2020
15
$77,250
$35,000
$132,250
No
Bright N’ Shine Pet Dental is revolutionizing pet dental care with its mobile, non-anesthetic teeth cleaning services for dogs and cats. Founded by Luis “Junior” Du Miller, a seasoned dental technician with over 18 years of experience and a background in animal psychology, the brand offers a safe, gentle, and effective alternative to traditional anesthetic-based procedures. Their compassionate approach ensures pets receive top-notch care in the comfort of their homes, eliminating the stress and risks associated with sedation.
With a rapidly expanding presence across the United States, Bright N’ Shine Pet Dental is poised for significant growth in the booming pet industry, projected to reach $358 billion by 2027. The franchise model is designed for scalability, offering a low-overhead, high-demand service that appeals to pet owners seeking safe and convenient dental care solutions.
Rapid Market Expansion: Bright N’ Shine Pet Dental launched its franchise model in 2020 and has since expanded into multiple states, including Florida, Georgia, Texas, North Carolina, and more.
Growing Industry: The U.S. pet industry is experiencing unprecedented growth, with pet dental care becoming a priority for many owners. Bright N’ Shine is strategically positioned to capitalize on this trend.
Proven Business Model: The mobile, non-anesthetic service model reduces overhead costs and enhances customer satisfaction, leading to repeat business and strong word-of-mouth referrals.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and customer service, ensuring a smooth and successful business journey.
Established Year:
Bright N’ Shine Pet Dental was founded in 2020. While the company itself is relatively young, it has quickly positioned itself as a pioneer in mobile, non-anesthetic pet dental care. The year of establishment indicates that it is a modern brand leveraging innovative approaches to traditional veterinary services.
Founder:
The brand was created by Luis “Junior” Du Miller, who has over 18 years of experience in dental services and a strong background in animal psychology. This combination of expertise ensures that the services are both technically professional and sensitive to the needs of pets, especially in reducing stress during dental procedures.
Franchise Units:
Since launching its franchise model, Bright N’ Shine has expanded into more than 15 locations across the United States, including key states like Florida, Texas, Georgia, North Carolina, South Carolina, Arizona, Utah, Massachusetts, and Colorado. This shows a growing footprint and proven scalability.
Ownership:
The company is privately owned, which allows for flexible decision-making and rapid implementation of innovative practices without bureaucratic delays.
Brand Journey & Company History:
Bright N’ Shine started as a concept to provide mobile, non-anesthetic dental care for pets, filling a niche in the U.S. pet services market where traditional dental procedures often require sedation. The brand quickly gained recognition for safe, convenient, and compassionate care, which became the foundation for its franchise expansion. The journey from a single service point to multiple franchise units demonstrates both market acceptance and the scalability of its business model.
Market Presence in the USA:
The franchise is actively operating in multiple U.S. states, focusing on areas with a high density of pet owners. Its mobile service model allows it to reach suburban and urban pet owners conveniently, giving it a competitive advantage over traditional veterinary dental clinics.
Industry Category:
Bright N’ Shine Pet Dental falls under the Pet Services industry, with a specialization in mobile, non-anesthetic dental care. This unique positioning differentiates it from other pet care franchises and caters to the growing demand for stress-free, in-home pet services.
Other Information:
The brand emphasizes pet safety and well-being, making it a trusted name among pet owners.
Its franchise model is low-overhead and high-demand, designed to maximize profitability.
The company has a strong marketing strategy, leveraging digital platforms to increase brand awareness and attract franchisees.
Bright N’ Shine Pet Dental offers a comprehensive support system for its franchisees:
Pre-Launch Support: Assistance with site selection, territory mapping, and initial setup.
Training: Extensive training programs covering pet dental procedures, customer service, and business operations.
Marketing: Access to multi-channel marketing strategies, including digital advertising, social media campaigns, and local promotions.
Ongoing Support: Continuous support through regular check-ins, operational guidance, and access to a dedicated franchise support team.
Technology: Utilization of a centralized booking and scheduling system to streamline operations and enhance customer experience.
Bright N’ Shine Pet Dental looks for franchisees who are not just investors, but partners aligned with the company’s mission of providing safe, compassionate dental care for pets. The ideal candidate profile can be broken down as follows:
Franchisees should have experience in business management, operations, or entrepreneurship.
Prior experience in service-based industries or small business ownership is a plus, as it helps with running daily operations, managing staff, and understanding financials.
While veterinary or pet-care experience is beneficial, it is not mandatory, as the franchise provides comprehensive training.
A genuine love for pets is crucial. Franchisees will interact with pets daily, so empathy, patience, and respect for animals are essential.
Candidates should align with the brand’s mission to provide stress-free, non-anesthetic dental care. This passion enhances customer trust and loyalty.
Ideal franchisees are self-motivated, proactive, and driven to grow their business.
They should enjoy building relationships with clients, expanding services, and actively participating in marketing and local outreach.
Flexibility and problem-solving skills are important for navigating day-to-day challenges in a mobile service model.
Candidates must have the financial resources to cover the total investment (typically $77,250 to $132,250) and working capital requirements.
They should be prepared to manage operational costs, marketing, and employee expenses until the business reaches break-even.
Franchisees should possess strong interpersonal and communication skills.
The business relies heavily on repeat customers and referrals, so providing exceptional customer experiences is key.
Understanding customer needs and maintaining a professional, compassionate approach is critical to success.
Bright N’ Shine Pet Dental is mobile, but franchisees must focus on areas with high pet ownership density, often in suburban or urban communities.
A candidate willing to travel within a territory and maintain a consistent schedule will perform best.
Commitment to the brand’s standards and values. Franchisees are expected to maintain service quality, follow protocols, and represent the brand professionally.
Adaptability to technology is important, as franchisees will use the company’s booking and scheduling systems to streamline operations.
Desire for long-term growth and willingness to expand services in their territory is highly valued.
Franchise Fee: $35,000
Total Investment: $77,250 to $132,250
Working Capital: $18,000 to $34,000
Royalty Fee: 6.0% of gross sales
Marketing Fee: 1.0% of gross sales
Infrastructure Cost: Included in the total investment; primarily for mobile units and equipment.
Marketing Budget: Allocated within the marketing fee; additional local marketing expenses may apply.
Expected ROI: Varies based on location and operational efficiency; detailed financial projections provided during the discovery process.
Break-Even Time: Typically within 12 to 18 months, depending on market conditions and franchisee performance.
Revenue Streams: Primary revenue from pet dental cleaning services; potential additional income from retail pet products and referral programs.
