Established
1989
Franchise Units
112
Minimum Investment
$350,000
Franchise Fee
$50,000
Total Investment Range
$3,727,500
Home Based
No
Description
Byrider Direct offers a streamlined, retail-focused franchise model tailored for investors seeking to enter the automotive industry with a proven, scalable business. As a subsidiary of Byrider, the nation's largest "buy here, pay here" used car dealership network, Byrider Direct provides franchisees with the opportunity to operate used car dealerships without the complexities of managing in-house financing.
This model allows franchisees to concentrate on vehicle sales and service, while Byrider handles the financing aspect, enabling quicker scalability and reduced capital requirements. With over 150 locations nationwide and more than 1.2 million cars sold, Byrider's reputation for quality and customer service is well-established.
Why Invest in Byrider Direct?
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Proven Business Model: Byrider Direct leverages Byrider's established brand and operational systems, offering a turnkey solution for franchisees.
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Reduced Capital Requirements: By eliminating the need for in-house financing, Byrider Direct lowers the entry barrier for investors.
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Scalability: The simplified model allows for faster expansion and the potential for multiple unit ownership.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and management.
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Strong Brand Recognition: Byrider's longstanding presence in the industry provides franchisees with a trusted brand to build upon.
Background
- Founded: 1989
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First Unit Franchised: 1989
- Headquarters: Carmel, Indiana
- Founders: James DeVoe Sr.
- Franchised Units: 112
- Company-Owned Units: 31
Industry Category: Automotive Sales & Financial Services (Subprime)
Byrider’s journey began with a simple observation by James DeVoe Sr.: hard-working people with poor credit still needed reliable cars to get to work. What started as a single lot in Indiana evolved into a sophisticated franchise system. Over the decades, the company has undergone significant growth and refinement, eventually launching Byrider Direct to offer a more focused, lower-overhead entry point for franchisees compared to their larger-scale traditional models. Today, the brand is owned by Altpoint Capital Partners, ensuring the financial backing and strategic vision needed to dominate the modern automotive landscape.
State Registrations
This franchise is registered to operate in the following U.S. states:
Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Idaho (ID), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), West Virginia (WV), Wisconsin (WI), Wyoming (WY)
International Availability
Canada Franchises: No
International Franchises: No
Support Training
Franchise Training & Support Overview
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training Program Details
A designated manager must attend and successfully complete the company’s initial training program at least 14 days before opening.
Formal / Classroom Training Includes:
- 24 hours – Sales Management
- 24 hours – Finance
- 24 hours – Vehicle Service
Online Training:
Certification available through Byrider Franchising’s corporate Learning Management System (LMS).
Ideal Candidate
Byrider Direct is not necessarily looking for "car people." They are looking for business leaders.
Financial Acumen: You should be comfortable managing a portfolio. This business is as much about finance and "paper" as it is about metal.
Operational Experience: A background in management, operations, or banking is highly beneficial.
Community Minded: Success in this industry requires empathy. The best owners are those who want to help customers improve their credit scores and lives.
Investment Capability: Candidates should have a strong net worth and the liquidity to manage both the startup costs and the initial "carrying" of the loan portfolio.
Growth Mindset: Ideally, you are looking to scale from your first location to a multi-unit enterprise.
Financial Detail
Financial Details
- Cash Investment: $150,000 – $810,480
- Total Investment: $350,000 – $3,727,500
- Minimum Net Worth: $500,000
- Franchise Fee: $50,000
Ongoing Fees
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Royalty Fee:
1% of sales and 2.5% of receipts/collections
or $395 per vehicle sold + 3% of service department receipts - Ad Fee: $1,500/month
Operational & Ownership Details
- Item 19 (FDD): Yes
- Average Number of Employees: 11–15
- Visa Candidates: Yes
- Passive Ownership: Yes
- Home-Based: No
- B2B Model: No
- Master Franchise Opportunities: No
- Veteran Discount: Yes – $10,000 off the $50,000 franchise fee