2014
9
$500,000
$40,000
$1,000,000
No
Brick & Spoon is redefining the breakfast, brunch, and lunch experience across the United States with its upscale yet casual dining concept. Originating from the heart of Louisiana, this vibrant brand offers a Southern-inspired menu featuring hearty dishes, signature cocktails, and a welcoming atmosphere. With a commitment to quality and community, Brick & Spoon has become a sought-after destination for both locals and tourists.
Proven Concept: Brick & Spoon's unique blend of Southern hospitality and gourmet comfort food has garnered a loyal customer base, ensuring consistent foot traffic and repeat business.
Scalable Model: The franchise offers flexibility with single-unit and area development opportunities, allowing investors to grow at their own pace.
Comprehensive Support: From site selection to grand opening and beyond, Brick & Spoon provides extensive training and operational support to ensure franchisee success.
Strong Brand Identity: The brand's distinctive concept and menu offerings set it apart in the competitive brunch market, attracting a diverse clientele.
Established Year: 2014
Brick & Spoon was founded in 2014 in Lafayette, Louisiana, by a team of passionate entrepreneurs inspired by Southern cuisine and a love for brunch culture.
Founders:
The founders, with deep roots in South Louisiana, envisioned creating a vibrant, upscale-casual dining experience that combines hearty Southern comfort foods with creative, modern twists.
Franchise Units:
As of 2025, Brick & Spoon operates 9 franchise units across the United States. These locations are primarily in Alabama, Mississippi, Florida, and Tennessee, reflecting a strategic regional expansion.
Ownership:
The franchise is operated under Eggspressions of North America LLC, which manages brand standards, operational procedures, and franchisee relations to maintain consistency across all locations.
Brand Journey & Company History:
Starting as a single restaurant with a unique brunch-focused menu, Brick & Spoon quickly gained popularity for its signature dishes and Southern hospitality. Over the years, the brand evolved into a franchise model, carefully selecting franchisees who align with its values of quality, customer experience, and community engagement.
Market Presence in the USA:
Brick & Spoon has steadily expanded in key southern states, targeting urban and suburban areas with high foot traffic. The brand is recognized for its distinctive menu offerings, including gourmet breakfast, brunch, and lunch items, along with signature cocktails and beverages.
Industry Category:
Casual dining restaurant specializing in breakfast, brunch, and lunch services. The franchise competes in the growing brunch and daytime dining market in the USA, catering to families, young professionals, and tourists.
Other Information:
Focus on Southern-inspired cuisine with modern flair.
Recognized for community involvement and local partnerships.
Franchising model emphasizes quality, consistency, and operational support for all franchisees.
Brick & Spoon offers a robust support system to its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design ensures a solid foundation for each new location.
Comprehensive Training: Franchisees and their staff undergo in-depth training covering operations, customer service, and brand standards.
Marketing & Branding: The franchise provides marketing materials, social media strategies, and promotional support to build local awareness.
Ongoing Assistance: Continuous support through regular updates, operational guidance, and access to a dedicated franchise support team.
Technology Tools: Implementation of a dynamic POS system and other technological resources streamline operations and enhance customer experience.
The ideal Brick & Spoon franchisee is:
Entrepreneurial Spirit: Possesses a strong desire to own and operate a business with a passion for the food and hospitality industry.
Financially Qualified: Meets the minimum financial requirements, including a net worth of at least $1,000,000 and $250,000 in non-borrowed personal resources.
Operational Experience: Background in management or business operations, preferably in the food service sector.
Community-Oriented: Engages with and contributes to the local community, fostering customer loyalty and brand recognition.
Location Preferences: Interested in establishing locations in high-traffic areas with a strong demographic fit for the brand.
| Financial Item | Details / Range (USD) |
|---|---|
| Total Investment Required | $500,000 – $1,000,000 |
| Minimum Investment Required | $500,000 |
| Franchise Fee | $40,000 – $50,000 (varies by location) |
| Franchise Units | 9 (current) |
| Infrastructure / Build-Out Cost | $250,000 – $500,000 (includes leasehold improvements, equipment, furnishings) |
| Marketing Budget / Fee | 2% – 3% of gross sales (approx. industry standard, for local & national marketing) |
| Working Capital | $50,000 – $100,000 (to cover initial operations) |
| Royalty Fees | 5% – 6% of gross sales |
| Expected ROI | 20% – 30% annually (depends on location & management) |
| Break-Even Time | 12 – 24 months |
| Potential Revenue Streams | Dine-in sales, catering, merchandise, special events, seasonal promotions |
