2002
10
$150,000
$70,000
$4,058,100
No
Casa de Corazón is a pioneering bilingual early childhood education franchise that offers Spanish immersion programs for children aged six weeks to five years. Founded in 2002 and franchising since 2016, the brand has established itself as a leader in intercultural early learning, combining academic excellence with a strong community focus. With a commitment to fostering bilingualism, cultural awareness, and social responsibility, Casa de Corazón provides a nurturing environment where children thrive academically and socially.
Investing in Casa de Corazón offers a unique opportunity to be part of a growing sector with increasing demand for quality early childhood education. The franchise's focus on bilingual education aligns with the global trend towards multilingualism, providing children with a competitive edge in an interconnected world. Additionally, the brand's commitment to community engagement and sustainability enhances its appeal to socially conscious families. With a proven business model, comprehensive support, and a strong brand reputation, Casa de Corazón presents a compelling investment opportunity for entrepreneurs passionate about education and community development.
Established Year: 2002
Franchising Since: 2016
Headquarters: Maple Grove, Minnesota
Franchise Units: Less than 10
Founders: Natalie Standridge
Company History: Casa de Corazón was founded by Natalie Standridge, who, in her search for quality bilingual childcare for her own daughter, recognized a gap in the market. This led to the creation of Casa de Corazón, aiming to provide high-quality, dual-language early education.
Ownership: Privately owned by Casa de Corazón Franchising, LLC
Market Presence in the USA: The franchise has expanded to various locations across the United States, including Minnesota, Wisconsin, and Florida, with plans for further growth in diverse markets.
Industry Category: Early Childhood Education / Childcare
Casa de Corazón provides a comprehensive and structured support system to ensure that every franchisee has the tools, knowledge, and guidance needed to successfully launch and operate their bilingual early learning center. Their support covers all phases of the business lifecycle, from pre-launch to ongoing operations.
Before the franchise opens, Casa de Corazón assists with:
Site Selection & Analysis: Guidance in choosing a location based on demographic studies, accessibility, and market demand.
Lease Negotiation & Real Estate Assistance: Support in negotiating favorable lease terms and securing the right property.
Facility Design & Build-Out: Assistance with designing classrooms and learning spaces that meet brand standards and local regulations.
Regulatory Compliance: Help with licensing, permits, and meeting state-specific childcare regulations.
Casa de Corazón ensures franchisees are well-prepared to manage operations and deliver a high-quality educational experience:
Operations Training: Covers day-to-day management, staffing, scheduling, and operational procedures.
Curriculum Training: Detailed instruction on Casa de Corazón’s bilingual curriculum, teaching methodology, and educational best practices.
Business Management Training: Focuses on financial management, budgeting, reporting, and maintaining profitability.
Once the center is open, franchisees receive:
Ongoing Guidance: Assistance with staffing, classroom management, and daily operational challenges.
Quality Assurance: Regular evaluations to maintain educational standards, compliance, and brand consistency.
Problem-Solving Assistance: Support in handling challenges like enrollment management, staff turnover, or local marketing.
Casa de Corazón helps franchisees attract and retain families through:
Branding & Materials: Access to professionally designed marketing materials, signage, and digital content.
Digital Marketing Assistance: Guidance on social media, local SEO, and online advertising campaigns.
Local Promotions: Support with community events, open houses, and partnerships to boost local awareness.
To maintain educational excellence:
Curriculum Updates: Access to the latest bilingual education resources and teaching tools.
Teacher Training: Workshops and ongoing professional development for instructors to improve classroom effectiveness.
Student Assessment Tools: Guidance on evaluating and tracking student progress.
Casa de Corazón continues to support franchisees for the long term:
Regular Check-Ins: Scheduled visits and calls to ensure smooth operations and identify improvement areas.
Continuous Professional Development: Advanced training for franchise owners and staff to stay updated on education trends and best practices.
Expansion & Growth Advice: Guidance for multi-unit operations or potential scaling of services.
Casa de Corazón is looking for franchisees who are passionate about early childhood education, bilingual learning, and community impact. The franchise model is designed to support individuals with varying levels of business experience, as long as they meet certain personal and financial qualities. Below is a detailed breakdown:
The ideal franchisee should have a genuine interest in early childhood education and a commitment to nurturing children’s growth.
They should value bilingualism and cultural diversity, and be motivated to create an inclusive, high-quality learning environment for children.
Enthusiasm for making a positive social impact within the local community is highly desirable.
While direct experience in childcare is not mandatory, franchisees should possess strong leadership, management, and operational skills.
Familiarity with running a business, financial planning, marketing, and team management will help ensure long-term success.
The ability to hire, train, and retain qualified staff is essential to maintain educational standards.
Energetic, dedicated, and highly motivated individuals who are ready to commit to building a successful business.
Excellent interpersonal and communication skills to interact with parents, staff, and the local community.
Patience, empathy, and adaptability—qualities critical for working in early childhood education.
The ideal franchisee must meet the investment requirements of Casa de Corazón:
Minimum liquid capital: $150,000–$500,000
Net worth requirement: $1,500,000
They should be prepared for both initial investment and ongoing operational costs, including staffing, marketing, and working capital.
Casa de Corazón values franchisees who are actively engaged in their local community.
Being connected and responsive to local needs, including families and educational stakeholders, is key for building a reputable and trusted center.
Franchisees should be interested in operating in diverse and growing communities, especially areas with demand for bilingual education.
Willingness to adapt to local market conditions while maintaining brand standards is crucial.
| Financial Aspect | Details / Range |
|---|---|
| Initial Franchise Fee | $70,000 |
| Total Investment Required | $681,000 – $4,058,100 (depending on real estate, construction, and location) |
| Minimum Liquid Capital | $150,000 – $500,000 |
| Net Worth Requirement | $1,500,000 |
| Royalty Fee | 7% of gross revenue |
| Advertising / Marketing Fee | 2% of gross revenue |
| Working Capital | $90,000 – $120,000 |
| Break-Even Time | Typically 2–3 years, depending on location and enrollment |
| Revenue Streams | Tuition fees, enrichment programs, summer camps, government early education subsidies |
| Franchise Units (Current) | Less than 10 |
| Expected ROI | Varies by market; generally profitable within 3–5 years |
| Infrastructure Cost | Part of total investment; includes facility design, classrooms, playgrounds, furniture |
| Other Costs | Licensing, insurance, staffing, curriculum materials, technology |
