about automotive services and customer satisfaction.
Experienced in management or operations, with leadership qualities.
Committed to community engagement and upholding brand integrity.
| Financial Component | Details / Range |
|---|---|
| Initial Franchise Fee | $22,950 |
| Total Initial Investment | $227,200 – $652,150 |
| Minimum Net Worth Required | $500,000 |
| Liquid Capital Required | $150,000 |
| Working Capital | $20,000 – $40,000 |
| Infrastructure / Build-out Cost | Varies by location; included in total investment |
| Royalty Fee | 5% of monthly sales |
| Advertising / Marketing Fee | 2% of monthly sales |
| Break-even Time | Typically 6 months – 2 years depending on market conditions |
| Franchise Units Available | Over 100 in Arizona, California, Nevada, New Mexico, Texas |
| Revenue Streams | Brake repair, oil changes, wheel alignments, engine diagnostics, other auto services |
| Expected ROI | Varies; well-performing units may achieve ROI within 2–3 years |
