Established
1969
Franchise Units
75
Minimum Investment
$500,000
Franchise Fee
$10,500
Total Investment Range
$20,000,000
Home Based
No
Description
Camp Jellystone, home of Yogi Bear’s Jellystone Park™ Camp-Resorts, is the leading family camping destination in North America. Focused on creating unforgettable, themed outdoor vacations, the franchise combines traditional camping experiences with top-tier amenities and family-friendly entertainment. Franchisees benefit from a trusted brand with nationwide recognition, operational excellence, and a loyal customer base.
Background
Founded in 1969, Camp Jellystone has grown into a recognized leader in the outdoor hospitality industry. With over five decades of experience, the brand has perfected its blend of camping fun, branded characters (like Yogi Bear™), and resort-style offerings. Today, Camp Jellystone supports over 75 campgrounds across the U.S. and Canada, each offering unique activities such as swimming, ziplining, mini-golf, themed weekends, and more.
Support Training
Camp Jellystone provides a comprehensive support system for its franchisees, including:
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Initial and ongoing training on campground operations, customer service, and marketing
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On-site startup assistance
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Marketing support, including national advertising campaigns and social media assets
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Access to proprietary booking software
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Annual franchise conferences and continuing education opportunities
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Branding support with licensed character usage (Yogi Bear™, Boo Boo™, Cindy Bear™, Ranger Smith™)
Ideal Candidate
The ideal Camp Jellystone franchisee is:
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Passionate about outdoor hospitality and family entertainment
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An experienced business operator, preferably in lodging, campgrounds, RV parks, or recreation
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Financially qualified with the ability to make a significant capital investment
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Willing to follow a proven operational model
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Dedicated to delivering exceptional guest experiences
Financial Detail
Franchise Fee: –$17,500 (varies by campground size and location)
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Total Investment Range: $2.6 million – $20 million (depending on whether it's a conversion or new build)
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Minimum Liquid Capital Required: $500,000+
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Royalty Fee: 4.5% of gross revenues
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Marketing Fund Contribution: 1–2% of gross revenues
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Franchise Units (Approx.): 75+ across the U.S. and Canada
🔍 Note: Existing campgrounds may convert to a Jellystone Park™ with lower upfront costs compared to building new.