Established
2013
Franchise Units
8
Minimum Investment
$137,950
Franchise Fee
$49,000
Total Investment Range
$447,200
Home Based
No
Description
Capital Tacos is a fast-growing Tex-Mex restaurant franchise that has taken the USA by storm with its bold flavors, chef-inspired recipes, and modern fast-casual dining experience. Recognized as one of America’s best taco brands, Capital Tacos stands out for its scratch-made menu, strong brand identity, and proven scalability in multiple markets.
With an ever-growing fan base and consistent industry recognition, Capital Tacos has positioned itself as more than just another Mexican food concept—it’s a lifestyle brand built around community, innovation, and culinary excellence. As the Tex-Mex fast-casual segment continues to grow rapidly, investing in a Capital Tacos franchise gives entrepreneurs the chance to join a booming industry with a brand that delivers both exceptional food and exceptional business results.
Why Invest in this Franchise?
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Award-Winning Concept: Consistently ranked among the top taco brands in America.
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High Growth Potential: Tex-Mex remains one of the fastest-growing food categories in the USA.
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Unique Market Positioning: Scratch-made recipes, customizable menu, and community-driven branding.
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Flexible Store Models: Options for dine-in restaurants, food trucks, and express formats.
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Strong Unit Economics: Proven profitability, low overhead costs, and multiple revenue streams.
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Comprehensive Training & Support: Tailored programs that set franchisees up for success.
Background
- Established Year: 2013
- First Unit Franchised: 2022
- Franchised Units: 8
- Company Owned Units: 13
- Founders: Founded by James Snyers and Ken Cruley (with current leadership spearheaded by Josh Luger and Tom Little).
- Industry Category: Fast-Casual Tex-Mex / Mexican Grill.
- Brand Journey: What started as a single location in 2013 quickly became a Florida phenomenon. After perfecting the operational "secret sauce," the brand began its franchise expansion in 2022 to meet overwhelming demand.
- Market Presence: While its roots are deep in the Southeast (Florida, North Carolina, Georgia), Capital Tacos is rapidly expanding across the USA, with dozens of units in development across multiple states.
- States Registered In: All Except HI, IL, MD, MN, NY, ND, RI, SD, WA
- Canada Franchises: No
- International Franchises: No
Support Training
Support & Assistance
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Cooperative Advertising: No
Training
Our initial training program consists of:
- 38 - 52 hours in a classroom
- 65 - 88 hours on the job in Tampa, FL
During training, we cover:
- The eight pillars of running a thriving location
- Our software system
- Food preparation
- Recipes
- Safety
- Managing employees
- Opening and closing responsibilities
- And more
By the end of this robust training, Franchise Owners should have all the tools they need to open and succeed with their location.
Ongoing Support
We assist in:
- Site selection
- Lease negotiation
- Finding second-generation real estate
We also:
- Assist with vendor introductions
- Have a dedicated team member on payroll that assists with everything they need to open
One of our co-founders will act as their business coach post-opening, and the rest of the team is always available for any specific needs.
Marketing
We provide our Franchise Owners with, and train them on, how to use:
- A local marketing playbook
- Associated assets
Our corporate team also:
- Runs the entire digital component
- Creates and manages their social presence
- Runs digital ads and campaigns on their behalf
They will also be integrated with:
- The brand's overall marketing calendar initiatives
- Limited-time offers
- And more
Ideal Candidate
Capital Tacos is seeking passionate, business-minded individuals who are ready to bring authentic Tex-Mex to their communities. The ideal franchise partner should have:
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Passion for Food & Hospitality: A strong commitment to customer service and quality dining experiences.
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Business Acumen: Prior experience in food service, retail, or franchise operations is beneficial but not required.
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Investment Capability: Ability to meet financial requirements and support growth.
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Community-Driven Mindset: Strong desire to connect with local communities and build loyal customer bases.
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Location Preference: Urban and suburban markets with high foot traffic, strong demographics, and growing demand for fast-casual dining.
Financial Detail
Cash Investment: $100,000
Total Investment: $137,950 - $447,200
Minimum Net Worth: $150,000
Franchise Fee: $49,000
Royalty: 6%
Ad: 2.50%
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes