2018
2
$100,000
$35,000
$650,000
No
Cali Coffee is redefining the coffeehouse experience across the United States by blending premium quality coffee, energetic branding, and a customer-first culture. Unlike traditional coffee chains, Cali Coffee stands out with its vibrant atmosphere, youthful brand identity, and community-driven approach. Founded with a vision to make coffee fun, accessible, and memorable, the brand has quickly become a favorite among millennials, Gen Z, and families looking for both quality and connection.
As a franchise, Cali Coffee positions itself uniquely in the competitive U.S. coffee industry by combining high-quality beverages, fast service, and an engaging culture. Franchisees not only join a fast-growing brand but also benefit from a tested business model that prioritizes profitability, operational simplicity, and long-term customer loyalty. With coffee being a $100+ billion industry in the U.S., Cali Coffee represents an innovative opportunity to enter one of the most resilient and high-demand sectors of food and beverage.
High-Demand Industry: Coffee is the second most traded commodity globally, and U.S. coffee consumption continues to grow each year.
Unique Brand Identity: Cali Coffee differentiates itself with vibrant branding, energetic stores, and a community-focused mission that attracts younger demographics.
Proven Business Model: From product sourcing to streamlined operations, Cali Coffee provides a tried-and-tested model for franchisees.
Strong Customer Loyalty: Known for memorable experiences, fun interactions, and consistent quality, Cali Coffee enjoys repeat business from loyal fans.
Franchise Growth Potential: With the coffee industry expanding, owning a Cali Coffee franchise means being part of a brand set for national recognition and scalability.
Cali Coffee is a modern, fast-growing coffee franchise that was founded in 2018 in Hollywood, Florida, by Rose White and Tom Henriquez. The idea behind the brand was simple yet powerful — to create a fun, energetic, and community-driven coffee experience that went beyond just serving drinks. Unlike traditional coffee chains that emphasize formality or routine, Cali Coffee built its identity around positivity, youth culture, and customer engagement, making it especially appealing to younger demographics.
From the very first store, Cali Coffee attracted attention with its bright, California-inspired branding, vibrant store atmosphere, and signature beverages that quickly became fan favorites. Customers loved the experience as much as the product — creating strong brand loyalty and turning Cali Coffee into more than just a coffee shop; it became a lifestyle brand.
Established Year: 2018
Founders: Rose White & Tom Henriquez
Company History: Starting with a single unit in Hollywood, FL, the brand gained momentum through word-of-mouth, social media, and memorable customer interactions. This led to rapid growth in the South Florida market, where Cali Coffee continues to open new locations.
Franchise Units: As of recent reports, Cali Coffee operates several stores in Florida, with more in development. The brand has begun franchising to expand across the U.S.
Ownership: Privately owned and operated by its founders, with franchise opportunities now open for expansion.
Market Presence in the USA: Primarily concentrated in Florida, but actively seeking multi-unit franchise partners nationwide.
Industry Category: Food & Beverage Franchise – Coffee, Specialty Beverages, and Quick-Service Retail.
Cali Coffee’s journey from a small local shop to a recognized emerging franchise brand demonstrates its scalability, strong customer following, and relevance in the $100+ billion U.S. coffee market. With its emphasis on culture, branding, and innovation, the company is positioned to become a major competitor to established chains while offering franchisees the opportunity to join a growing movement at the ground floor.
Cali Coffee is committed to ensuring that every franchisee is fully supported at every step of their journey.
Pre-Launch Support:
Site selection assistance and demographic research.
Lease negotiation and store design guidance.
Initial training programs for owners and staff.
Operational Support:
Comprehensive operations manual.
Guidance on daily workflow, staffing, inventory, and supply chain management.
Access to proprietary recipes, beverage standards, and equipment.
Marketing Support:
National and regional marketing campaigns.
Social media strategy, local promotions, and influencer collaborations.
Grand opening events to build hype in new markets.
Ongoing Support:
Continuous staff training and leadership development programs.
Regular business performance evaluations.
Technology tools for POS, customer loyalty programs, and online ordering.
Cali Coffee seeks franchise partners who align with its mission of bringing energy, passion, and positivity to the coffee experience. The ideal franchisee should be:
Passionate About Coffee & People: Must love the coffee industry and be motivated to create a fun, customer-focused environment.
Entrepreneurial Background: Previous business ownership or management experience is preferred but not mandatory.
Financially Capable: Must have access to sufficient liquid capital and net worth to meet the investment requirements.
Community-Oriented: Someone who thrives on connecting with local communities, building brand loyalty, and creating memorable experiences.
Location Preference: High-traffic urban and suburban areas near schools, office complexes, shopping centers, or residential communities.
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Franchise Fee | $35,000 – $40,000 |
| Royalty Fee | 6% of Gross Sales |
| Marketing/Ad Fund | 2% – 3% of Gross Sales |
| Infrastructure & Build-Out | $200,000 – $350,000 |
| Equipment & Technology | $50,000 – $80,000 |
| Initial Inventory | $15,000 – $25,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital | $30,000 – $50,000 |
| Expected ROI | Within 2–3 Years |
| Break-Even Point | 12–18 Months |
| Potential Revenue Streams | Coffee, specialty drinks, teas, smoothies, merchandise, seasonal beverages |
