2009
13
$65,250
$30,000
$111,400
No
Brakes For Less is a distinguished automotive service franchise specializing in brake repair, oil changes, and light mechanical services. Founded in 2009 and franchising since 2013, the brand has established a reputation for integrity, speed, and efficiency in the auto repair industry. With a focus on customer satisfaction and transparent pricing, Brakes For Less offers a compelling business model for aspiring entrepreneurs.
Recession-Resistant Industry: The automotive repair sector remains stable, with consistent demand for essential services like brake maintenance and oil changes.
Proven Business Model: Brakes For Less operates a streamlined, low-overhead model that emphasizes efficiency and high-profit margins.
Strong Brand Reputation: The franchise is known for its commitment to honesty, speed, and customer satisfaction, fostering a loyal client base.
Comprehensive Support: Franchisees receive extensive training, operational guidance, and marketing assistance to ensure business success.
1. Established Year:
Brakes For Less was founded in 2009 by Rod Ross, an experienced entrepreneur with a background in the automotive service industry. The brand quickly gained a reputation for providing honest, fast, and affordable brake repair services.
2. Franchising History:
The franchise model was launched in 2013, allowing independent investors to open Brakes For Less locations under the established brand name. Since then, the franchise has steadily expanded its presence across the United States.
3. Founders:
Rod Ross, the founder, previously owned a successful Meineke franchise. He leveraged his industry experience to create a service model focused on integrity, customer satisfaction, and efficiency. His vision was to offer essential auto repair services at transparent pricing without compromising quality.
4. Franchise Units:
As of 2025, Brakes For Less operates 13 franchise units across the United States, primarily concentrated in the Southeastern region, including Texas, Alabama, Louisiana, and South Carolina.
5. Brand Journey & Company History:
The company started as a single auto service center specializing in brake repair. Its reputation for honesty and fast service allowed it to grow locally before transitioning into a franchise model. Over the years, the company expanded its service portfolio to include oil changes, tire sales, and light mechanical repairs, establishing itself as a one-stop solution for vehicle maintenance.
6. Ownership & Management:
Brakes For Less remains privately owned, with a centralized management team that provides strategic oversight and operational guidance for franchisees. The management emphasizes maintaining service quality, brand consistency, and franchisee success.
7. Market Presence in the USA & Industry Category:
The franchise operates in the Automotive Repair & Maintenance industry, a sector known for stable demand because vehicle maintenance is essential and less impacted by economic downturns. Brakes For Less has a growing reputation in the Southeastern USA, and with continued expansion, it is positioning itself as a recognized national brand.
8. Unique Selling Proposition (USP):
Affordable and Transparent Pricing: Customers know exactly what they’re paying for.
Fast and Reliable Service: Minimizing wait times while maintaining high-quality repairs.
Customer-Centric Approach: Emphasis on trust, repeat business, and long-term relationships.
9. Recognition & Industry Standing:
Although relatively small compared to some national chains, Brakes For Less is recognized for its ethical business practices and customer-focused service, making it attractive for franchisees seeking a reputable brand to invest in.
Brakes For Less offers a robust support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store setup.
Comprehensive Training: A dual-phase training program covering operations, customer service, and marketing, with refresher courses as needed.
Ongoing Operational Support: Regular field visits, performance evaluations, and troubleshooting assistance.
Marketing Assistance: Access to local marketing toolkits, national digital campaigns, and social media support to drive customer engagement.
Technology Integration: Utilization of modern point-of-sale systems, customer relationship management tools, and inventory tracking to streamline operations.
Brakes For Less is looking for franchise partners who not only have the financial capability but also the right mindset and skills to run a successful automotive service business. The ideal franchisee profile includes the following characteristics:
Franchisees should be customer-focused, with a strong desire to provide reliable, honest, and fast auto repair services.
A commitment to creating positive customer experiences is essential, as this builds repeat business and brand loyalty.
Ideal franchisees should possess strong operational and financial management abilities.
They should be comfortable managing daily business operations, including staffing, inventory, and customer interactions.
Experience in running a business or managing a team is a significant advantage but not mandatory, as comprehensive training is provided.
Brakes For Less prefers franchisees who are hands-on and actively involved in their business.
This includes overseeing day-to-day operations, interacting with staff, and maintaining service quality.
Technical knowledge of automotive services is beneficial but not required, as training covers both technical and operational aspects.
Franchisees should be motivated, goal-oriented, and willing to take initiative.
The ability to adapt to market changes, implement marketing strategies, and drive business growth is key.
Must have the financial stability to invest in the franchise, including meeting the minimum investment and liquid capital requirements.
Understanding of budgeting, cash flow management, and ROI expectations is important to ensure long-term success.
The ideal candidate is someone who wants to be part of the local community, building strong relationships with customers, suppliers, and local organizations.
A community-focused franchisee often achieves higher brand recognition and repeat business.
Preference for franchisees willing to open locations in high-traffic, accessible areas with a strong automotive service demand.
Areas with minimal competition from similar repair shops and chains are ideal.
| Financial Component | Details / Estimates (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Investment Required | $65,250 – $111,400 (includes franchise fee, setup, and working capital) |
| Liquid Capital Required | $35,000 |
| Net Worth Requirement | $85,000 |
| Royalty Fee | 6% of gross sales on service; 3% on product and tire sales |
| Marketing Fee | 1% of gross sales (local and national marketing support) |
| Infrastructure / Build-Out Cost | Varies by location; includes leasehold improvements, equipment, signage, and furnishings |
| Working Capital | Included in total investment; typically $10,000 – $15,000 |
| Expected ROI | Varies; depends on location, operational efficiency, and marketing execution |
| Break-Even Time | Approximately 18–24 months (average) |
| Revenue Streams | Brake services, oil changes, tire sales, light mechanical repairs |
| Franchise Units in USA | 13 units as of 2025 |
