1969
75
$500,000
$10,500
$20,000,000
No
Camp Jellystone, home of Yogi Bear’s Jellystone Park™ Camp-Resorts, is the leading family camping destination in North America. Focused on creating unforgettable, themed outdoor vacations, the franchise combines traditional camping experiences with top-tier amenities and family-friendly entertainment. Franchisees benefit from a trusted brand with nationwide recognition, operational excellence, and a loyal customer base.
Founded in 1969, Camp Jellystone has grown into a recognized leader in the outdoor hospitality industry. With over five decades of experience, the brand has perfected its blend of camping fun, branded characters (like Yogi Bear™), and resort-style offerings. Today, Camp Jellystone supports over 75 campgrounds across the U.S. and Canada, each offering unique activities such as swimming, ziplining, mini-golf, themed weekends, and more.
Camp Jellystone provides a comprehensive support system for its franchisees, including:
Initial and ongoing training on campground operations, customer service, and marketing
On-site startup assistance
Marketing support, including national advertising campaigns and social media assets
Access to proprietary booking software
Annual franchise conferences and continuing education opportunities
Branding support with licensed character usage (Yogi Bear™, Boo Boo™, Cindy Bear™, Ranger Smith™)
The ideal Camp Jellystone franchisee is:
Passionate about outdoor hospitality and family entertainment
An experienced business operator, preferably in lodging, campgrounds, RV parks, or recreation
Financially qualified with the ability to make a significant capital investment
Willing to follow a proven operational model
Dedicated to delivering exceptional guest experiences
Franchise Fee: –$17,500 (varies by campground size and location)
Total Investment Range: $2.6 million – $20 million (depending on whether it's a conversion or new build)
Minimum Liquid Capital Required: $500,000+
Royalty Fee: 4.5% of gross revenues
Marketing Fund Contribution: 1–2% of gross revenues
Franchise Units (Approx.): 75+ across the U.S. and Canada
🔍 Note: Existing campgrounds may convert to a Jellystone Park™ with lower upfront costs compared to building new.
